Marketing Specialist

• Jun 2020 - Present

Freelance Marketing Specialist

• Feb 2018 - Present

Digital Marketing Specialist

• Sep 2017 - Feb 2018

Managed social media accounts, corporate blog and website updates, and assisted with various copywriting projects. Developed a content marketing strategy and calendar and implemented a social management tool, improving efficiency and visibility. Oversaw Talent Coordinator on marketing projects and completed an extensive training program to help in her transition to a marketing role. - Increased organic Twitter impressions by 578% and doubled organic link clicks on LinkedIn posts after two months.

Digital Marketing Coordinator

• Sep 2016 - Aug 2017

Led email marketing efforts for The Agency Creative, deploying an average of 160 email blasts per month including two weekly newsletters that reach an audience of 120K+ contacts. Worked with design team to produce custom email content, contributing to copywriting and HTML coding. Assisted with launch of new corporate website and CMS for The Agency RE and managed all web updates through a custom Salesforce API. Oversaw Junior Email & Web Developer and trained marketing coordinators from franchise offices on email and social media marketing programs. - Assisted with the transition of the corporate website from Wordpress to a custom CMS, as well as the transition of the email marketing system from Emma to Campaign Monitor. - Recognized as Employee of the Month for the month of June 2017.

Marketing Specialist

• Feb 2016 - Sep 2016

Worked with internal marketing team and compliance officer, as well as external product sponsors, to create and update various materials for five alternative investment products. Composed and distributed email communications and press releases, planned and hosted product overview webinars, edited presentation materials and lead social media efforts. - Launched company Facebook page and created detailed mock-up for review by compliance and regulatory bodies, FINRA and SEC. - Created new email template and copy for product webinar invitations to increase click-through, registration and attendance.

Marketing Communications Coordinator

• Feb 2015 - Feb 2016

Drove email marketing, online education and social media programs. Led content development and production of artwork and copy for both re-seller and customer-facing materials. Reviewed creative assets, managed approval process and analyzed campaign performance. Planned, promoted and coordinated logistics for all live customer training classes. - Attended the Social Media Strategies Summit and MECLAB Email Summit in 2015.- Proposed new concept for a lead generation webinar and received award for executing and attaining over 1,000 registrants.- Planned and executed a social media video contest, exceeded entry goal with over 90 minutes of customer testimony.

Marketing Assistant

• Feb 2012 - Feb 2015

Worked as liaison between product management, sales and in-house creative teams to produce digital marketing content including email campaigns, educational webinars, social media content, product launch communications, customer surveys and blog posts for a diverse line of digital imaging tools and technologies. Managed project timelines, built and maintained contact lists and developed strategic promotion plans. Selected to assist manager with planning and coordination for first user conference event.- Built an email communications calendar using online project management system for improved collaboration and visibility.- Implemented email newsletter for dealer partners to streamline communications and ensure alignment with sales goals. - Surpassed goal for submissions as lead for social photo contest, top entries were used for a variety of marketing materials.

Escalations Specialist

• Nov 2011 - Mar 2012

Processed claims for orders of $400+ value, coordinating with vendors, carriers and customers to resolve any issues. Responded to incoming calls and emails and provided support to Call Center Representatives. Selected for higher responsibility position. Processed claims for orders of $400+ value, coordinating with vendors, carriers and customers to resolve any issues. Responded to incoming calls and emails and provided support to Call Center Representatives. Selected for higher responsibility position.

Communications Intern

• Mar 2011 - Jun 2011

Composed weekly blog posts and marketing content for the California Tourism website and coordinated corresponding social media campaigns. Collaborated with local agencies to develop content for web page renovations. Assisted with daily administrative tasks. Composed weekly blog posts and marketing content for the California Tourism website and coordinated corresponding social media campaigns. Collaborated with local agencies to develop content for web page renovations. Assisted with daily administrative tasks.

Marketing and Public Relations Intern

• Jun 2010 - Sep 2010

Performed daily administrative marketing tasks. Composed press releases, case study articles, and copy for corporate website. Executed various social networking and internal human resource initiatives. Coordinated updates to marketing collateral. Performed daily administrative marketing tasks. Composed press releases, case study articles, and copy for corporate website. Executed various social networking and internal human resource initiatives. Coordinated updates to marketing collateral.