Experience

Presbyterian Church in Morristown

• United States
• Religious Institutions
• 1 - 100 Employee

• Communications Manager

  • Jul 2022 - Present

  Morristown, New Jersey, United States



New York Life Investments

• United States
• Financial Services
• 300 - 400 Employee

• Digital Marketing Director

  • Jun 2014 - Apr 2022

  Jersey City, NJ • Develop team’s ongoing marketing strategy in conjunction with the CMO, based on business goals and evolving market needs, to build brand awareness, drive customer acquisition and retention, and increase revenue. • Conceptualized and launched thought leadership platform and process, delivering opportune market insights to financial advisors. • Lead The Women’s Initiative, helping women to navigate the workplace, including bringing in key speakers & focusing on employee career development… Show more • Develop team’s ongoing marketing strategy in conjunction with the CMO, based on business goals and evolving market needs, to build brand awareness, drive customer acquisition and retention, and increase revenue. • Conceptualized and launched thought leadership platform and process, delivering opportune market insights to financial advisors. • Lead The Women’s Initiative, helping women to navigate the workplace, including bringing in key speakers & focusing on employee career development opportunities. • Grow presence in Google Search, using both paid (SEM) and organic (SEO) content to drive rapid growth, creating demand generation, and improved brand visibility. • Onboarded project management systems and collaborated with teams to ensure adoption & timely execution. • Worked on the launch of New York Life Investment’s brand, created microsite (Eloqua) to propel new practice management program to advisors; launched new website (Adobe AEM) as part of a cross-functional team. • Create integrated campaigns based on customer signals and segmentation to increase engagement, leveraging data analytics to identify new opportunities and build effective customer journeys. Show less



Testo USA

• United States
• Machinery Manufacturing

• Marketing Communications Specialist

  • Jun 2013 - Jun 2014

  Sparta, NJ • Grew contact database 250% in first 6 months. • Executed launch of new automated marketing communication program to deliver effective campaigns and enhance customer experience through tailored approach and content. • Launched brand loyalty program to increase customer connections and provide more exclusive access to high producing customers. • Created timely content for monthly e-newsletter. • Led marketing communications for product launches & on-going campaigns. • Responsible… Show more • Grew contact database 250% in first 6 months. • Executed launch of new automated marketing communication program to deliver effective campaigns and enhance customer experience through tailored approach and content. • Launched brand loyalty program to increase customer connections and provide more exclusive access to high producing customers. • Created timely content for monthly e-newsletter. • Led marketing communications for product launches & on-going campaigns. • Responsible for annual marketing plan and budget. Show less



NRT

• Saudi Arabia
• Software Development

• eMarketing Specialist

  • Aug 2008 - May 2013

  New Jersey • Determined online marketing strategies to drive revenue and optimize lead generation. Designed and executed web pages, emails, and instructional forms. • Partnered with internal IT for development and execution of digital marketing. programs. • Collaborated with cross functional teams within house of brands.