Digital Marketing, Global Marketing

• Oct 2021 - Present

Founder & Marketing Consultant

• Sep 2009 - Present

• Evaluates and strategizes client's traditional and digital marketing needs ranging from launching a new brand or boosting awareness and sales/leads for an existing brand. • Primarily focuses on implementing full-funnel paid social media strategies including, but not limited to, website development and content creation. • Upgrades traditional social media advertising and experiential marketing strategies that include trendy techniques using influencers and partnerships to raise brand… Show more • Evaluates and strategizes client's traditional and digital marketing needs ranging from launching a new brand or boosting awareness and sales/leads for an existing brand. • Primarily focuses on implementing full-funnel paid social media strategies including, but not limited to, website development and content creation. • Upgrades traditional social media advertising and experiential marketing strategies that include trendy techniques using influencers and partnerships to raise brand awareness, create and nurture business opportunities and further develop long-term customer loyalty. Show less • Evaluates and strategizes client's traditional and digital marketing needs ranging from launching a new brand or boosting awareness and sales/leads for an existing brand. • Primarily focuses on implementing full-funnel paid social media strategies including, but not limited to, website development and content creation. • Upgrades traditional social media advertising and experiential marketing strategies that include trendy techniques using influencers and partnerships to raise brand… Show more • Evaluates and strategizes client's traditional and digital marketing needs ranging from launching a new brand or boosting awareness and sales/leads for an existing brand. • Primarily focuses on implementing full-funnel paid social media strategies including, but not limited to, website development and content creation. • Upgrades traditional social media advertising and experiential marketing strategies that include trendy techniques using influencers and partnerships to raise brand awareness, create and nurture business opportunities and further develop long-term customer loyalty. Show less

Social Media Director

• May 2021 - Sep 2021

• Oversaw development and execution of paid and organic social media strategies for 250 clients in the B2B and B2C markets; experience includes technology, hospitality, health & beauty, and luxury categories, etc. • Managed 17 account managers, strategists, and social media managers by orchestrating creative briefs, digital media strategies, editorial calendars, and monthly social measurement insights. • Oversaw development and execution of paid and organic social media strategies for 250 clients in the B2B and B2C markets; experience includes technology, hospitality, health & beauty, and luxury categories, etc. • Managed 17 account managers, strategists, and social media managers by orchestrating creative briefs, digital media strategies, editorial calendars, and monthly social measurement insights.

Manager, Paid Social Media

• Oct 2020 - May 2021

• Developed, implemented, and optimized direct to consumer paid social media strategies on Facebook, Instagram, and Twitter including full-funnel implementation, retargeting, and audience building. • Developed, implemented, and optimized direct to consumer paid social media strategies on Facebook, Instagram, and Twitter including full-funnel implementation, retargeting, and audience building.

Manager, Paid Digital Advertising Strategy and Implementation - International

• Nov 2019 - Mar 2020

• Led Paid Digital Strategy & Implementation for the international team streamlining KPIs, goals and processes to ensure consistent results across the board. Feld operates in 6 continents and 75 countries. • Traveled to more than 10 countries representing the Feld portfolio of brands to ensure proper training to local agencies and marketing departments

Digital Marketing Specialist

• Jul 2017 - Nov 2019

∙ Served as the primary point of contact for all Monster Jam digital properties including Facebook, Instagram, YouTube, Twitter, Snapchat, and Enterprise Social Tools (Sprinklr & Spreadfast) • Four-time viral video publisher collectively reaching over 100 million new fans ∙ Responsible for strategizing, producing, executing, and managing over 250 paid, organic, and live digital marketing campaigns for Monster Jam included, but not limited to, upper, middle, and lower funnel national… Show more ∙ Served as the primary point of contact for all Monster Jam digital properties including Facebook, Instagram, YouTube, Twitter, Snapchat, and Enterprise Social Tools (Sprinklr & Spreadfast) • Four-time viral video publisher collectively reaching over 100 million new fans ∙ Responsible for strategizing, producing, executing, and managing over 250 paid, organic, and live digital marketing campaigns for Monster Jam included, but not limited to, upper, middle, and lower funnel national, international, and localized campaigns in collaboration with agency, global partnerships, licensing, event marketing, public relations, e-commerce, and athletes. ∙ Produced story-telling campaigns to increase fan interaction for deeper engagement across platforms leading to increasing followers and retargeting audiences ∙ Provided strategic campaign analysis directly relevant to the optimization of executed plans, evaluates results, prepares and presents recaps, and makes recommendations for optimization ∙ Developed streamlined processes to ensure seamless collaboration with all stakeholders ∙ Responsible for researching trends and technologies and disseminate findings to team ∙ Created special event web pages to provide the best customer journey on MonsterJam.com

Digital Marketing Specialist

• Mar 2016 - Jul 2017

Feld Entertainment Contractor ∙ Strategized, organized, and executed digital marketing communication plan for Monster Jam ∙ Moderated all social media channels for all Licensed & Motorsports brands under Feld Ent. ∙ Created custom website pages for Monster Jam's premier event World Finals ∙ Created & coordinated digital assets with internal stakeholders ∙ Coordinated any/all Livestream marketing/logistics/operations Feld Entertainment Contractor ∙ Strategized, organized, and executed digital marketing communication plan for Monster Jam ∙ Moderated all social media channels for all Licensed & Motorsports brands under Feld Ent. ∙ Created custom website pages for Monster Jam's premier event World Finals ∙ Created & coordinated digital assets with internal stakeholders ∙ Coordinated any/all Livestream marketing/logistics/operations

Assistant Marketing Director

• Aug 2013 - Jan 2015

∙ Developed and launched $225,000 international DJ Sponsorship Program. ∙ Developed experiential marketing strategies to build 250,000+ targeted customer database. ∙ Assisted with the development & marketing plan of mobile-app game. ∙ Developed and executed multi-channel experiential marketing strategies to reach customers directly and maximize ROI including but not limited to: end to end management of special events, social media/websites, contests, relationship marketing, etc. ∙… Show more ∙ Developed and launched $225,000 international DJ Sponsorship Program. ∙ Developed experiential marketing strategies to build 250,000+ targeted customer database. ∙ Assisted with the development & marketing plan of mobile-app game. ∙ Developed and executed multi-channel experiential marketing strategies to reach customers directly and maximize ROI including but not limited to: end to end management of special events, social media/websites, contests, relationship marketing, etc. ∙ Managed team of coordinators, interns, and brand ambassadors ∙ Created budget proposals, presentations, marketing request forms, invoices, and event recaps. ∙ Researched and analyzed customer and competitor trends. ∙ Provided organizational and operational support in the development and maintenance of the marketing department. ∙ Created customer complaint platform; processed complaints end to end. Designed, printed, cut, and shipped POS. Show less ∙ Developed and launched $225,000 international DJ Sponsorship Program. ∙ Developed experiential marketing strategies to build 250,000+ targeted customer database. ∙ Assisted with the development & marketing plan of mobile-app game. ∙ Developed and executed multi-channel experiential marketing strategies to reach customers directly and maximize ROI including but not limited to: end to end management of special events, social media/websites, contests, relationship marketing, etc. ∙… Show more ∙ Developed and launched $225,000 international DJ Sponsorship Program. ∙ Developed experiential marketing strategies to build 250,000+ targeted customer database. ∙ Assisted with the development & marketing plan of mobile-app game. ∙ Developed and executed multi-channel experiential marketing strategies to reach customers directly and maximize ROI including but not limited to: end to end management of special events, social media/websites, contests, relationship marketing, etc. ∙ Managed team of coordinators, interns, and brand ambassadors ∙ Created budget proposals, presentations, marketing request forms, invoices, and event recaps. ∙ Researched and analyzed customer and competitor trends. ∙ Provided organizational and operational support in the development and maintenance of the marketing department. ∙ Created customer complaint platform; processed complaints end to end. Designed, printed, cut, and shipped POS. Show less

National Talent Director

• Jul 2010 - Sep 2011

∙ Secured contacts for Barbizon’s personal development, modeling and acting program for pre-teen and teen girls. ∙ Placed graduates in local, regional, national, and international markets in the modeling and acting industry. ∙ Secured contacts for Barbizon’s personal development, modeling and acting program for pre-teen and teen girls. ∙ Placed graduates in local, regional, national, and international markets in the modeling and acting industry.

Apprentice | Marketing Intern

• Sep 2008 - Aug 2010

This unique opportunity covered areas such as: entrepreneurship, developing a business plan, strategic marketing plans, budgeting, accounting, and learning every element of administration and marketing within the entertainment and sports sectors. This unique opportunity covered areas such as: entrepreneurship, developing a business plan, strategic marketing plans, budgeting, accounting, and learning every element of administration and marketing within the entertainment and sports sectors.

Customer Service Representative

• Dec 2006 - Feb 2008

Provided Stellar Customer Service. Handled a high volume of inbound calls. Researched and resolve billing inquiries. Explained products and services. Up sold products and services. Provided Stellar Customer Service. Handled a high volume of inbound calls. Researched and resolve billing inquiries. Explained products and services. Up sold products and services.