Experience

Community Credit Union
• Canada
• Banking
• Managing Director of Operations

  • Nov 2023 - 2 months

Rappi
• Technology, Information and Media
• 700 & Above Employee
• Chief Operating Officer RappiPay

  • Jan 2020 - Dec 2023


IMMI FS

• United States
• Financial Services
• 1 - 100 Employee

• President & Managing Director (Project Delivery, Customer Life-Cycle, P&L Manager)

  • May 2015 - Jan 2020

  Greater Boston Area Managing Director managing P&L, Investor Relations, Business Development & Project Delivery. • Manages global teams & 20+ members with multiple deliveries of B2C & B2B. • 5K organic users in 48 hours launching white label customer engagement platform as SaaS model. • Built Products focused in financial enablement for Medium Businesses (e.g. e-wallet, savings, payments) • Hired & developed global sales, software development & operations team. • Selected to DCU Fintech Innovation… Show more Managing Director managing P&L, Investor Relations, Business Development & Project Delivery. • Manages global teams & 20+ members with multiple deliveries of B2C & B2B. • 5K organic users in 48 hours launching white label customer engagement platform as SaaS model. • Built Products focused in financial enablement for Medium Businesses (e.g. e-wallet, savings, payments) • Hired & developed global sales, software development & operations team. • Selected to DCU Fintech Innovation Center. Show less



Santander Bank, N.A.

• United States
• Banking
• 700 & Above Employee

• Director of Consumer Segments, SVP

  • Jun 2010 - May 2015

  Greater Boston Area Consumer Segments Director, Sr. VP, managing campaigns, customer lifecycle strategy & programs including onboarding, retention & P&L. • Designed segments-based customer-centric products, value propositions & customer journeys delivering 20% unit sales increase. • Launched Products (e.g. checking accounts, savings) with hundreds of thousands in unit sales • Managed Campaigns and Customer Lifecycle Strategy & Programs (e.g. acquisition, onboarding, cross-selling, utilization… Show more Consumer Segments Director, Sr. VP, managing campaigns, customer lifecycle strategy & programs including onboarding, retention & P&L. • Designed segments-based customer-centric products, value propositions & customer journeys delivering 20% unit sales increase. • Launched Products (e.g. checking accounts, savings) with hundreds of thousands in unit sales • Managed Campaigns and Customer Lifecycle Strategy & Programs (e.g. acquisition, onboarding, cross-selling, utilization, retention) • Implemented coverage & service model strategies for 700+ branches & 2MM customers. • Navigated Regulatory Changes (Reg E, Durbin), mitigated via Products, Operations, Processes, Risk Models • Developed MIS and BI analytical infrastructure to support Portfolio Management and Segments Model • Sourced, hired & developed team & integrated as part of matrix structure & Europe-based global division.

• Risks Coordinator, Credit Cards Unit

  • Nov 2007 - Jun 2010

  São Paulo Area, Brazil • Coordinated $5 million data warehouse project, enhancing productivity of 40+ team members • Managed team in analysis on sales, collections frauds, and other risks issues, increasing team output by 40% • Controlled $3 million operational budget, recurrently saving 10% of annual targets • Delivered valuation of credit portfolios of $200MM+ recurrently selling up to 90% of write-offs.

• Small Business Consultant

  • Jun 2009 - Aug 2009

  Greater Boston Area Coordinating Structure Reorganization and Developing new finance model for SME (Small and Medium Enterprises) Segment, aiming forecast results & goal settings • Established a new Organizational Structure • Developed new Customer Segments • Designed new Distribution Strategy • Developed new Finance Model for SME Segment, with forecasting and goal settings capabilities

• Project Manager, Credit Cards Unit

  • Nov 2005 - Nov 2007

  São Paulo Area, Brazil Managing Projects concentrated in products & marketing initiatives while company doubled market share. • Created project control tool for entire unit, ensured better budget, deadline tracking & reporting. • Organized sales force & supported personnel training of new products & features for Consumer & B2B. • Designed and Developed new sales enablement tool, increasing acquisition of credit card product by 20,000 units



everis

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Consultant

  • Apr 2004 - Sep 2005

  São Paulo Area, Brazil Led teams in design and development of processes, tools, and softwares Managed middle management client relationships Responsible for new technologies knowledge distribution through research and training