Amara Abara
Founder & CRO Strategist at Conversion Central- Claim this Profile
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English Native or bilingual proficiency
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Chinese (Mandarin) Elementary proficiency
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Igbo Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Thomas Strand
I hired Amara to do a CRO & AOV audit and was extremely happy with the results. We saw our CR double and AOV increase by over 20% in the months following implementating his recommendations. Some specific details: - Demonstrated an exceptional understanding of full-funnel marketing in e-commerce and provided valuable strategic insights on problems beyond conversion optimisation. - Understood the challenges we were facing and clearly communicated the solutions required to overcome them. - Highly results-oriented professional who truly cares about delivering results for clients. - Would be a great asset to any high-growth e-commerce business looking to scale efficiently.
James Sherwood
Amara is a proactive, hard-working, highly skilled professional within the area of Data Science, Big Data and Analytics. He is a highly intelligent statistician and is solutions-oriented, frequently coming up with new and innovative approaches to Machine Learning problems. Amara has impressed every individual I have introduced him to from both a technical perspective and also with his softer skills. Amara as a senior team member has experience in leadership and mentoring, but is always looking to develop his skill set and learn new emerging technologies. Amara has a deep understanding in customer data and has experience using Hadoop to deliver powerful insights from unstructured data. He is a keen, sharp and very precise analytical consultant who can be relied on to always deliver irrespective of pressure. It is an absolute pleasure to represent Amara and I truly believe he will make a positive difference to the UK Utilities Industry.
Thomas Strand
I hired Amara to do a CRO & AOV audit and was extremely happy with the results. We saw our CR double and AOV increase by over 20% in the months following implementating his recommendations. Some specific details: - Demonstrated an exceptional understanding of full-funnel marketing in e-commerce and provided valuable strategic insights on problems beyond conversion optimisation. - Understood the challenges we were facing and clearly communicated the solutions required to overcome them. - Highly results-oriented professional who truly cares about delivering results for clients. - Would be a great asset to any high-growth e-commerce business looking to scale efficiently.
James Sherwood
Amara is a proactive, hard-working, highly skilled professional within the area of Data Science, Big Data and Analytics. He is a highly intelligent statistician and is solutions-oriented, frequently coming up with new and innovative approaches to Machine Learning problems. Amara has impressed every individual I have introduced him to from both a technical perspective and also with his softer skills. Amara as a senior team member has experience in leadership and mentoring, but is always looking to develop his skill set and learn new emerging technologies. Amara has a deep understanding in customer data and has experience using Hadoop to deliver powerful insights from unstructured data. He is a keen, sharp and very precise analytical consultant who can be relied on to always deliver irrespective of pressure. It is an absolute pleasure to represent Amara and I truly believe he will make a positive difference to the UK Utilities Industry.
Thomas Strand
I hired Amara to do a CRO & AOV audit and was extremely happy with the results. We saw our CR double and AOV increase by over 20% in the months following implementating his recommendations. Some specific details: - Demonstrated an exceptional understanding of full-funnel marketing in e-commerce and provided valuable strategic insights on problems beyond conversion optimisation. - Understood the challenges we were facing and clearly communicated the solutions required to overcome them. - Highly results-oriented professional who truly cares about delivering results for clients. - Would be a great asset to any high-growth e-commerce business looking to scale efficiently.
James Sherwood
Amara is a proactive, hard-working, highly skilled professional within the area of Data Science, Big Data and Analytics. He is a highly intelligent statistician and is solutions-oriented, frequently coming up with new and innovative approaches to Machine Learning problems. Amara has impressed every individual I have introduced him to from both a technical perspective and also with his softer skills. Amara as a senior team member has experience in leadership and mentoring, but is always looking to develop his skill set and learn new emerging technologies. Amara has a deep understanding in customer data and has experience using Hadoop to deliver powerful insights from unstructured data. He is a keen, sharp and very precise analytical consultant who can be relied on to always deliver irrespective of pressure. It is an absolute pleasure to represent Amara and I truly believe he will make a positive difference to the UK Utilities Industry.
Thomas Strand
I hired Amara to do a CRO & AOV audit and was extremely happy with the results. We saw our CR double and AOV increase by over 20% in the months following implementating his recommendations. Some specific details: - Demonstrated an exceptional understanding of full-funnel marketing in e-commerce and provided valuable strategic insights on problems beyond conversion optimisation. - Understood the challenges we were facing and clearly communicated the solutions required to overcome them. - Highly results-oriented professional who truly cares about delivering results for clients. - Would be a great asset to any high-growth e-commerce business looking to scale efficiently.
James Sherwood
Amara is a proactive, hard-working, highly skilled professional within the area of Data Science, Big Data and Analytics. He is a highly intelligent statistician and is solutions-oriented, frequently coming up with new and innovative approaches to Machine Learning problems. Amara has impressed every individual I have introduced him to from both a technical perspective and also with his softer skills. Amara as a senior team member has experience in leadership and mentoring, but is always looking to develop his skill set and learn new emerging technologies. Amara has a deep understanding in customer data and has experience using Hadoop to deliver powerful insights from unstructured data. He is a keen, sharp and very precise analytical consultant who can be relied on to always deliver irrespective of pressure. It is an absolute pleasure to represent Amara and I truly believe he will make a positive difference to the UK Utilities Industry.
Credentials
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A/B testing mastery
CXLAug, 2022- Nov, 2024 -
Applied neuromarketing
CXLAug, 2022- Nov, 2024 -
Landing page optimization
CXLApr, 2022- Nov, 2024 -
Heuristic analysis frameworks for conversion optimization audits
CXLFeb, 2022- Nov, 2024 -
Data Science Specialization
The Johns Hopkins UniversityDec, 2015- Nov, 2024 -
General Mandarin
easyou
Experience
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Conversion Central
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Founder & CRO Strategist
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Jan 2019 - Present
Conversion Central helps Shopify Plus brands find and fix traffic leaks costing over $100k in lost monthly revenue.We transform websites into conversion engines firing on all cylinders by supercharging conversion rate and AOV to increase marketing ROI. Conversion Central helps Shopify Plus brands find and fix traffic leaks costing over $100k in lost monthly revenue.We transform websites into conversion engines firing on all cylinders by supercharging conversion rate and AOV to increase marketing ROI.
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Bendora Media
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United Kingdom
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Book and Periodical Publishing
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Founder
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Oct 2016 - Jan 2019
Bendora Media is a creative, data-driven marketing agency with a focus on launching fiction novels into the Top-50 on Amazon. Bendora Media is a creative, data-driven marketing agency with a focus on launching fiction novels into the Top-50 on Amazon.
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RWE
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Germany
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Utilities
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700 & Above Employee
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Data Scientist
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Jan 2015 - Oct 2016
Managed the development of analytics products for the Customer Journey Insights team. The interactive dashboards created as part of this project provided a better understanding of end-to-end customer journeys as well as the capabilities to identify trends in key customer interactions.Developed process optimisation models for Fuel Gas Desulphurisation units, which will lead to significant savings in operational costs. Modelled the Plant Steam/Water Cycle process using machine-learning techniques. This enables operators to accurately predict how much power will be generated based on ambient temperature and other related variables. Created web-based interfaces to allow site engineers to interact with complex models with the objective of making informed data-driven decisions.
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Consultant
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Sep 2013 - Jan 2015
Oct 2014 – Jan 2015 | RBS | Big Data AnalyticsDelivered a strategic big data analytics solution which provides data discovery capabilities with Hadoop as the key enabler. This solution will speed up the provisioning and modelling of customer transactions data into the Enterprise Data Warehouse, significantly reduce costs due to no-regrets file storage and generate powerful insights from unstructured data.Aug 2014 – Sep 2014 | Multi-Client | Postal Analytics CampaignConducted engagement workshops with globally located postal clients in an effort to demonstrate Accenture’s key analytics offerings which are geared towards enabling clients realise the following value drivers: Income Growth, Operational Efficiency, Risk Management and Social Impact & Sustainability.Jan 2014 – Aug 2014 | Société Générale | Strategic Post Trade ProcessingManaged the creation and transition of securities deliverables required for offshore development as part of a multi-million dollar effort to build a complex utility platform for processing trades.
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Analyst
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May 2011 - Dec 2013
Mar 2012 – Dec 2013 | Shell | Analytics Solution ImplementationDelivered a range of wet stock analytics solutions to ~3,500 retail sites globally as part of Shell’s overall strategy to mitigate and reduce wet stock losses resulting from leakages and theft. This project was backed by a business case of ~ $300 million in annual savings based on avoided cleanup and litigation costs.Jan 2012 – Mar 2012 | Business Development | 3PL Cost ModellingSupported the development of a logistics road transport cost model used internally by Accenture’s senior management to facilitate negotiations with 3rd party logistics companies.May 2011 – Dec 2011 | EDF | SAP/CRM IT TransformationDelivered an SAP/CRM system required to ensure client compliance with imposed government regulations on the UK utilities industry. The delivery of this system also enabled EDF drive customer engagement and satisfaction.
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National Grid
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United Kingdom
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Utilities
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700 & Above Employee
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Analyst - Industrial Placement
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Aug 2005 - Aug 2006
Worked within Engineering Services to ensure compliance with quality assurance standards required for all UK gas and electric substations. Worked within Engineering Services to ensure compliance with quality assurance standards required for all UK gas and electric substations.
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Education
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University of Nottingham
Bsc(Hons), Mathematics and Economics -
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Skegness Grammar
Maths, Further Maths and Physics
Community
