Amber Hallums
Strategist at Tinuiti- Claim this Profile
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Bio
Misty Goff
Amber worked under me at MMGY Global first as an intern and then as a Media Coordinator and Buyer and quickly became an asset to our media department. As an intern, Amber impressed me with her strong work ethic, good problem-solving and multi-tasking skills which is why we jumped at the opportunity to make her a permanent member of our team. Amber then quickly moved up from a Media Coordinator to Buyer because she took "ownership" or vested interested in her accounts and helped to manage media campaigns for one of our largest clients. She is very good at keeping track of the details but can also see the big picture, which is important in this business. It is hard to find an employee that not only does their job well, but takes ownership of their work and is a team player. Amber has all of these qualities, which is why I would highly recommend her to be a part of your team. I am confident you will quickly find her to be an asset for you as well.
Susan Zeigler
From her 1st interview to her 1st work anniversary, Amber has continued to impress me. Hired on as a Jr. Planner/Buyer, she has exceeded all expectations by successfully managing entire client media accounts from start to finish. Amber is very knowledgable and passionate about the industry and continually brings fresh ideas to the media planning process. Amber is also a strong media buyer who negotiates great rates and opportunities for her clients. In addition to her strong media skills, she is also extremely detail-oriented, analytical and professional. Amber is an all-around invaluable resource and I would highly recommend her for any position she may seek.
Misty Goff
Amber worked under me at MMGY Global first as an intern and then as a Media Coordinator and Buyer and quickly became an asset to our media department. As an intern, Amber impressed me with her strong work ethic, good problem-solving and multi-tasking skills which is why we jumped at the opportunity to make her a permanent member of our team. Amber then quickly moved up from a Media Coordinator to Buyer because she took "ownership" or vested interested in her accounts and helped to manage media campaigns for one of our largest clients. She is very good at keeping track of the details but can also see the big picture, which is important in this business. It is hard to find an employee that not only does their job well, but takes ownership of their work and is a team player. Amber has all of these qualities, which is why I would highly recommend her to be a part of your team. I am confident you will quickly find her to be an asset for you as well.
Susan Zeigler
From her 1st interview to her 1st work anniversary, Amber has continued to impress me. Hired on as a Jr. Planner/Buyer, she has exceeded all expectations by successfully managing entire client media accounts from start to finish. Amber is very knowledgable and passionate about the industry and continually brings fresh ideas to the media planning process. Amber is also a strong media buyer who negotiates great rates and opportunities for her clients. In addition to her strong media skills, she is also extremely detail-oriented, analytical and professional. Amber is an all-around invaluable resource and I would highly recommend her for any position she may seek.
Misty Goff
Amber worked under me at MMGY Global first as an intern and then as a Media Coordinator and Buyer and quickly became an asset to our media department. As an intern, Amber impressed me with her strong work ethic, good problem-solving and multi-tasking skills which is why we jumped at the opportunity to make her a permanent member of our team. Amber then quickly moved up from a Media Coordinator to Buyer because she took "ownership" or vested interested in her accounts and helped to manage media campaigns for one of our largest clients. She is very good at keeping track of the details but can also see the big picture, which is important in this business. It is hard to find an employee that not only does their job well, but takes ownership of their work and is a team player. Amber has all of these qualities, which is why I would highly recommend her to be a part of your team. I am confident you will quickly find her to be an asset for you as well.
Susan Zeigler
From her 1st interview to her 1st work anniversary, Amber has continued to impress me. Hired on as a Jr. Planner/Buyer, she has exceeded all expectations by successfully managing entire client media accounts from start to finish. Amber is very knowledgable and passionate about the industry and continually brings fresh ideas to the media planning process. Amber is also a strong media buyer who negotiates great rates and opportunities for her clients. In addition to her strong media skills, she is also extremely detail-oriented, analytical and professional. Amber is an all-around invaluable resource and I would highly recommend her for any position she may seek.
Misty Goff
Amber worked under me at MMGY Global first as an intern and then as a Media Coordinator and Buyer and quickly became an asset to our media department. As an intern, Amber impressed me with her strong work ethic, good problem-solving and multi-tasking skills which is why we jumped at the opportunity to make her a permanent member of our team. Amber then quickly moved up from a Media Coordinator to Buyer because she took "ownership" or vested interested in her accounts and helped to manage media campaigns for one of our largest clients. She is very good at keeping track of the details but can also see the big picture, which is important in this business. It is hard to find an employee that not only does their job well, but takes ownership of their work and is a team player. Amber has all of these qualities, which is why I would highly recommend her to be a part of your team. I am confident you will quickly find her to be an asset for you as well.
Susan Zeigler
From her 1st interview to her 1st work anniversary, Amber has continued to impress me. Hired on as a Jr. Planner/Buyer, she has exceeded all expectations by successfully managing entire client media accounts from start to finish. Amber is very knowledgable and passionate about the industry and continually brings fresh ideas to the media planning process. Amber is also a strong media buyer who negotiates great rates and opportunities for her clients. In addition to her strong media skills, she is also extremely detail-oriented, analytical and professional. Amber is an all-around invaluable resource and I would highly recommend her for any position she may seek.
Experience
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Tinuiti
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United States
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Advertising Services
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700 & Above Employee
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Strategist
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Oct 2021 - Present
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CyBear Interactive
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Analyst
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Jan 2019 - Sep 2021
- Manage strategy, planning, setup, measurement, optimization, and reporting of paid campaigns across platforms (DSPs, Search, Social)- Analyze platform data sets daily to monitor pacing and results while making optimizations to achieve KPI goals- Work with Operations team to create and develop client dashboards/reports based on objectives and KPIs- Lead client meetings, guiding the conversation through campaign results and recommendations- Set up campaign tracking through pixel implementation- Perform multivariate tests analyzing performance-based ad copy, creative, targeting, etc.- Train and mentor junior-level digital associates and interns- Evaluate Associate Analysts’ performance and provide guidance and feedback during quarterly and yearly reviews- Create and document workflow processes on billing and campaign management and train other team members- Research industry trends and provide stimulating conversations at company-wide meetings- Educate clients on best practices & present available beta opportunities to help achieve their campaign goals
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Digital Marketing Analyst
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Aug 2016 - Dec 2018
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Push
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United States
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Advertising Services
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100 - 200 Employee
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Media Planner/Buyer
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Mar 2015 - Aug 2016
-Plan, develop & present media strategy and campaigns to local andnational clients in a multitude of verticals-Recommend and review potential media opportunities coupled withwriting results-driven point-of-views for client consumption-Work interdepartmentally with Media Director, creative and accountsto establish business objectives and strategy for the life-cycles ofadvertising campaigns-Negotiate and purchase radio, out-of-home, print, & digital media-Maintain all media buys & responsible for post-buy audit and results-Process invoices and collect proofs-of-purchase-Update media calendars and track budgets-Responsible for creation and execution of external vendorcommunication best practices including research, procurement andgo-to-market
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MMGY Global
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United States
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Advertising Services
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200 - 300 Employee
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Junior Media Buyer
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May 2014 - Mar 2015
-Buy Out-of-Home, Print and Digital media -Confirm and negotiate media rates-Conduct research-Assist Group Director in planning and creating campaigns for clients-Buy for B2B and B2C clients-Obtain interns and manage-Campaign Management
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Media Coordinator
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May 2013 - May 2014
-Manage clients' media budgets-Create and send insertion orders-Input billing for print, trade, out of home, radio and television-Help Media Buyers with various tasks-Create deadline grids-Manage campaign calendars-Assist Media Group Director in planning for clients-Campaign Management
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Media Intern
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Jan 2013 - Apr 2013
-Create deadline grids-Create and send insertion orders-Participate in weekly meetings with client-Write POVs for potential media publications-Buy print, radio and television, as well as input billing for each -Manage client media budgets-Help Media Buyer and Media Coordinator with various tasks
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Education
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2009 - 2013
University of Central Florida
Bachelor of Science (B.S.), Marketing
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