Amanda Penney-Campbell
Freelance Producer at Alto New York- Claim this Profile
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Topline Score
Bio
Mary Herouvis
I had the pleasure of working with Amanda as the Director of Marketing at Catherine Angiel and her abilities never ceased to amaze me. I was Amanda's direct Store Manager which allowed me to work closely and fully understand her capabilities. Amanda's unique sense for style and fashion enables her to market the brand by always staying on top of and going beyond the trends. She is incredibly talented with visually conceptualizing different advertising methods. She even presented and carried out all tasks for a new website design from start to finish. She is truly hard working and dedicated. In addition, she is able to work effectively with other co-workers, making her a great addition to the team. Her positive attitude and charisma makes it easy to get along with. I have enjoyed watching the way she has grown and excelled at Catherine Angiel. It was a delight working with Amanda, and I would welcome the opportunity to work with again in the future.
Jacqueline Levenberg
I had the privilege of working with Amanda at Catherine Angiel. She was very professional and extremely organized. She has a superb work ethic. Despite an almost impossible workload, she still managed to have a great sense of humor to brighten my day. It was truly a pleasure working with Amanda, and I highly recommend her.
Mary Herouvis
I had the pleasure of working with Amanda as the Director of Marketing at Catherine Angiel and her abilities never ceased to amaze me. I was Amanda's direct Store Manager which allowed me to work closely and fully understand her capabilities. Amanda's unique sense for style and fashion enables her to market the brand by always staying on top of and going beyond the trends. She is incredibly talented with visually conceptualizing different advertising methods. She even presented and carried out all tasks for a new website design from start to finish. She is truly hard working and dedicated. In addition, she is able to work effectively with other co-workers, making her a great addition to the team. Her positive attitude and charisma makes it easy to get along with. I have enjoyed watching the way she has grown and excelled at Catherine Angiel. It was a delight working with Amanda, and I would welcome the opportunity to work with again in the future.
Jacqueline Levenberg
I had the privilege of working with Amanda at Catherine Angiel. She was very professional and extremely organized. She has a superb work ethic. Despite an almost impossible workload, she still managed to have a great sense of humor to brighten my day. It was truly a pleasure working with Amanda, and I highly recommend her.
Mary Herouvis
I had the pleasure of working with Amanda as the Director of Marketing at Catherine Angiel and her abilities never ceased to amaze me. I was Amanda's direct Store Manager which allowed me to work closely and fully understand her capabilities. Amanda's unique sense for style and fashion enables her to market the brand by always staying on top of and going beyond the trends. She is incredibly talented with visually conceptualizing different advertising methods. She even presented and carried out all tasks for a new website design from start to finish. She is truly hard working and dedicated. In addition, she is able to work effectively with other co-workers, making her a great addition to the team. Her positive attitude and charisma makes it easy to get along with. I have enjoyed watching the way she has grown and excelled at Catherine Angiel. It was a delight working with Amanda, and I would welcome the opportunity to work with again in the future.
Jacqueline Levenberg
I had the privilege of working with Amanda at Catherine Angiel. She was very professional and extremely organized. She has a superb work ethic. Despite an almost impossible workload, she still managed to have a great sense of humor to brighten my day. It was truly a pleasure working with Amanda, and I highly recommend her.
Mary Herouvis
I had the pleasure of working with Amanda as the Director of Marketing at Catherine Angiel and her abilities never ceased to amaze me. I was Amanda's direct Store Manager which allowed me to work closely and fully understand her capabilities. Amanda's unique sense for style and fashion enables her to market the brand by always staying on top of and going beyond the trends. She is incredibly talented with visually conceptualizing different advertising methods. She even presented and carried out all tasks for a new website design from start to finish. She is truly hard working and dedicated. In addition, she is able to work effectively with other co-workers, making her a great addition to the team. Her positive attitude and charisma makes it easy to get along with. I have enjoyed watching the way she has grown and excelled at Catherine Angiel. It was a delight working with Amanda, and I would welcome the opportunity to work with again in the future.
Jacqueline Levenberg
I had the privilege of working with Amanda at Catherine Angiel. She was very professional and extremely organized. She has a superb work ethic. Despite an almost impossible workload, she still managed to have a great sense of humor to brighten my day. It was truly a pleasure working with Amanda, and I highly recommend her.
Experience
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Alto New York
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Producer
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Aug 2023 - Present
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Freelance
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New York City Metropolitan Area
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Freelance Producer / Event Coordinator
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2017 - Present
*Updated Slate, SEO, updated schedules, assisted with pitch decks. *Increased clientele and website traffic. *Secured brand collaboration and runway show. *Assisted with production strategy and final design and copy. *Implemented strategic rebranding and multiple press /celebrity placements. *Updated Slate, SEO, updated schedules, assisted with pitch decks. *Increased clientele and website traffic. *Secured brand collaboration and runway show. *Assisted with production strategy and final design and copy. *Implemented strategic rebranding and multiple press /celebrity placements.
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Slight Jewelry
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Retail Apparel and Fashion
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Marketing and PR Director
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Jan 2013 - Jan 2021
*Press event productions. *Managed media requests. *Desk sides at Vogue, Cosmo, InStyle, Glamour, Marie Claire, Lucky, Teen Vogue, and W Mag. *Editorial and Celebrity placement including Emma Watson, Anne Hathaway, Bebe Rexha, Abbie Cornish, W Magazine, and InStyle Magazine. *Press event productions. *Managed media requests. *Desk sides at Vogue, Cosmo, InStyle, Glamour, Marie Claire, Lucky, Teen Vogue, and W Mag. *Editorial and Celebrity placement including Emma Watson, Anne Hathaway, Bebe Rexha, Abbie Cornish, W Magazine, and InStyle Magazine.
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Amanda Campbell for Vivaan
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Greater New York City Area
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Director of Creative Services and PR
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Dec 2017 - Nov 2019
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ROOF Studio
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United States
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Animation and Post-production
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1 - 100 Employee
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Junior Producer
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Apr 2015 - Aug 2017
*Junior Producer for multiple projects for clients: HONDA, American Express, Ben & Jerry's, Nation Geographic, and Canna. *Managed client and agency presentations. *Junior Producer for multiple projects for clients: HONDA, American Express, Ben & Jerry's, Nation Geographic, and Canna. *Managed client and agency presentations.
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The Residency
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Hollywood, CA
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Featured Designer- Slight Jewelry
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Apr 2015 - Apr 2017
Chosen by Celebrity Stylist Bea Akerlund to be one of only 3 Fine Jewelry Designers selected and featured at The Residency. Chosen by Celebrity Stylist Bea Akerlund to be one of only 3 Fine Jewelry Designers selected and featured at The Residency.
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OMEN Showroom
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Greater New York City Area
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Director of Sales and Marketing
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Jun 2015 - Dec 2015
*Responsible for developing and executing Sales and Marketing campaigns. *Accounts acquisition and website support. *Responsible for developing and executing Sales and Marketing campaigns. *Accounts acquisition and website support.
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Jim Villa Showroom
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Greater New York City Area
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Press and Marketing Director
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Aug 2014 - May 2015
*Developed social media and marketing collateral strategy. *Press placements including Harpers Bazaar and People Magazine. *Developed social media and marketing collateral strategy. *Press placements including Harpers Bazaar and People Magazine.
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Catherine Angiel
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Director of Marketing and PR
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Apr 2012 - Jun 2013
*Responsible for all aspects of Marketing, Admin., and Brand Management including Social Media. Stylist contact for Editorial and Celebrities. *Initiated brand restructuring and directed brand standardization across communication materials, print publications, website, and marketing collateral for fine jewelry designer *Redesigned website, coordinated with developer and user experience designer to build e-commerce platform, and implemented search engine optimization through inventory management, URL redirects, meta tags, Google Adwords, Google Analytics, and other website updates *Developed and executed social media strategy, cultivated relationships with editors and celebrity stylists to increase editorial credits, harmonized collections through merchandising, and assisted in other marketing and promotional efforts *Prepared line sheets and media kits for wholesale clients and assisted with in-store retail sales *Planned, art-directed, and styled editorial and product photo shoots Show less
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Education
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1998 - 2002
University of Arizona
Bachelor's degree, Marketing and Media Arts -
Fashion Institute of Technology
Design Entrepreneurs NYC
Community
