Experience

GVS GROUP

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Brand & Product Manager

  • Jan 2021 - Present

  Lyon et périphérie



MAISON JEAN LORON

• France
• Wine & Spirits
• 1 - 100 Employee

• Brand Manager

  • Mar 2019 - Nov 2020

  Lyon et périphérie - Developed brand awareness and premiumization of brand image - Established the new digital marketing strategy (Social media + ecommerce) - Managed the different contractors and agencies ( eg : design brief, final choice for a 80 square meters stand at VINEXPO PARIS) - Developed POS (gift boxes) and new labels - Monitor the Budget brand’s marketing A&P



Champagne Taittinger

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Mar 2018 - Feb 2019

  Région de Reims, France - Establishing new partnerships (Vivienne Westwood) and developing previous one (Opera Garnier, exhibitions, concerts …) and press inserts for a coherent brand image. - Assisting the communication and marketing strategy of the FIFA World Cup 2018. - Managing the social networks and our communities (Fb : 316 858 and Insta : 28 900 subscribers) and increasing the commitment rate. - Following up on the digital projects (new website, creation of a blog, newsletter, Intranet…) Show more - Establishing new partnerships (Vivienne Westwood) and developing previous one (Opera Garnier, exhibitions, concerts …) and press inserts for a coherent brand image. - Assisting the communication and marketing strategy of the FIFA World Cup 2018. - Managing the social networks and our communities (Fb : 316 858 and Insta : 28 900 subscribers) and increasing the commitment rate. - Following up on the digital projects (new website, creation of a blog, newsletter, Intranet…)

• Assistant Brand Manager

  • Sep 2017 - Feb 2018

  Région de Reims, France - Participating in the development and operational monitoring of the POS and VAP catalogs (including relationship with many suppliers, photographers …). - Undertaking marketing analysis, monthly benchmarking. - Being in direct contact with commercial services (France and Export). - Organizing and active participation in Taittinger events (Tastings, bloggers, fairs…).



Thomson & Scott Noughty Alcohol-Free and Organic, Vegan Sparkling Wine.

• Consultant Junior

  • Apr 2017 - Jul 2017

  Shanghai City, China - Quantitive and qualitative surveys, analysis of the specificities of the chinese market. - Planning a possible implementation in Shanghai and proposing a marketing and communication plan: - Educating clients and immersive storytelling (virtual reality). - Searching successful partnerships (Victoria’s Secret, chinese bloggers). - Launching accounts on chinese social medias (WeChat, Weibo …).



Havas LuxHub USA

• Retail Luxury Goods and Jewelry

• Marketing and Business Development Junior Consultant

  • Jan 2017 - Apr 2017

  New York, New York, États-Unis - Creating a new kind of shopping experience by engaging the clients through immersive storytelling : Espionnage X event combining a Broadway show and a store. - Building the strategy of communication and marketing (creation of an app, targeting…). - Transforming a one shot event into a successful sustainable business model.



University of Leicester

• United Kingdom
• Higher Education
• 700 & Above Employee

• Conseiller Juridique Pro Bono

  • Oct 2013 - Jun 2014

  Leicester, Royaume-Uni - Aide aux étudiants endettés - Droit du travail - Droit du logement