Email Marketing Specialist

• Aug 2023 - Present

- Planning and Implementing automated Email communication flow to increase engagement and conversion at different stages in the consumer journey. - Develop and execute email marketing strategies to increase engagement, conversion, and revenue. - Create and design email campaigns, including templates, content, and graphics. - Segment and target email lists to maximize campaign effectiveness. - Test and optimize email campaigns for deliverability and performance. - Analyze and report on campaign metrics, such as open and click-through rates. - Stay up-to-date on industry best practices and new technologies to improve email marketing efforts. - Collaborate with other departments, such as Data Analytics, PPC, and Learner engagement, to ensure campaigns align with overall business objectives. - Defining clear KPIs for evaluating the performance of strategies implemented Monitor, report, and analyze performance to improve conversion rates,increase ROI, prevent contact fatigue, and optimize the content strategy and journey. Show less

Assistant Manager

• May 2023 - Aug 2023

Senior Digital Marketing Executive

• Jan 2021 - Apr 2023

Digital Marketing Executive

• Oct 2019 - Jan 2021

Intern

• Sep 2019 - Oct 2019