Experience

Data Drive Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of New Business Development

  • Mar 2022 - Present

• Director of New Business Development at Data Drive Marketing

  • Mar 2022 - Mar 2022



Time Warner Cable Media

• Advertising Services
• 400 - 500 Employee

• Director of Automotive Sales

  • Nov 2009 - Mar 2022

  -Perform daily/weekly sales reporting to ensure quarterly budgets are met-Manage and lead the Tier 2-3 Automotive Auto sales efforts for TWCM across 17 DMA's.-Working with dealers, dealer associations, and their partner agencies to provide profit enhancing broadcast and digital marketing tactics to sell more automobiles. -Provide training and expertise for Account Executives and Regional Managers as to automotive industry structure/profit centers/dealership culture.-Our overall goal is to not only provide Tier 3 Automotive clients with media support, delivery and management, but to report against and deliver specific performance metrics

• Local Sales Manager

  • Jan 2007 - Nov 2009

  -Manage and direct the advertising sales efforts and activities of 7 Account Executives-Manage the local market territory to proactively identify and address key accounts and growth opportunitiesWork with Account Executives to develop and increase advertising revenue-Evaluate effectiveness of sales strategies and implement changes as needed-Work with GM to maximize pricing, sponsorships, promotions and inventory utilization-Conduct presentations to advertising agencies and potential clients regarding advertising opportunities-Provide training, development and coaching to Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools and cultivation of key accounts

• Automotive Sales Manager

  • Nov 2005 - Nov 2007

  -Responsible for strategic planning, preparation, execution and ultimate achievement of core, digital and production revenue for Tier III Automotive-Work with individual market leaders to establish market wide goals, objectives and KPIs-Monitor progress towards goals and objectives-Review market ad spending reports to help prioritize accounts and strategies-Coach, train and develop Account Executives and Auto Specialists-Participate in monthly sales calls to maximize advertising revenue and market share-Update monthly tracking and pacing reports

• Senior Account Executive

  • Jul 1995 - Nov 2005

  -Service and develop existing accounts - specializing in automotive-Find, develop and service new business - specializing in automotive-Achieve monthly and quarterly sales goals for TV and online budgets-Develop and present comprehensive advertising solutions-Mentor and assist new Account Executives on sales calls