Experience

Palmetto Moon

• United States
• Retail
• 100 - 200 Employee

• EVP

  • Apr 2021 - Present

• Chief Brand Officer

  • Feb 2020 - Present

• Chief Marketing Officer

  • Jan 2019 - Feb 2020

• VP of Marketing

  • Jun 2018 - Jan 2019



Columbia Sportswear Company

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sr. Director, Global Brand Environments & Marketing Operations

  • Jul 2015 - Mar 2018



MSI Marketing Solutions + Design

• VP - Retail Strategy

  • Nov 2013 - Jul 2015

• VP - Retail Strategy

  • Nov 2013 - Jul 2015



Under Armour

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Retail Marketing Director

  • Aug 2010 - May 2013



MSI Marketing Solutions + Design

• Greater Chicago Area

• Consultant - Brand Management

  • Aug 2009 - Aug 2010

  Develop strategic marketing & retail plans for clients to increase their profitability & elevate their consumers' retail experience. Create seamless alignment between retail design and retail metric goals. Develop strategic marketing & retail plans for clients to increase their profitability & elevate their consumers' retail experience. Create seamless alignment between retail design and retail metric goals.



TaylorMade Golf Company

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Territory Sales Manager

  • Jun 2006 - Aug 2009

  Drive product sales through business planning with accounts encompassing apparel, footwear, eyewear, golf bag and accessory categories. Increase distribution in various channels from green grass, off-course, sporting goods and specialty. Drive product sales through business planning with accounts encompassing apparel, footwear, eyewear, golf bag and accessory categories. Increase distribution in various channels from green grass, off-course, sporting goods and specialty.



Nike

• United States
• Retail
• 700 & Above Employee

• Global Retail Development Director

  • Jul 1994 - Jun 2006

  Spanning 12 years of growth in developing retail merchandising and space through direct and wholesale channels. - Drive global presentation excellence via annual & seasonal strategic planning, trade events, space negotiation and visual in-store execution of permanent, managed and seasonal retail spaces. - Continually elevate assortment planning tools globally to create synergy between retail, product & sales teams. - Educate, influence, and provide merchandising & visual tools to global field organizations. - Direct visual marketing programs, creative processes and ultimately deliver and meet sales & profitability goals. Show less