Amber Lu

Senior BD Manager at LINE Corp
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei City, Taipei City, Taiwan, TW
Languages
  • English -
  • Chinese (Traditional) -

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Experience

    • Taiwan
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior BD Manager
      • Sep 2019 - Present

    • Taiwan
    • Glass, Ceramics and Concrete Manufacturing
    • 1 - 100 Employee
    • Project Manager
      • Jun 2018 - Aug 2019

      ▪ Strategic Alliance- Chief person to cooperate with different clients like W Taipei, GQ business, Stella and some local events to not only promote brand image but fully apply circular economy concept that is restorative and regenerative by recycle. ▪ Brand Management-Crowdfunding project reached goal within 6 hours after launched and the achieving rate ended up as high as 615%. ▪ Project Management-Worked with supply chain to manage production plan in accordance with client’s demand, achieving revenue growth up to 200%. Show less

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Account Manager
      • Sep 2017 - Mar 2018

      ▪ Channel Management- Implemented Account development strategy, pro-actively strengthen business relationships with assigned accounts and deliver solutions offerings to potential customers. ▪ B2B Focus- Developed and drove business Architecture & Interior including lighting elements, finished lighting & bespoke projects to ensure business growth and generate sustainable new business. ▪ Channel Management- Implemented Account development strategy, pro-actively strengthen business relationships with assigned accounts and deliver solutions offerings to potential customers. ▪ B2B Focus- Developed and drove business Architecture & Interior including lighting elements, finished lighting & bespoke projects to ensure business growth and generate sustainable new business.

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Senior Sales Representative
      • Oct 2011 - Jun 2016

      ▪ End-user Focus- Key account management of TSMC,Testrite, PXmart and some big interior design company. Initiated marketing programs, managed the product portfolio and penetrated products to different industries to gain market shares. ▪ Channel Management- Built loyal and strong relationship with distributors, convertors and end-user to provide total solutions, create partner intimacy and avoid channel conflicts. 100% sales target achievement rate and was awarded in star club in 2014 and 2015. ▪ Product Management-Contributed to a product re-launch, which got a new channel and boosted sales by over 40%. ▪ Strategic Alliance – Successfully streamlined company and partner’s (JUT foundation for arts & architecture) interests by collaborating a win-win marketing campaign to arise awareness– Home 2025 project. Show less

    • Seniors Account Executive – Sales Department
      • Jun 2007 - Jun 2009

      ▪ ATL & BTL Communication- Orchestrated the development of marketing campaigns for luxury condominiums in major media sources, emphasizing creativity to ensure high ROI and EVA on all projects within targeted time. ▪ Project Management- Coordinated crossed function team activities to increase communication efficiency and effectively in executing end-to-end operational of CRM-initiated marketing programs. ▪ Onsite Management- Created marketing materials including script writing and producing simulated model presentations on brochures, advertising print designs, product websites, and press releases. Show less

Education

  • Leeds University Business School
    Master of Science in International Marketing and Management, International Marketing and Management
    2009 - 2010
  • University of Leeds
    Master's degree, International Marketing
    2009 - 2010

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