Brand Strategist

• Jun 2021 - Present

Branding and Marketing Logo design and style guide creation for all Ark brands. Conceptualize marketing strategies targeted specifically to the tone and message of the brand. Data analysis Convert sales data generated by the operations team into actionable business strategies, supported by marketing campaigns. Taking results from marketing campaign to better understand the needs to consumers, thereby creating new angles for enhancing overall brand image and generate sales revenue. Managerial Coordinate with marketing executives to ensure that project and campaign timelines are met. Ensure consistency in brand on online platforms and physical experience. Creatives Design physical and online collaterals across all outlet. Create and maintain landing page and website via wordpress. Show less

Head Of Marketing

• Apr 2021 - Present

Marketing and Branding StrategyCreated brand direction which became the base of all marketing campaigns, strategies and creatives.Align in-store customer experience with online presence.Event planning to foster deeper connection within the community.CreativesContent and creatives creator for 2 years. Design posters, social media collaterals, and large physical collaterals.Shoot and edit videos as part of content creation.Data analysisExport, extract and clean sales and visit data to understand consumer behaviour.Translate data findings into actionable strategies in pricing, promotion and campaign direction.Tracks and adjusts Google and Facebook ads effectiveness and budgets.Analyse campaign’s effectiveness with trackable results.Managerial Manage a team of marketing executives in the planning and execution of campaigns and events.Takes part in brainstorming and decision making in business strategies.Key player in the execution of new arms of business (e.g retail, b2b).A mentor and advisor to newly hired/promoted head of departments.OperationsPlayed key role in creating the foundation of our customer service SOP. SOP was further refined, changing with time in accordance to the climate of the market after the recruitment of an operations lead.Primary person in charge of setting up customer relationship management platform, Mindbody, and go-to person for technical support.Basic counter duties such as greeting customers, answering enquiries in various gym products and opening/closing of gym.Occasionally involved in the maintenance and setting up of new structures in the gym. Show less

Marketing and Branding Executive

• Dec 2018 - Apr 2022

Marketing Executive

• Dec 2017 - Oct 2018

Marketing Content strategist for social media platforms Design all online and offline marketing collaterals In-charge of all online communications Work with external partners for collaborations to boost footfall. Marketing Content strategist for social media platforms Design all online and offline marketing collaterals In-charge of all online communications Work with external partners for collaborations to boost footfall.

Research Analyst

• Jul 2017 - Oct 2017

· Designed and digitise quantitative survey · Analyse data and generate report with solutions to client’s problem statement · Recruitment duties for focus group studies · Transcribing duties · Designed and digitise quantitative survey · Analyse data and generate report with solutions to client’s problem statement · Recruitment duties for focus group studies · Transcribing duties

Digital Marketing Intern

• Jun 2015 - Aug 2015

Craft and post social media updates Draft and send press releases Content creation for blog Monitor and analyse web analytic. Craft and post social media updates Draft and send press releases Content creation for blog Monitor and analyse web analytic.

Intern

• Jun 2015 - Aug 2015

Craft and post social media updates Draft and send press releases Content creation for blog Monitor and analyse web analytic. Craft and post social media updates Draft and send press releases Content creation for blog Monitor and analyse web analytic.

Data Research Editor

• Jun 2012 - Jun 2013

Collect social media data (URLs) in a company's system. Data collected are analysed by an algorithm created by the IT department. Edit error data collected by grabber in software. Collect social media data (URLs) in a company's system. Data collected are analysed by an algorithm created by the IT department. Edit error data collected by grabber in software.

Intern

• Nov 2011 - Feb 2012