Experience

Augustinus Bader
• United Kingdom
• Cosmetics
• 100 - 200 Employee
• Global NPD & Product Marketing

  • Jan 2020 - Present


CRÉAMANDE BEAUTY

• Founder

  • Apr 2017 - Present

  Nearly 20 years of experience in beauty industry ranging from small to midsize companies holding executive positions on projects in the luxury arena. Focus on product development for skincare, color cosmetics and fragrance incl. home to create and implement short and long term strategies to accelerate business, brand equity and customer acquisition. Area of expertise include marketing from concept to counter including: • Ideation and product development with in-house or 3rd party labs • Innovation • Positioning • Pricing • Packaging • Product/portfolio mix • Product testing and claims • Margin and profitability • Sales analysis • Merchandising • Marketing stories for new product launch • Marketing copy for packaging and web product pages • Competitive environment • Operational areas including infrastructure and supply chain Show less



SpaceNK

• United States
• Retail

• VP of Global Marketing & Product Development EVE LOM

  • Mar 2013 - Mar 2017

  Eve Lom - Skincare & Complexion Product Development- • Develop new products and collections – work through all aspects of new product research and development, including SKU creation, package design, formula identification and development, concept development and competitive analysis. • Ensure all products delivered at target cost of goods and quality standards. • Create and manage the product development request forms and manage process from concept to execution. • Generate timelines and project manage all PD ensuring delivery of products and tasks on time and on spec. • Collaborate with all internal and external partners with clear communication and transparency. • Source and work with third party labs/fillers, working closely with labs to create, deliver and maintain a globally compliant and safe product. • Work with worldwide vendors to source packaging and componentry Competitive Analysis and R&D- • Analyze consumer, competitive, product, retailer, market data, trend data and identify key insights and opportunities. Translate research into product opportunities for future brand plans. • Work with R & D labs to have several new projects in development Attend trade shows and exhibitions; meet with labs and raw material suppliers to gather new ingredients and ingredient stories to incorporate into new projects to ensure operational excellence. Visual Merchandising & Creative- • Source design agencies and prepare creative briefs • Contribute to digital content creation and sales materials • Oversee creative development of retailer POS materials and beauty catalogues • Generate innovative new ideas in terms of products, sampling and collateral. Education & Training Support- • Manage cross-functional activities required to launch and support product initiatives on an ongoing basis • Collaborate on Global Training for brand • Generate innovative new ideas in terms of products, sampling and collateral. Show less



Chantecaille Beauté

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• VP Product Development & Product Marketing

  • Jun 2007 - Jan 2013

  • Supervise all launches from development to purchasing & production• Monitor inventory & forecast reorders for Skincare, Perfume and Makeup lines• Conduct market analysis & research to develop new products with Product Development Team• Create costs, approve budgets & forecast launches with Sales Director• Source all packaging for launches and update existing packaging when needed• Monitor packaging Quality Control

• Product Development Manager

  • May 2006 - Jun 2007

  • Develop all new Skincare, Fragrance and Makeup formulas and colors with the CEO and R&Dand Design Departments• Monitor Quality Control• Manage purchasing budget, purchasing and logistics• Develop and purchase promotional gifts with Sales Promotion Department



What's Hap

• France
• Performing Arts

• Marketing Manager

  • Jan 2004 - Aug 2005

  • Assist PR Director • Coordinate, writing and publishing monthly Press Releases • Organize events with artists and sponsors • Manage sales team • Assist PR Director • Coordinate, writing and publishing monthly Press Releases • Organize events with artists and sponsors • Manage sales team