Amarjeet Roy

Regional Sales Manager-DGM at Crompton Greaves Consumer Electricals Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN
Languages
  • English -
  • Hindi -
  • Bengali -
  • Bhojpuri -

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Credentials

  • IAB Digital Marketing and Media Foundations Certification
    Google Digital Garage

Experience

    • Manufacturing
    • 700 & Above Employee
    • Regional Sales Manager-DGM
      • Jun 2022 - Present

    • Regional Sales Manager East
      • Mar 2021 - Jun 2022

      Regional Manager East-Responsible for Appliances,Consumer Electronics, Lighthing,Pumps ,Fans , Kitchen appliances

    • India
    • Newspaper Publishing
    • 700 & Above Employee
    • DGM Sales & Marketing
      • May 2019 - Mar 2021

      • Taking care of corporate Sales & Marketing .• Successfully developing and implementing effective sales strategies, directing large-scale marketing campaigns, and managing personnel, trusting client relationships to maximize company profits • Identifying new business opportunities, cultivating C-level relationships, and spearheading effective sales and market penetration •Driving Revenue and Incremental Market Share through creative & Customized brand solutions in sync with planned budgeted line leading to Critical deliverables like Sales Forecasting ,Top Line Projection and optimizing bottom line Show less

    • India
    • Telecommunications
    • 700 & Above Employee
    • Zonal Business Manager
      • Sep 2018 - May 2019

      • Responsible for ensuring adherence to organizational goals and requirements while facilitating streamlined logistical operations to peak performance levels. • Achieving a record of success in managing strategic business/operational planning and execution, overseeing fiscal and budget responsibilities, and maintaining accountability for up to multi-million INR. • Developing and implementing effective sales strategies, directing large-scale marketing campaigns, and managing personal, trusting client relationships to maximize company profits. • Directing new client acquisition, market research, competitive analysis, and increased brand recognition, and improved marketing by ATL/BTL strategies Show less

    • India
    • Telecommunications
    • 700 & Above Employee
    • Zonal Business Manager
      • Jan 2015 - Aug 2018

      Few achievements based on my skills sets:(Business Operation)• Handled the prepaid business of Ranchi and managed the team of ASMs/TSMs/TSEs/ Distributors/ DSE’S thereby achieved the revenue of multi-Cr INR• Actively served as Zonal Head / Profit Centre Operations / Strategy Planning for assigned Zone/Cluster or Territory to maximize profits in the business• Facilitated telecom solutions / value added services involving mapping of business requirements and in-depth evaluation of customer feedback to carry out modifications in product attributes (Team/ Stakeholder Management)• Maintained outstanding relationships with new and existing clients, as well as internal staff and C-level executives, to drive business development and sales growth• Delivered performance feedback and coaching leadership while coordinating and facilitating training and development needs to improve team member performances. Show less

    • Area Sales Manager
      • Jan 2012 - Dec 2014

      Business Development Implementing business development plans for achievement of organisational goal in terms of revenue and profitability targets.Facilitating Telecom Solutions / Value Added Services involving mapping of business requirements and in depth evaluation of customer feedback to carry out modifications in product attributes.Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning marketing strategies.Formulating long term / short term strategic plans to enhance operations, profitability & revenue; involved in spearheading turnaround initiatives. Overseeing the sales & marketing operations, thereby achieving increased sales growth.Utilizing client feedback, channel inputs for generating leads.Identifying streams for revenue growth & developing plans to build consumer preference.Monitoring competitor activities and devising effective counter measures.Channel / Distribution ManagementIdentifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share. Handling demand forecasting & managing inventory; ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers.Team ManagementLeading, recruiting, training & monitoring the performance of team members to ensure efficiency in sales and meeting of individual & group targets.Conducting meetings for setting up sales objectives and designing / streamlining processes to ensure smooth functioning of sales operations.; Looking after prepaid business of entire Samastipur Handling Team of 13 TSMs/TSEsHandling business of Rs.2.2 crore Show less

    • Area Sales Manager
      • Jan 2012 - Dec 2012

    • Australia
    • Telecommunications
    • 1 - 100 Employee
    • Sr.Manager Sales & Distribution,Prepaid,Retail & Device
      • Jun 2011 - Jan 2012

      I managed the team of 29 person including TSMs / Distributors/ DSE’S and handled the dual prepaid business (CDMA.GSM) for 6 districts thereby achieved the revenue increment of multi-Cr INR I managed the team of 29 person including TSMs / Distributors/ DSE’S and handled the dual prepaid business (CDMA.GSM) for 6 districts thereby achieved the revenue increment of multi-Cr INR

    • India
    • Telecommunications
    • 700 & Above Employee
    • Channel Sales Manager (Deputy Manager)
      • Jul 2009 - May 2011

      Accountabilities: Responsible for Launch of Dhanbad that included Dhanbad, Deoghar, Jamtara. Identifying and networking with financially strong and reliable channel partners, Retail Mapping of outlets as per town phasing. Appointment of Distributors Sales & Back-end Team. Outdoor and Indoor branding of the brand in co-ordination with circle Marcom team retail and distributor meet as engagement program. Network testing and planning for each district in co-ordination with circle network and technology team. Material distributor planning in the market during the launch as per outlet classification to ensure strategic distribution for maximum output. DSE and Distributor & Team Member training “Train the Trainer” “Pulse (Software)” “EVD and Activation Process.” “Documents compliances. Distributor Infrastructure planning, Installation and proper training of software at each distributor point. Responsible for Part of Zones P&L, with an objective to be EBITA positive within one year of the launch. Highlights: Got Promoted from frontline and given the man-management role from Apr-2011 Got Promoted in Just 15 Month from Asst. Manager to Deputy Manager. In Jharkhand, achieved Highest Individual performance rating (G6, HP) in Circle in the first year of Launch. Got Many R & R including CRISP awards from corporate? One of Best Launch of GSM service Industry has ever seen Show less

    • India
    • Telecommunications
    • 700 & Above Employee
    • Territory Sales Manager (Senior Executive)
      • Aug 2007 - Jun 2009

      Accountabilities: Handling the Prepaid Business of 3 crores & 2 Districts Deoghar Urban & Rural, Giridih Main Town. Managing team of 1 Rural Sales Officer, 42 DSE, 5 Urban Distributors and 1 Rural Super & 23 Rural Distributor for ensuring target achievement both in terms of gross additions / net additions and revenue. Implementing initiatives like road shows, trade/consumer promotions, channel meets, outdoor visibility, handset bundle offers, brand alliances, and churn control. Ensuring quality manpower adequacy, higher measure of customer satisfaction and continued business growth at company / distributor / franchisee levels. Highlights: Took Deoghar district from meagre 47 lakh to whopping 2.25 crore in just 18 months and CMS from 19% to 37%. Got promoted in 18 Months from Executive to Sr.Executive as the only 2 person got promoted in the financial year from zone. Won many R & R from circle for HBO penetration, Highest DPL & on other KPIs. Significantly managed the territory revenue of over Rs. 3 Crores and approximately 20% contribution to gross additions per month. Effectively acquired valuable telecom experience by handling such a big business, planning & executing in Two-Tier Distribution system as the same distribution module by roll-out. New products launched Developed around 40 towns, during my tenure, those launched post & prior to my association with the Bharti in terms of revenue generation and network utilization Show less

    • Manufacturing
    • 100 - 200 Employee
    • Sales Officer
      • Jul 2003 - Aug 2007

      Jamshedpur & chaibasa, Santhal Pargana & Dhanbad; Accountabilities:Managed 27 distributors including 1 super stockiest in the region assigned.Maintaining & Expanding retails base and distributor appointment. Maintaining sales control & Collections.Maintaining strong relationship with retail and wholesale to ensure seasonal sales gain & other advantage. Managed day to day sales activities like retailing, salesman performance review, beat performance, coverage, primary sales, data analysis etc.Managing team of team of 3 Outsourced people and 14 direct VSM i.e. 17 people.Appointing & handling Institutional buyer like TATA Welfare & others.Launching new products & Models.Managing Up-country distribution By 6 Van-operation. Highlights:Achieved National award from VP to be Best penetration in Tea Market segment in East Region from VPRemained No.1 in terms of performance of Battery Business for 3 consecutive years across Bihar, Jharkhand & Nepal.Promoted from Trainee Sales officer to Sales officer in 2004.Successful Launch of New product Like CFL & BULB, Home Light Lantern, Mosquito Coil & 2100 rechargeable series without any demand pull support from the company.Sales Made in 2006-07 still holds the record in Jamshedpur & Santhal Pargana.Education and training to sales team and channel.Ensuring incentives to channel and sales team by guiding them of sales activity, schemes and promotion, pricing of products.Competition tracking (New launch, new schemes, New pricing, New packaging etc.) Calculation of ROI for stockiest to ensure better return of his investment to motivate and maintain enthusiasm in the channel partner. Live Project on Distribution Module in Eveready Show less

    • Live Project
      • Apr 2003 - Jun 2003

      Doubling-Direct Reach/Double-Unit retailing in Up-countryCost-Benefit Analysis for Company &; /Feasibility Study.Highlights:Received 76% marks in the Project study in MBA which was highest derived by any student in our batch. Doubling direct reach achieved by keeping the Fixed cost intact and employing additional variable cost i.e. cost of Van running, Diesel and other expense same and planting additional Pilot VSM in the route the productive call, coverage of beat and productivity can be increased.Retail coverage and width increased by 30 % and resulting in 50% additional sale whereas limiting the additional cost to only 20%.Increased coverage and Beat compliance ensured better range selling hence resulting in better profitability & ROI to the Channel.The distribution Module has been part of the EVEREADY INDUSTRIES IND. Particularly where the upcountry Market is very remote and employing additional van for the area wouldn’t fetch the viability.Proved to be Major tool for the company for saving cost of distribution and a low cost mechanism to enhance the distribution system. Show less

Education

  • Indian Institute of Management Ahmedabad
    Senior Management Programme
    2017 - 2018
  • Indira Gandhi National Open University
    Post Graduate diploma in applied statistics
    2018 - 2019
  • L.N.Mishra Institute of Economic development and social Change
    Masters in Business Administration; B.GAYA
    2001 - 2003
  • Magadh University, Bodh Gaya
    Bachelor's degree
    1996 - 1996
  • BIEC
    Intermediate; XII
    1991 - 1993

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