Director of Project Management

• Jan 2021 - Present

Director of Project Management

• Dec 2018 - Jan 2021

PMO Manager

• Jul 2017 - Dec 2018

Project Manager

• Aug 2013 - Jul 2017

Media and Communications Assistant (contract)

• Mar 2012 - Feb 2013

Created the 2012 Report to the Community which communicated Sunshine’s achievements for the year to our stakeholders and general public. Was responsible for design, key messaging, printing and distribution through direct mail. Assembled the 2012 Dream Yearbook, which was a 24 page booklet that featured stories on Sunshine’s Individual Dreams and DreamLift programs, and commemorated Sunshine’s 25th Anniversary. Designed marketing material, such as rack cards, banner stands, display boards and stewardship pieces that heightened Sunshine’s brand. Provided design support for our partners and sponsors including materials such as posters, slideshows and calendars. Interviewed Sunshine kids, families and Alumni and wrote consistently strong dream stories that reflected Sunshine’s mission and the impact a dream can have on a child’s life. Coordinated media and wrote press releases for dream presentations, events, fundraising campaigns and Sunshine’s 25th Anniversary celebrations. Provided media support for three DreamLifts. Kept families and supporters informed throughout the day through Facebook, Twitter and website updates. Contacted, coordinated and invited media that accompanied Sunshine on the Halifax DreamLift. Provided messaging, materials and support to ensure media was able to cover the DreamLift to the best of their ability. Engaged and helped build Sunshine’s Facebook audience by posting uplifting dream stories, photos and videos that conveyed Sunshine’s mission. Maintained Sunshine’s website; was responsible for bi-monthly e-newsletters which consisted of writing and compiling material. Provided staff with editing, writing, design and technical support when requested.

Account Coordinator and Researcher

• Mar 2009 - Feb 2010

Made recommendations to improve and innovate the functionality of a website to enhance the customer's experience and increase sales. With a team approach, audited a client's communications program and provided recommendations to achieve optimal messaging for fundraising, recruitment, retention and community involvement. Created a visual and copy concept for an advertisement which resulted in a smart and visually pleasing ad with concise and impactful messaging. Developed expertise in new media marketing and provided consultation to numerous clients about the effective use of e-blasts and e-newsletters. Took the lead in sourcing and responding to Requests for Proposal including project life cycle and deliverables, which resulted in winning proposals. Researched and wrote a multi-level report that outlined best practices of fundraising and presented ideas for an upcoming fundraising campaign. Consulted with clients on the function of web-portals and made recommendations for the integration of a portal in order to remain competitive in the marketplace and improve customer's access to their services. Utilized excellent interviewing and writing skills for profiles that were featured on a website that highlighted and heightened the mission of the organization within the community. Worked on direct mailer piece that included coordination of material and a social media strategy which created awareness and community involvement. Coordinated a major campaign that featured print, billboard and radio spots, served as main contact for all media buying. Managed internal development and launch of website, which involved selecting and editing website content and coordinating the marketing material for coinciding program launch. Supervised projects internally, was responsible for prepping project lists for production meetings, making changes to production notes and coordinating production schedules with designers. Proofed out-going work.

Intern- Communications and Alumnae Relations Office

• Jan 2008 - Apr 2008

Created brochures for the Alumnae Council. Designed online survey that was distributed to all Brescia Alumnae. Developed a new template for alumnae e-newsletter that was user-friendly. Assisted with logistics at the Women Making Change Conference and interacted with guest speakers, attendees and volunteers. Wrote press release about faculty members being published, which was sent to local media. Created brochures for the Alumnae Council. Designed online survey that was distributed to all Brescia Alumnae. Developed a new template for alumnae e-newsletter that was user-friendly. Assisted with logistics at the Women Making Change Conference and interacted with guest speakers, attendees and volunteers. Wrote press release about faculty members being published, which was sent to local media.