Experience

Smarter Shows (Tarsus) Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Senior Marketing Executive

  • Mar 2022 - Present

  Responsibilities • Increase visitor attendance YoY and hit conversion targets for both Foam Expo and Adhesives & Bonding Expo in Europe & North America. • Email marketing using DotDigital for visitor and pre-registration promotion, webinars and exhibitors. • Work with our PPC contractor to keep CPAs low, and provide assets throughout the campaign. • Website updates to improve visitor experience. • Social media promotion of our events, including our Partners, on LinkedIn, Facebook and Twitter. • Analyse marketing channels in Google Analytics. • Liaise with our telesales contractor and follow up with mail merges. • Travel and provide on-site help and carry out marketing activities. Show less



Acora - Managed IT Services

• United Kingdom
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Executive

  • Sep 2020 - Mar 2022

  Achievements • Increased LinkedIn followers by 49% in 1 year and improved engagement from 0.7% to 4.4% in 3 months solely with organic content, overtaking competitors. • Collaborated with contractors to develop a CIO report. Using a FOMO tactic email campaign, we offered a free printed copy to prospects which generated 5 meetings. • Worked with a Marketo expert to map our lead lifecycle to identify our channels and implement automation. • Produced 5 new videos to align with our 'human' tone of voice. Working with a videographer, 'Essence of Acora', CV & Interview Top Tips, Recruitment Process and a Christmas Card were produced. • Improved our quarterly internal communications email. • Coached the Marketing Operations Analyst student. Responsibilities • Work with other executives to devise a Marketing Strategy based on targets, research and evaluating previous activities to create a content calendar. • Digital marketing activities, such as improved SEO and readability score for case studies & blogs, email campaigns (Marketo) and social media content. • Ownership for case studies & blogs, using Google Analytics to analyse and inform content direction. • Work with CRM and Marketo experts to continuously improve each system. • Assist with the planning and delivery of external events. • Manage budgets & general admin. Show less



Ball Tree Dental Care

• United Kingdom
• Medical Practices

• Receptionist

  • Sep 2019 - Aug 2020

  Responsibilities • General administration (emails, scanning and banking). • Greeting patients and handling payments (private & NHS). • Proactively fill in cancellations and no-shows. • Offer information to patients about treatment plan options. • Handle incoming and outgoing phone calls. • Communicating with dental supply vendors. Responsibilities • General administration (emails, scanning and banking). • Greeting patients and handling payments (private & NHS). • Proactively fill in cancellations and no-shows. • Offer information to patients about treatment plan options. • Handle incoming and outgoing phone calls. • Communicating with dental supply vendors.



White October Events

• United Kingdom
• Events Services

• Sponsorship Executive - University Placement

  • Jul 2018 - Jul 2019

  Achievements • Confirmed £50K+ in sponsorships, using LinkedIn. • Increased sponsor numbers by improving email content, which directly converted 3 leads into sponsors. • Co-organised a virtual NYC event whilst based in London, turnout saw 24% more delegates than predicted. • Refreshed sponsorship prospectuses using InDesign. • Thinking innovatively, I implemented a new sponsorship package (re-usable bottles). Responsibilities • Secure sponsorship revenue for 6 conferences via phone sales and networking, tracked in Salesforce. • Work creatively with clients to meet their specific objectives and build meaningful relationships. • Oversee event logistics (contracts and floorplans). Show less



Southern Water

• United Kingdom
• Utilities
• 700 & Above Employee

• Customer Journey Scheduler

  • Apr 2015 - Jun 2018

  Responsibilities • Consistently hit a 90% customer experience target. • Dispatched jobs within strict and specific deadlines. • Project managed 7 engineers in Kent county, solo. • Calm under pressure and gained engineers respect by organising their time efficiently, which was rewarding. Responsibilities • Consistently hit a 90% customer experience target. • Dispatched jobs within strict and specific deadlines. • Project managed 7 engineers in Kent county, solo. • Calm under pressure and gained engineers respect by organising their time efficiently, which was rewarding.