Amanda Ross
Marketing Content Manager at Grokker- Claim this Profile
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Topline Score
Bio
Corey Grice
Amanda is a talented professional communicator who is easy to work with and would be a wonderful addition to any team in need of clear, concise messaging fast. Her flexibility as a writer and ability to quickly pivot between a variety of competing priorities is an essential skillset not every communicator possesses. And, more than just her ability to deliver clean, clear copy, Amanda is also excellent at the necessary process elements of documenting next steps, coordinating with peers in design and web, and generally attending to and following through on the various details required to publish high-quality modern corporate content. During our time together, she assumed management of aspects of our corporate blog and expanded her exposure to creating infographics and video scripts. Amanda is very dependable, the kind of professional you can always count on to deliver, and collaborating together as her manager was always a pleasure. Any company seeking consistent, clear communications would benefit from her skills.
Andrew Bartholomew
Amanda was a great teammate and an impressive content generator. She brings a journalistic sensibility to her work, leveraging interviews, research and existing materials to shape strong narratives. Amanda was equally comfortable working on small, quick hitter content pieces with quick turnarounds as she was working on longer form pieces like white papers and guides. With Amanda, you could always count on strong first drafts that reflected high quality writing and didn't require extensive editing or course corrections; and there was never a lot of pushback on suggestions or edits. Beyond just work, I always enjoyed my interactions with Amanda. She's immensely positive, interesting, and engaging.
Corey Grice
Amanda is a talented professional communicator who is easy to work with and would be a wonderful addition to any team in need of clear, concise messaging fast. Her flexibility as a writer and ability to quickly pivot between a variety of competing priorities is an essential skillset not every communicator possesses. And, more than just her ability to deliver clean, clear copy, Amanda is also excellent at the necessary process elements of documenting next steps, coordinating with peers in design and web, and generally attending to and following through on the various details required to publish high-quality modern corporate content. During our time together, she assumed management of aspects of our corporate blog and expanded her exposure to creating infographics and video scripts. Amanda is very dependable, the kind of professional you can always count on to deliver, and collaborating together as her manager was always a pleasure. Any company seeking consistent, clear communications would benefit from her skills.
Andrew Bartholomew
Amanda was a great teammate and an impressive content generator. She brings a journalistic sensibility to her work, leveraging interviews, research and existing materials to shape strong narratives. Amanda was equally comfortable working on small, quick hitter content pieces with quick turnarounds as she was working on longer form pieces like white papers and guides. With Amanda, you could always count on strong first drafts that reflected high quality writing and didn't require extensive editing or course corrections; and there was never a lot of pushback on suggestions or edits. Beyond just work, I always enjoyed my interactions with Amanda. She's immensely positive, interesting, and engaging.
Corey Grice
Amanda is a talented professional communicator who is easy to work with and would be a wonderful addition to any team in need of clear, concise messaging fast. Her flexibility as a writer and ability to quickly pivot between a variety of competing priorities is an essential skillset not every communicator possesses. And, more than just her ability to deliver clean, clear copy, Amanda is also excellent at the necessary process elements of documenting next steps, coordinating with peers in design and web, and generally attending to and following through on the various details required to publish high-quality modern corporate content. During our time together, she assumed management of aspects of our corporate blog and expanded her exposure to creating infographics and video scripts. Amanda is very dependable, the kind of professional you can always count on to deliver, and collaborating together as her manager was always a pleasure. Any company seeking consistent, clear communications would benefit from her skills.
Andrew Bartholomew
Amanda was a great teammate and an impressive content generator. She brings a journalistic sensibility to her work, leveraging interviews, research and existing materials to shape strong narratives. Amanda was equally comfortable working on small, quick hitter content pieces with quick turnarounds as she was working on longer form pieces like white papers and guides. With Amanda, you could always count on strong first drafts that reflected high quality writing and didn't require extensive editing or course corrections; and there was never a lot of pushback on suggestions or edits. Beyond just work, I always enjoyed my interactions with Amanda. She's immensely positive, interesting, and engaging.
Corey Grice
Amanda is a talented professional communicator who is easy to work with and would be a wonderful addition to any team in need of clear, concise messaging fast. Her flexibility as a writer and ability to quickly pivot between a variety of competing priorities is an essential skillset not every communicator possesses. And, more than just her ability to deliver clean, clear copy, Amanda is also excellent at the necessary process elements of documenting next steps, coordinating with peers in design and web, and generally attending to and following through on the various details required to publish high-quality modern corporate content. During our time together, she assumed management of aspects of our corporate blog and expanded her exposure to creating infographics and video scripts. Amanda is very dependable, the kind of professional you can always count on to deliver, and collaborating together as her manager was always a pleasure. Any company seeking consistent, clear communications would benefit from her skills.
Andrew Bartholomew
Amanda was a great teammate and an impressive content generator. She brings a journalistic sensibility to her work, leveraging interviews, research and existing materials to shape strong narratives. Amanda was equally comfortable working on small, quick hitter content pieces with quick turnarounds as she was working on longer form pieces like white papers and guides. With Amanda, you could always count on strong first drafts that reflected high quality writing and didn't require extensive editing or course corrections; and there was never a lot of pushback on suggestions or edits. Beyond just work, I always enjoyed my interactions with Amanda. She's immensely positive, interesting, and engaging.
Experience
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Grokker
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Content Manager
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Aug 2023 - Present
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Digimarc
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United States
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Software Development
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100 - 200 Employee
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Content Writer
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Feb 2022 - Feb 2023
Wrote lead generation and demand generation content such as white papers, blogs, and website content. Used SEO to optimize website content. Spearheaded large marketing campaigns to bring in new leads. Wrote lead generation and demand generation content such as white papers, blogs, and website content. Used SEO to optimize website content. Spearheaded large marketing campaigns to bring in new leads.
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Twitter
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United States
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Software Development
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700 & Above Employee
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Marketing Strategist
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Mar 2021 - Sep 2021
Wrote sales enablement materials such as Keynote presentations, one-sheeters, and case studies. Designed materials using Keynote and Canva. Edited and refreshed previous presentations and one-sheeters with new data, Tweets, and compelling copy. Wrote sales enablement materials such as Keynote presentations, one-sheeters, and case studies. Designed materials using Keynote and Canva. Edited and refreshed previous presentations and one-sheeters with new data, Tweets, and compelling copy.
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DLH Corporation
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United States
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Technology, Information and Internet
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300 - 400 Employee
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Communications Specialist
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May 2020 - Mar 2021
Led content and SEO strategy to update the website for the National Prevention Information Network (NPIN). Worked with web developers to make site updates and generate web reporting. Updated content, meta descriptions, page titles, and more. Reviewed web reports and use results to develop a strategy on a go-forward basis. Managed the NPIN social media channels and content calendar. Created weekly posts and use Hootsuite to schedule them. Reviewed social media metrics throughout the month and make strategic decisions on social posts, engagement techniques, and more. Show less
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LeaseQuery
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United States
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Software Development
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200 - 300 Employee
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Content Writer
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May 2019 - Mar 2020
Developed a content strategy using content segmentation to reach LeaseQuery's target audiences. Planned all content on a quarterly basis, including blogs, emails, videos, and website content updates. Wrote all planned marketing content and reported on its efficacy. Managed the company's social channels including the weekly planning of social content and daily follower engagement. Managed the creation of marketing videos from topic conception to scriptwriting to day-of direction and post-production edits. Show less
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Darwill
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United States
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Advertising Services
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100 - 200 Employee
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Marketing Specialist
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Aug 2017 - Apr 2019
Managed marketing calendar. Planned all content monthly, including emails, blogs, website page updates, print content, and social media posts. Wrote all planned digital content using SEO techniques. Wrote print content including brochures and tri-folds. Managed the company's social media channels including the development of social posts and follower engagement. Generated monthly social reports and developed the following month's social strategy based upon the reporting. Managed a team of freelancers to develop website pages for Darwill's website services. Managed the website projects from client sign-on to content creation to web page development. Proposed quarterly marketing initiatives such as Facebook Live events, videos, and webinars. Show less
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BookLogix
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Project Manager
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Apr 2017 - Aug 2017
Managed book publishing process from client consultation to publication. Developed project timelines and monitored project deliverables and deadlines. Improved QA process, reducing the number of errors by 10% Managed book publishing process from client consultation to publication. Developed project timelines and monitored project deliverables and deadlines. Improved QA process, reducing the number of errors by 10%
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Georgia Chamber of Commerce
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United States
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Non-profit Organizations
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1 - 100 Employee
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Account Executive
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Nov 2016 - Mar 2017
Managed marketing initiatives for the Investor Relations team. Wrote all marketing content including weekly emails and website page updates. Managed a team of freelancers and reported on project status in weekly team meetings. Proposed new marketing initiatives to increase Investor engagement and retention. Assisted Communications Manager with social content creation, posting, and follower engagement. Assisted the External Affairs team with Chamber event promotion, management, and on-site logistics. Show less
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YP, The Real Yellow Pages®
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United States
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Advertising Services
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700 & Above Employee
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SEO Content Specialist
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Sep 2014 - Sep 2016
Create landing pages for advertisers nationwide using a content management system. Craft applicable and engaging content for landing pages, which will help drive leads and garner conversions. Utilize basic HTML and Photoshop to help streamline landing pages. Use knowledge of SEM and SEO to make sure the content and meta data will help with ad positioning on Google and Bing. Use Salesforce for workflow information and client management. Create landing pages for advertisers nationwide using a content management system. Craft applicable and engaging content for landing pages, which will help drive leads and garner conversions. Utilize basic HTML and Photoshop to help streamline landing pages. Use knowledge of SEM and SEO to make sure the content and meta data will help with ad positioning on Google and Bing. Use Salesforce for workflow information and client management.
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The Fresno Bee
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Newspaper Publishing
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100 - 200 Employee
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Account Coordinator
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Feb 2013 - Jul 2014
Developed fun, engaging content for Deal Saver advertising and promotions. Created emails designed to advertiser Deal Saver deals to subscribers. Managed dealsaver.com's social media presence on Facebook and Twitter. Developed promotions and incentives to grow Deal Saver audience. Managed Deal Saver customer service and customer communication. Created print ads and online ads for advertisers across the Central Valley. Provided support to Digital Account Executives with client communication, billing, and overall ad development. Show less
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Digital Attic
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Copywriter
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Dec 2011 - Jan 2013
Managed content calendar for company marketing initiatives as well as client-based content projects. Developed content for Digital Attic's website, social media channels, emails, print marketing, and videos. Created content for clients including websites, social media posts, print marketing, and video scripts. Updated Digital Attic's website and social media presence to develop a sleeker, streamlined feel. Assisted the Project Manager in delegating tasks to other members of the team. Assisted Vice President with client communication, scheduling, and account management. Show less
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Education
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2007 - 2011
California State University, Fresno
Bachelor of Arts - BA, Mass Communication and Journalism-Digital Media
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