Experience

The Conscious Builder

• Canada
• Construction
• 1 - 100 Employee

• Lead

  • Jan 2021 - Present

  -Work with CEO/founder to deliver courses, resources and tools for Builders and Contractors.-Development, strategy and marketing for online course platform (9% average conversion rate in first year).-Website and course materials design

• Head Of Marketing

  • Apr 2021 - Present

  -Lead on company communications including marketing, branding, PR and media relations.-Strategy, design and implementation for digital marketing campaigns. -Web design and copywriting/editing. -Social media marketing: content creation, engagement and KPI reporting. -Supervision and professional development mentorship for marketing team. -Works with CEO and CFO to develop annual communications plan and targets. -Research and implementation of new technologies. -Obtaining quotes and placing orders for technology, media and marketing buys.

• Media Relations and Project Administrator

  • Jul 2020 - Apr 2021

  -Effective project management and adaptive execution of marketing initiatives-Working with CEO to develop creative marketing strategy -Working with Creative Director to implement marketing strategy across content platforms-Creation of outline, materials and coordination with legal and sales to develop and implement successful sponsorship program-Meeting coordination and team time management-Process refinement and organization/file management



Musical Box Works

• Music and Sound Producer/Engineer

  • Sep 2007 - Present

  -Audio Engineering-Vocals, Piano, Guitar-Producer-Songwriter-Score composition -Audio Engineering-Vocals, Piano, Guitar-Producer-Songwriter-Score composition



Anima Mundi Meditations

• Meditation and Yoga Guide

  • Jul 2017 - Dec 2020

  -Facilitated group, private and one-on-one Yoga and meditation classes on retreat and in studio. -Sound meditations. -Principles and foundations of Yoga philosophy.

• Retreat Host and Coordinator

  • Jul 2017 - Mar 2020

  Organization, marketing, coordination and facilitation for wellness and adventure retreats locally and internationally



Long & McQuade Musical Instruments

• Canada
• Retail
• 500 - 600 Employee

• Regional Lessons Supervisor Ontario

  • Dec 2014 - Aug 2018

  -Supervised operations of up to 16 lesson center locations at one time across the province-Supervised opening, development and growth of 5 new lesson centers over two years-Conducted interviews, hiring/dismissal of staff, audited performance of staff, approved selection/termination of teachers and contracts-Training, mentorship and systematic follow-up for Lesson Centre Coordinators and Associates-Developed procedure, strategy and marketing direction with National Director of Education-Monitored growth and revenue indicators for each location in region-Travelled regularly to locations in for on-site supervision, training and support-Coordinated, developed and facilitated/presented annual coordinator conferences-Demonstrated measurable results with millions in increased revenue and greatly reduced employee turnover

• Lesson Centre Coordinator

  • May 2012 - Dec 2014

  -Interviewed, contracted and supervised music teachers-Built and maintained schedules, assigned studio space for maximum operating capacity-Managed teacher payment and negotiated rates-Developed and advertised classes, groups, and ensemble programs -Planned and executed recitals twice a year for centers with up to 1600 students-Managed customer accounts, payments and collection calls



Long & McQuade Musical Instruments

• Canada
• Retail
• 500 - 600 Employee

• Print Department/Pro Audio/Lesson Centre/Sales

  • Jan 2009 - 2011

  -Sales, merchandising, and customer service, with primary responsibility in managing Recording/Pro Audio department -Understanding and troubleshooting complex recording and live sound setups -Live sound engineering -Sales, merchandising, and customer service, with primary responsibility in managing Recording/Pro Audio department -Understanding and troubleshooting complex recording and live sound setups -Live sound engineering