Experience

Medicom Group

• United Arab Emirates
• Food and Beverage Services
• 1 - 100 Employee

• Senior Manager Trade Marketing & Evants

  • Sep 2022 - Present

• Trade Marketing Manager

  • Jun 2020 - Present



La Vie En Rose

• United States
• 1 - 100 Employee

• Marketing Strategy Manager

  • Nov 2017 - Jun 2020

  Responsible for the strategic planning and management of seasonal and corporate marketing initiatives. • Leads a team who act as a pivot point for all marketing strategy initiatives and communications. • Develops marketing plans and brand guidelines that ensure alignment throughout the various marketing cells and keeps brand messaging consistent and true to its DNA. • Responsible for developing in-store marketing initiatives and local activations as well as all store marketing communications. • Establishing and growing partnerships with various third parties. Show less



Services Optométriques Inc // Optometric Services Inc

• Creative Strategist

  • Jan 2015 - Oct 2017

  Responsible for the successful development and execution of marketing projects across English speaking Canada. Developed strategic marketing plans for members across Canada focused on leading them towards reaching their key business goals. Objectives included but were not limited to: brand awareness and positioning, customer acquisition and retention, as well as increasing transaction totals and frequency. Developed brand positioning strategies for key branding projects and executing these strategies to launch new more effective brands. Responsibilities included: researching marketplace opportunities, identifying target demographics, developing and pitching briefs as well as delivering the final branding package. Oversaw art direction on a number of special projects including events, Canada wide promotions, photoshoots and e-commerce sites. Show less



PANDORA A/S

• United States

• Marketing Manager

  • 2009 - 2012

  Responsible for the successful development and execution of the Canadian marketing plan. Worked with external agency research teams as well as the North American internal team to identify and act upon key strategies focused on developing brand awareness and increasing sales in the Canadian market. Increased brand penetration in strategic Canadian markets by developing local advertising initiatives and geo-specific marketing campaigns targeted at key local demographics. Actively reinforced all aspects of the brand by consistently communicating key messaging and ensuring application of branding guidelines throughout all promotional and branding projects and activities. Develop and modify budget plans to meet set objectives. Show less



Advoca Interactive

• Lead Graphic Designer

  • Sep 2005 - Sep 2009

  Lead designer responsible for websites, client branding, and print projects. Influenced clients branding/web objectives by researching and developing creative briefs focused on maximizing brand potential. Worked closely with Lead Programmer to ensure all web designs conformed to optimal usability, graphical user interface and browser compliances. Sourced and developed relationships with leading print industry players to ensure lower cost and higher quality for all print projects. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Set Stylist / Prop Creator / Videographer

  • May 2006 - Apr 2007

  Sourced or created custom scenes and props following the creative brief outlined by the client. Final products and scenes have been featured in international theater productions, boutiques, and national advertising campaigns. Short independent film produced in collaboration with local youth group and national sponsors. Creative lead for all on-set visual production strategy and execution, also responsible for acquisition of equipment and training of video crew. Sourced or created custom scenes and props following the creative brief outlined by the client. Final products and scenes have been featured in international theater productions, boutiques, and national advertising campaigns. Short independent film produced in collaboration with local youth group and national sponsors. Creative lead for all on-set visual production strategy and execution, also responsible for acquisition of equipment and training of video crew.