Experience

Bright Diva Pte Ltd

• Singapore
• Manufacturing
• 1 - 100 Employee

• CEO, Managing Director

  • Oct 2017 - Present

  As a leader of the company, I'm responsible to develop the business by setting up objectives, developing robust strategy, pioneering JV's/Acquisitions, new business developments, driving the growth in key global markets and ensuring the financial objectives are delivered. Lead and Spearhead the key business divisions encompassing strategy, commercial, marketing, people & culture, finance, operations and governance. Bright Diva Pte Ltd is an entrepreneurial company engaged in the development of FMCG and F&B business in Asia. With a focus on personal care, cosmetics, food and dairy products we provide a robust market insight and experience to grow existing and new businesses. We are ‘One-stop’ sales, marketing and distribution partners for FMCG & F&B brands and companies in driving their Asian footprint and building them into category leaders. As a robust and swift route to market entry platform in materializing the regional opportunities we specialize in Importing, Distributing, Selling & Marketing leading FMCG & F&B brands across all key markets in Asia. Bright Diva Pte Ltd has direct access to more than 10 countries in Asia and UK with offices or associated sister companies in Singapore, Malaysia, Veitnam, Philippines, Thailand, Hong Kong China, Korea, UAE and United Kingdom Our mantra is to build end to end support function in our services to make the brands as category leaders. We have integrated our distribution pillar with robust strategy development, brand marketing and NPD/innovation. For further info on the company please visit: www.brightdiva.sg or www.asiapacint.com Show less



Devondale Murray Goulburn

• Australia
• Dairy Product Manufacturing
• 200 - 300 Employee

• Director/Head - Consumer Business, Asia

  • Jul 2012 - Sep 2017

  Murray Goulburn (MG) is Australia's No 1 dairy food company and one of world's largest suppliers of dairy ingredients. As a director at Murray Goulburn SEA Pte. Ltd and the Head of consumer business, I oversee the Asian business function for dairy foods.▪Developed the strategic plan to build Murray Goulburn’s footprint in International consumer and foodservice business▪Spearheaded the set-up of Murray Goulburn’s dairy food international business and successfully implemented route to market strategy in China, South East Asia, Middle East and Pacific▪Built Organization and developed the functional capability for the regional business▪P&L responsibility and track record of starting-up and developing the dairy business▪ Proven experience in emerging markets, multichannel product distribution, supply chain and marketing involving both start-up and growth businesses▪ Results oriented and decisive leader with demonstrated success in new market identification and strategic positioning for multi-million dollar FMCG business▪ Orchestrated the set-up of regional business in Asia and effectively developed compliances, policies, people and processes▪ Demonstrated experience in change management▪ Seasoned mentor and a leader whose successes and achievements are based on passion for growth and delivering aggressive corporate objectives Show less

• Head Of International Business

  • Dec 2009 - Jun 2012

  Setting up and developing the international Consumer and Foodservice dairy business footprint for Murray Goulburn.▪ Developing strategic plan for driving growth▪ Introducing existing and new products across multiple markets from inception to launch▪ Setting up goals and objectives for the business and leading cross functional teams to achieve business targets▪ Negotiating trading contracts with branded and private label customers



Combe Incorporated

• United States
• Consumer Goods
• 200 - 300 Employee

• Regional Manager - Sales & Marketing

  • Oct 2006 - Nov 2009

  Combe Asia Pacific is the subsidiary of Combe Incorporated USA offering leading personal care products across multiple categories. Setting up and developing the business in Asia, Middle East and North Africa (MENA) for the branded personal care and OTC categories ▪ Driving the retail personal care brand in the region with an objective of owning space among the top three brands in selected category ▪ Overseeing the sales, marketing and distributor management function of the business ▪ Identifying New Product Development opportunities and working with insights and innovations team to deliver new projects Show less