Experience

KING 5 Media Group

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Digital Strategist

  • Apr 2019 - Present

  • Attend client need analysis calls with Account Executives (AEs) as needed to gather information to prepare and deliver customer-centric solutions.• Collaborate with AEs to develop & execute effective solutions through research to meet customer's expectations and deliver results through TEGNA’s digital suite across OTT/CTV, video and display. • Assist in the development of proposals, RFP responses and new business pitches.• Manage the creation of digital assets including display ads and dynamic video ads.• Monitor, analyze and proactively create solutions to retain and grow our digital revenue.• Identify revenue-generating client opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc. that further promote the client objectives. • Play a critical strategic role and executes primary responsibility for campaign success through management and optimization of digital media campaigns to ensure launch and successful delivery.• Manage TEGNA Attribution providing high-impact measurement capabilities for linear & OTT reach extension, website attribution, Polk Automotive Solutions and Arrivalist Destination Attribution. • Own client communication as necessary with all custom implementations such as website pixel installation, first party data onboarding, custom reporting needs, etc. Show less

• Account Manager

  • Apr 2016 - Mar 2019

  • Partner with Sales, Planning and Operations teams on all aspects of campaign planning, launch execution, optimization and post-campaign reporting.• Collaborate with designated sales team to provide a high level of customer service by means of daily interaction with existing agency contacts and client partners; demonstrating true account ownership. • Establish customer KPIs and partner with internal partners to measure progress and proactively address issues as needed; advocate for client during internal stakeholder conversations.• Develop and deliver business reviews that highlight key wins and opportunities; prepare weekly and monthly delivery reporting; identify new strategic opportunities for existing customers and suggest recommendations for implementation.• Mentor support staff colleagues on role-specific best practices; collaborate with management team to create and present training materials.• 2019 TEGNA President's Circle recipient. Show less

• National Sales Coordinator

  • May 2015 - Apr 2016

  • Partner with National Sales Manager and TEGNA National Account Executives (AE) with maintenance of broadcast and digital contracts, make-goods and overall customer service.• Prepare pre-sale material including TV and/or Digital inventory avails - sports, specials and any other recommendations for our National revenue business.• Demonstrate proof of performance for customer campaigns including providing clients with broadcast posts and digital campaign performance recaps.• Resolve scheduling issues and program changes.• Collaborate cross-departmental within the station to fulfill sponsorships and promotions.• Confidently decision-make and problem solve independently on behalf of designated TEGNA National AEs. Show less



Cesari Direct

• Seattle, WA

• Assistant Media Buyer / Media Coordinator

  • Jul 2011 - May 2015

  • Assist three national broadcast and cable buyers with the preparation, monitoring and maintenance of all their media buys. • Attend weekly meetings to optimize current buys and strategize upcoming buys. • Plan, evaluate and execute media buys for two markets: Dayton, OH and Syracuse, NY. • Create and maintain all documents related to media buys. • Pull lead-in programming to ensure buys receive placement in the most advantageous timeslots. • Assist three national broadcast and cable buyers with the preparation, monitoring and maintenance of all their media buys. • Attend weekly meetings to optimize current buys and strategize upcoming buys. • Plan, evaluate and execute media buys for two markets: Dayton, OH and Syracuse, NY. • Create and maintain all documents related to media buys. • Pull lead-in programming to ensure buys receive placement in the most advantageous timeslots.



Ticon, Inc.

• Bellevue, WA

• Administrative Assistant

  • Nov 2003 - Jun 2011

  • Assist three senior Project Managers with 5-10 tenant improvement & 2-3 residential projects at any given time • Assist CFO in Accounts Receivable & Payable • Schedule & attend weekly on-site meetings with our biggest clients such as: Metropolitan Grill, Clearwire, Equity Office, New York Life, Yahoo, etc. • Complete Operation & Maintenance manual upon job completion • Record meeting minutes for distribution across the project • Assist three senior Project Managers with 5-10 tenant improvement & 2-3 residential projects at any given time • Assist CFO in Accounts Receivable & Payable • Schedule & attend weekly on-site meetings with our biggest clients such as: Metropolitan Grill, Clearwire, Equity Office, New York Life, Yahoo, etc. • Complete Operation & Maintenance manual upon job completion • Record meeting minutes for distribution across the project



Yakima Neighborhood Health Services

• Yakima, WA

• Billing, Coding & Records Clerk

  • Jun 2001 - May 2006

  • HCPS, CPT & ICD-9 coding • Input route slips & prepare claims for electronic billing • Follow-up on denials & aging claims on a timely matter & re-submit with proper documentation as necessary • Participate in records organization, retrieval, & retention • Data entry of patient information & production of new charts • HCPS, CPT & ICD-9 coding • Input route slips & prepare claims for electronic billing • Follow-up on denials & aging claims on a timely matter & re-submit with proper documentation as necessary • Participate in records organization, retrieval, & retention • Data entry of patient information & production of new charts