Amber Martin
Regional Director, New Business Development at The E.W. Scripps Company- Claim this Profile
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Bio
Angela Kozlowski
It is absolutely a rare occasion to come across such an amazing leader as Ms. Amber Oppeau. I have had the pleasure of working with Amber over the last year as she expertly filled the Local Sales Manager role at KOAA/Cordillera Communications. Working with Amber has proven to be a joy for many reasons. Amber not only brings up the caliber of the office with her work ethic but through the amount of sunshine that radiates from her presence. Amber's ability to juggle multiple projects, manage high profile clients and train sales people has proven very valuable to our company. Amber leads her team with strong integrity, grace, and the ability to motivate others to reach our goals! Amber is a joy to work alongside, gets the job done, and simply would be an asset to any team she is a part of. I would highly recommend Amber for any job she was willing to tackle.
Angela Kozlowski
It is absolutely a rare occasion to come across such an amazing leader as Ms. Amber Oppeau. I have had the pleasure of working with Amber over the last year as she expertly filled the Local Sales Manager role at KOAA/Cordillera Communications. Working with Amber has proven to be a joy for many reasons. Amber not only brings up the caliber of the office with her work ethic but through the amount of sunshine that radiates from her presence. Amber's ability to juggle multiple projects, manage high profile clients and train sales people has proven very valuable to our company. Amber leads her team with strong integrity, grace, and the ability to motivate others to reach our goals! Amber is a joy to work alongside, gets the job done, and simply would be an asset to any team she is a part of. I would highly recommend Amber for any job she was willing to tackle.
Angela Kozlowski
It is absolutely a rare occasion to come across such an amazing leader as Ms. Amber Oppeau. I have had the pleasure of working with Amber over the last year as she expertly filled the Local Sales Manager role at KOAA/Cordillera Communications. Working with Amber has proven to be a joy for many reasons. Amber not only brings up the caliber of the office with her work ethic but through the amount of sunshine that radiates from her presence. Amber's ability to juggle multiple projects, manage high profile clients and train sales people has proven very valuable to our company. Amber leads her team with strong integrity, grace, and the ability to motivate others to reach our goals! Amber is a joy to work alongside, gets the job done, and simply would be an asset to any team she is a part of. I would highly recommend Amber for any job she was willing to tackle.
Angela Kozlowski
It is absolutely a rare occasion to come across such an amazing leader as Ms. Amber Oppeau. I have had the pleasure of working with Amber over the last year as she expertly filled the Local Sales Manager role at KOAA/Cordillera Communications. Working with Amber has proven to be a joy for many reasons. Amber not only brings up the caliber of the office with her work ethic but through the amount of sunshine that radiates from her presence. Amber's ability to juggle multiple projects, manage high profile clients and train sales people has proven very valuable to our company. Amber leads her team with strong integrity, grace, and the ability to motivate others to reach our goals! Amber is a joy to work alongside, gets the job done, and simply would be an asset to any team she is a part of. I would highly recommend Amber for any job she was willing to tackle.
Credentials
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Digital Marketing Landscape
MetaOct, 2022- Nov, 2024 -
From business goals to ad objectives
MetaOct, 2022- Nov, 2024
Experience
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The E.W. Scripps Company
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United States
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Media Production
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700 & Above Employee
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Regional Director, New Business Development
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Jun 2019 - Present
Work with 62 TV stations, 14 represented exclusively, training and coaching marketing consultants to develop business and market on behalf of our advertising partners. Work with teams and their advertising partners to uncover goals and needs, building plans to meet those needs and achieve 2:1 ROI on campaign investments. Skilled in creative messaging development, client goal-based marketing tactic recommendations across all screen-based media. Work with 62 TV stations, 14 represented exclusively, training and coaching marketing consultants to develop business and market on behalf of our advertising partners. Work with teams and their advertising partners to uncover goals and needs, building plans to meet those needs and achieve 2:1 ROI on campaign investments. Skilled in creative messaging development, client goal-based marketing tactic recommendations across all screen-based media.
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KOAA5
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Local Sales Manager
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Aug 2016 - Jun 2019
AUGUST 2016 - JUNE 2019LOCAL SALES MANAGER, KOAA 5, NEWS 5 NOW (NBC, WEATHER NATION, CORDILLERA COMMUNICATIONS: COLORADO SPRINGS, CO DMA)Lead and sell alongside a team of 12 individuals, managing $6M in new and existing business. Develop strategies delivering 2:1 ROI results for TV and digital advertisers. Position and sell synergistic TV and digital campaigns, utilizing broadcast, SEO, SEM, retargeting, video pre-roll and other key digital elements. Currently work with local direct and agency clientele, with annual budgets ranging from $24k to $850k.Actively involved in client acquisition and retention, via new and upsell presentations as well as regular performance reporting.Since arriving at KOAA, local sales is now positioned at the top of the company (13 stations) in new local direct, pacing. I am an aggressive pursuant of success and results for my team and clients. I believe in providing exceptional service and going above and beyond the call of duty for my co-workers and clients. There is no substitute for hard work and integrity.
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National and Regional Sales Manager: KSPR (ABC) and Antenna TV
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Feb 2016 - Jul 2016
Perform broadcast advertising negotiations with agencies on behalf of large scale national and regional clientele. Work directly with agencies to grow share, meet mutual cost per point goals and grow revenue for represented advertisers. Assist in training and leadership of a team of 5 account executives to build effective advertising schedules for local clients. Empower and help instill practices to aid AEs in achievement of their own personal goals and aspirations. Volunteer as Wellness Coordinator for all TV properties within KY3, Inc. Work to assist employees in achieving desirable whole health wellness (physical, mental and spiritual.) Coordinate wellness fairs, giveaways, health-related challenges and health screenings. Also featured periodically on KY3's News at Noon as a healthy cooking guest.
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Schurz Communications
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United States
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Technology, Information and Internet
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100 - 200 Employee
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KY3, Inc. Regional Marketing Specialist
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Jul 2010 - Feb 2016
Negotiate ratings for three networks, working to meet client and agency cost per point goals while garnering greater share for all station properties. Work to ensure needs of clients and agencies alike are met to maintain and grow station partnerships. Highly skilled in new business development. Assist in training of all account executives in areas of ratings negotiations, cold calling, prospecting and relationship selling. Proficient in negotiations utilizing both Rentrak and Nielsen ratings.
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KY3 Advertising Account Executive
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Feb 2003 - Jun 2010
Acquired and maintained new and existing business relationships with local and agency clientele. Consistently over-delivered on new business goals by 50-100%. Worked to ensure success of respective advertising campaigns through the development of creative messages and effective on-air schedules.
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Education
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2022 - 2022
MIT Sloan Executive Education
Certificate Holder, Neuroscience for Business -
2020 - 2021
Wharton Online
Certificate, Viral Marketing and How to Craft Contagious Content -
2007 - 2009
Evangel University
BS, Cum Laude, Communications
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