Senior Product Manager

• Mar 2023 - Present

Senior Product Manager

• Sep 2020 - Feb 2023

Drove strategy for Organic Growth products for vacation rental homeowners including a proprietary e-signature solution, personalized sales quotes, revenue estimate sales tool, Real Estate products, Salesforce CRM/SFMC integration, and www.vacasa.com/property-management. • Implemented a standardized Proposal Quote Tool for prospective homeowners resulting in a 614% more likelihood to sign a contract when the proposal was sent ahead of the contract (signed 10% of the time vs. 1.4% of the time). • Grew traffic and site conversion by deploying multiple A/B tests to increase vacasa.com/property-management site traffic from 45,000 MAUs to 305,000 MAUs. MQL conversion increased from 16.2% to 36.6% during my first year at Vacasa resulting in substantial revenue growth. Additional redesign increased MQL conversion by 8% and scheduled calls by 75%. • Widened sales funnel by executing a $200k deal to build a comprehensive prospect database in partnership with a third party for approximately 150 internal Sales users. Led the build, pilot and purchase which resulted in 2% higher tier of home, 13% increase in calls per rep, 8% increase in lead qualification (SQLs) and access to 400% more active MLS listings. • Prevented churn with accurate revenue estimates; conceptualized, researched, tested and launched a new sales experience for Vacasa’s sales team to leverage a data science model to calculate potential revenue based on features of the home in order to increase MQL to SQL conversion, which resulted in decreased over-quoting which, in the long run, could decrease preventable churn by approximately 50% which would save Vacasa $21M/yr. • Increased adoption of the contract signing app “eSignature” UX/UI redesign and rebrand increased adoption by salespeople by 300% which increased sales efficiency and trackability of customer behavior in the contract signing process. Show less

Digital Product Manager

• Jun 2019 - Aug 2020

Managed the entire customer-facing digital product suite including www.zoomcare.com, iOS native app, Android TWA app, and end-to-end patient scheduling process while ZoomCare expanded from 35 clinics in 2 states, to 50 clinics in 4 states. • Expanded digital features by implementing multiple products in a tight timeframe during COVID-19 which increased company revenue and kept ZoomCare profitable during a tumultuous time. • Increased Revenue by increasing zoomcare.com site traffic and iOS native app usage. Conversion increased across platforms from 16.2% to 36.6% during my first year at ZoomCare resulting in substantial revenue growth. • Led Portfolio Team to create digital roadmap, groom epics, and prioritize features for Product Owners. • Applied SAFe agile to large teams in a complex domain using legacy technologies, in a highly-regulated industry across multiple organizations/time zones including vendors and offshore development. Show less

Technical Product Lead

• Mar 2018 - May 2019

Implemented emerging technology developed in collaboration with pre-seed to growth stage companies to create in-vehicle integrations which enhanced the driver experience. • Integrated proof-of-concept technology into legacy systems to modernize the in-cabin experience including transferring data over sound, phone-as-a-key credit card, in-vehicle customer experience booking, zonal sound, smart city infrastructure, augmented reality heads up display, speech recognition, and motion sickness. • Consulted on technology sectors that influence vehicle strategy by providing commissioned research on topics including data equity, voice interface, mirrorless vehicles, electrification, smart materials, biometrics, and Full Screen Heads Up Display (HUD). • Scouted pre-seed to growth stage companies by curating relationships with venture capitalists, startup founders, and technical specialists to source bespoke software and hardware products to integrate in partnership with engineering teams. Show less

Product Owner

• Dec 2015 - Mar 2018

Product Owner in Digital for multiple internal iOS/Android apps with a reach of 80,000 users. • Lead development teams across multiple locations and time zones to build products using Agile and SAFe (scaled) Agile development methodologies. • Set high-level strategy as part of the Program Management team. In 2017 was tasked with Portfolio responsibilities as Vision Lead to plan and roadmap 2018 work for Enterprise Mobility. • Multiple successful product launches, deploying features across various platforms (iOS, Android, and Web) within a highly regulated industry. • Vision, road mapping, goal setting, spec writing, managing project execution, UI/UX partnership, defining product roll-out strategy.• Effective at collaborating with cross-functional business/operations stakeholders to get buy-in and drive support for new ideas, products, and processes. • Passion for building great products with a customer focus; responsible for determining, writing, and prioritizing user stories that reflect business requirements. • Experience with GitHub, Adobe Analytics, Optimizely, Slack, Salesforce CRM, SQL, VersionOne, Jira, and Perfecto. Show less

Business Systems Analyst

• Jan 2015 - Dec 2015

• Selected for a highly competitive 1-year program to provide Agency experience to system development teams at Corporate Headquarters. • Coordinated high-level strategy for future Enterprise mobile iOS/Android app vision.• Partnered with senior leadership in Digital and Innovation to reduce strategy redundancies between Corporate and the Silicon Valley office. • Championed results in a matrix corporate structure leveraging on-the-ground field experience to create enterprise mobile apps. • Designed assets to present and promote Enterprise Mobility to users and leadership by creating internal sales strategy and defining change adoption success metrics. • Traveled 80% of the time to insure project success via direct consumer contact and on-site collaboration with development teams. • Drove forward emerging technologies for practical application in small business environments.• Managed a group of 5 with State Farm's Research & Development Center, exploring the use of iBeacons as a means of smartphone customer identification. o Team submitted a patent, developed a whitepaper, presentation and prototype that were showcased at InnovationREADY® July 2015. o Administered weekly 1-on-1's and performance reviews as part of their permanent HR file. Show less

Senior Agency Specialist

• Feb 2013 - Dec 2014

• Developed and modernized small business processes for State Farm Agents, specifically for sales, marketing, and office management.• Executed State Farm Agent and team member software training and adoption.• Consultant for new product rollouts, including telematics technology, Prospector+ and Salesforce CRM.

Agency Field Specialist

• May 2010 - Feb 2013

• Trained sales representatives on Marketing Software.• Assisted State Farm Agents with small business processes.• Developed field promotions to incentivize increasing sales.• Consultant and Zone SME for small business social media management.• Promoted and facilitated Marketing purchase process, including direct mail and internet leads.

Agency Field Staff Support

• Sep 2008 - May 2010