Amber Tayama
Director of Content Strategy at Room 214- Claim this Profile
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Bio
Guy Parker
Once in a blue moon someone comes along that not only exceeds your expectations of them, but continues to do so on a daily basis. Amber is that type of person. She proved to be a very fast learner and extremely self-motivated. When we worked together she was always thinking and planning ahead. She takes it upon herself to get work done that needs to be done — before she's asked. She works fast and accepts constructive criticism graciously and is unafraid to share constructive criticism as well. If you need an encouraging conversation or just a friendly smile, Amber is always first to share those with you. She sincerely cares about her coworkers. More importantly, she is a relentless researcher and a huge contributor creatively and practically when developing strategy and creative campaigns. She knows how to put in the hard work when it's needed. Amber is a joy to work with.
David Weaver
It was my good fortune enough to work with Amber at the South Plains Food Bank where she was a grant writer and strategic planner. Amber is creative and articulate... a wonderful writer, gifted communacator and outstanding editor. Amber wrote successful grant proposals for us. But she also pitched in whenever and wherever needed to assist with other writing projects and to work with volunteers and staff. I enjoyed working with Amber and appreciate her dedication and skill.
Guy Parker
Once in a blue moon someone comes along that not only exceeds your expectations of them, but continues to do so on a daily basis. Amber is that type of person. She proved to be a very fast learner and extremely self-motivated. When we worked together she was always thinking and planning ahead. She takes it upon herself to get work done that needs to be done — before she's asked. She works fast and accepts constructive criticism graciously and is unafraid to share constructive criticism as well. If you need an encouraging conversation or just a friendly smile, Amber is always first to share those with you. She sincerely cares about her coworkers. More importantly, she is a relentless researcher and a huge contributor creatively and practically when developing strategy and creative campaigns. She knows how to put in the hard work when it's needed. Amber is a joy to work with.
David Weaver
It was my good fortune enough to work with Amber at the South Plains Food Bank where she was a grant writer and strategic planner. Amber is creative and articulate... a wonderful writer, gifted communacator and outstanding editor. Amber wrote successful grant proposals for us. But she also pitched in whenever and wherever needed to assist with other writing projects and to work with volunteers and staff. I enjoyed working with Amber and appreciate her dedication and skill.
Guy Parker
Once in a blue moon someone comes along that not only exceeds your expectations of them, but continues to do so on a daily basis. Amber is that type of person. She proved to be a very fast learner and extremely self-motivated. When we worked together she was always thinking and planning ahead. She takes it upon herself to get work done that needs to be done — before she's asked. She works fast and accepts constructive criticism graciously and is unafraid to share constructive criticism as well. If you need an encouraging conversation or just a friendly smile, Amber is always first to share those with you. She sincerely cares about her coworkers. More importantly, she is a relentless researcher and a huge contributor creatively and practically when developing strategy and creative campaigns. She knows how to put in the hard work when it's needed. Amber is a joy to work with.
David Weaver
It was my good fortune enough to work with Amber at the South Plains Food Bank where she was a grant writer and strategic planner. Amber is creative and articulate... a wonderful writer, gifted communacator and outstanding editor. Amber wrote successful grant proposals for us. But she also pitched in whenever and wherever needed to assist with other writing projects and to work with volunteers and staff. I enjoyed working with Amber and appreciate her dedication and skill.
Guy Parker
Once in a blue moon someone comes along that not only exceeds your expectations of them, but continues to do so on a daily basis. Amber is that type of person. She proved to be a very fast learner and extremely self-motivated. When we worked together she was always thinking and planning ahead. She takes it upon herself to get work done that needs to be done — before she's asked. She works fast and accepts constructive criticism graciously and is unafraid to share constructive criticism as well. If you need an encouraging conversation or just a friendly smile, Amber is always first to share those with you. She sincerely cares about her coworkers. More importantly, she is a relentless researcher and a huge contributor creatively and practically when developing strategy and creative campaigns. She knows how to put in the hard work when it's needed. Amber is a joy to work with.
David Weaver
It was my good fortune enough to work with Amber at the South Plains Food Bank where she was a grant writer and strategic planner. Amber is creative and articulate... a wonderful writer, gifted communacator and outstanding editor. Amber wrote successful grant proposals for us. But she also pitched in whenever and wherever needed to assist with other writing projects and to work with volunteers and staff. I enjoyed working with Amber and appreciate her dedication and skill.
Experience
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Room 214
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Advertising Services
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1 - 100 Employee
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Director of Content Strategy
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Mar 2022 - Present
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Ambient Way
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United States
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Advertising Services
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Content Strategist
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Feb 2021 - Present
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Ruffalo Noel Levitz
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United States
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Higher Education
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700 & Above Employee
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Creative Writer
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Mar 2021 - Mar 2022
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Workhorse Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Content Strategist
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Sep 2018 - Jul 2021
- Created and implemented full brand strategy for clients. - Copywriter and editor for digital content and print collateral. - Led strategy presentations and brand workshops that included personas, distribution models, surveys, and interviews. - Developed and entered content for digital projects. - Reconciled backend of WordPress sites during new builds and migrations to maximize SEO and achieve goals set by clients. - Performed QA on sites and collateral. - Part of the Video Productions Team. Helped with editing, production, scripts, and creative direction. - Other responsibilities include research, compiling decks, reporting, presenting, process improvement, storyboarding, event planning, marketing strategy, A/B email testing, ghostwriting, etc.
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South Plains Food Bank
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1 - 100 Employee
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Contract Grant Writer
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Apr 2018 - Jul 2018
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Grant Writer & Strategic Manager
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Jul 2016 - Apr 2018
-Responsibilities included conducting the full range of activities required to prepare, submit, and manage grant proposals for foundation and corporate sources.-Aided in management of digital marketing and communications through local news outlets, social media, and direct mail.-Produced content for wide variety of digital and print publications such as ghost writing, social, blogs, grants, events, news, etc.-Provided stewardship to current or prospective donors by providing regular written updates (newsletters, social media, etc.) to corporate, foundation, and individual donors.-Coordinated and implemented all aspects of development special events and fundraisers.-Maintained files and correspondence related to development initiatives, fundraisers, and events.
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Texas Tech University
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United States
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Higher Education
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700 & Above Employee
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Graduate Instructor of English
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Aug 2014 - Jun 2016
-Instructor on record for First Year Composition classes at Texas Tech. -Responsible for grading, maintaining, and submitting students’ grades to the university. -Taught and tutored students in composition and rhetoric. -Participated in conferences and various faculty workshops. -Editor for Iron Horse Literary Review- reviewed submitted works, edited pieces to publish, etc. -Letterpress Studio Assistant- taught, printed, sold, and advocated for studio. -Instructor on record for First Year Composition classes at Texas Tech. -Responsible for grading, maintaining, and submitting students’ grades to the university. -Taught and tutored students in composition and rhetoric. -Participated in conferences and various faculty workshops. -Editor for Iron Horse Literary Review- reviewed submitted works, edited pieces to publish, etc. -Letterpress Studio Assistant- taught, printed, sold, and advocated for studio.
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Portfolio Resident Services, Inc.
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United States
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Non-profit Organizations
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1 - 100 Employee
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Program Coordinator
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Mar 2011 - May 2014
-Designed, organized, and taught curriculum for residents ages five to adult in affordable housing apartment complexes. -Organized fundraising, health screenings, and events for residents. -Performed reports and audits for donations, LURAs, expenses, and class attendance. -Worked extensively with Microsoft Office programs and company Pulse system. -Designed, organized, and taught curriculum for residents ages five to adult in affordable housing apartment complexes. -Organized fundraising, health screenings, and events for residents. -Performed reports and audits for donations, LURAs, expenses, and class attendance. -Worked extensively with Microsoft Office programs and company Pulse system.
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Hastings Entertainment Inc.
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Retail
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300 - 400 Employee
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Cafe Manager
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Jul 2008 - Apr 2012
-Supervised a team of nine employees and created bi-weekly schedules. -Implemented new training program for company’s cafes, increasing the Lubbock 82nd Street location sales by 79%. -Made coffee, updated menu items, and kept track of sales. -Responsible for inventory, displays, content, and local promotions. -Supervised a team of nine employees and created bi-weekly schedules. -Implemented new training program for company’s cafes, increasing the Lubbock 82nd Street location sales by 79%. -Made coffee, updated menu items, and kept track of sales. -Responsible for inventory, displays, content, and local promotions.
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Drug Emporium
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United States
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Retail
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1 - 100 Employee
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Front Office Manager
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Aug 2006 - Feb 2008
-Responsible for training cashiers, resolving customer service issues, and stocking products. -Oversaw deposits, coupon redemption, inventory management, and closing procedures. -Responsible for training cashiers, resolving customer service issues, and stocking products. -Oversaw deposits, coupon redemption, inventory management, and closing procedures.
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My Thai
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Amarillo, Texas Area
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Server
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Jan 2004 - Sep 2007
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Education
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2014 - 2016
Texas Tech University
Master of Arts - MA, English, Creative Writing -
2008 - 2014
Texas Tech University
Bachelor of Arts - BA, English
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