Amanda Sexton
Founder at FocusWorks Marketing- Claim this Profile
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Bio
Cathy Kane
Amanda has been instrumental not only in the growth of the Legal Vendors Network but also in marketing the group online and through various legal associations. She has helped to create the LVN's web presence and has worked on CLEs to expose the group's expertise and experience. In addition, as the marketing officer of the Legal Vendors Network, she brings lots of new ideas to the group about utilizing social media and analytics. Amanda is an asset to the group and to me, as President. She engages the group and brings many value-adds which are important to the Legal Vendors Network continuing success!
Greg Sutphin
Amanda is great at strategy and coordinating marketing initiatives to promote her businesses. She has been an integral part in DGR (a process server company) and On The Lookout Investigations winning "best of" in their respective categories in The New Jersey Law Journal. Amanda is also great to work with.
Cathy Kane
Amanda has been instrumental not only in the growth of the Legal Vendors Network but also in marketing the group online and through various legal associations. She has helped to create the LVN's web presence and has worked on CLEs to expose the group's expertise and experience. In addition, as the marketing officer of the Legal Vendors Network, she brings lots of new ideas to the group about utilizing social media and analytics. Amanda is an asset to the group and to me, as President. She engages the group and brings many value-adds which are important to the Legal Vendors Network continuing success!
Greg Sutphin
Amanda is great at strategy and coordinating marketing initiatives to promote her businesses. She has been an integral part in DGR (a process server company) and On The Lookout Investigations winning "best of" in their respective categories in The New Jersey Law Journal. Amanda is also great to work with.
Cathy Kane
Amanda has been instrumental not only in the growth of the Legal Vendors Network but also in marketing the group online and through various legal associations. She has helped to create the LVN's web presence and has worked on CLEs to expose the group's expertise and experience. In addition, as the marketing officer of the Legal Vendors Network, she brings lots of new ideas to the group about utilizing social media and analytics. Amanda is an asset to the group and to me, as President. She engages the group and brings many value-adds which are important to the Legal Vendors Network continuing success!
Greg Sutphin
Amanda is great at strategy and coordinating marketing initiatives to promote her businesses. She has been an integral part in DGR (a process server company) and On The Lookout Investigations winning "best of" in their respective categories in The New Jersey Law Journal. Amanda is also great to work with.
Cathy Kane
Amanda has been instrumental not only in the growth of the Legal Vendors Network but also in marketing the group online and through various legal associations. She has helped to create the LVN's web presence and has worked on CLEs to expose the group's expertise and experience. In addition, as the marketing officer of the Legal Vendors Network, she brings lots of new ideas to the group about utilizing social media and analytics. Amanda is an asset to the group and to me, as President. She engages the group and brings many value-adds which are important to the Legal Vendors Network continuing success!
Greg Sutphin
Amanda is great at strategy and coordinating marketing initiatives to promote her businesses. She has been an integral part in DGR (a process server company) and On The Lookout Investigations winning "best of" in their respective categories in The New Jersey Law Journal. Amanda is also great to work with.
Experience
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FocusWorks Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Founder
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Jan 2018 - Present
Here at FocusWorks, we work with professional service firms to help them stand out among the crowd while staying true to their brand identity and values. Unlike the big agencies, being boutique means everything about our process is personalized, giving you a unique marketing strategy that fits your needs, goals and clients. Our full service offerings include: Copywriting and Content Development Email Marketing Social Media Digital Ads Web Design Here at FocusWorks, we work with professional service firms to help them stand out among the crowd while staying true to their brand identity and values. Unlike the big agencies, being boutique means everything about our process is personalized, giving you a unique marketing strategy that fits your needs, goals and clients. Our full service offerings include: Copywriting and Content Development Email Marketing Social Media Digital Ads Web Design
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DGR Legal
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United States
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Legal Services
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1 - 100 Employee
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Director of Marketing & Corporate Development
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Sep 2015 - Jan 2018
Designed and implemented processes to enhance sales productivity, through pipelines, CRM tools, automation and targeted segments and education, supporting goal of increasing inbound leadsCreated brand awareness through extensive marketing and overhauling branding to create a consistent image across all platforms, including digitalDetermine and execute appropriate PR opportunities including news coverage, speaking engagements, presentations and promotional articlesCoordinate all email campaigns, SEO, website development and design, social media and blogsPositioned company as thought leader and information resource for the industry through educational and news blogs, email campaigns and speaking engagementsDevelop relationships with existing client base at all levels of the hierarchy while maintaining key account relationshipsEvaluate partnerships and sponsorships for effective opportunitiesEvaluate and determine new markets for expansion, including new product categoriesResponsible for originating new business via cross-selling, networking and tradeshows Show less
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Marketing Director
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Jun 2010 - Sep 2015
-Created and implemented SEO initiative increasing organic search traffic by over 600%, a 400% increase in keywords in the Top 10 SERPs, and 250% increase in inbound links-Developed email marketing plan with segmentation targeting which resulted in a 1,300 increase in email list size with open rates for monthly newsletter averaging around 28% and overall opens averaging 19%-Coordinate all public relations including writing and distribution of press releases, blog content creation and social media marketing-Design all marketing materials including direct mail and advertisements utilizing Adobe Suite-Oversaw launch of DGR’s sister company, On The Lookout Investigations, LLC, handling all marketing, client development and partnership opportunities Show less
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COMPEST SOLUTIONS INC
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Dec 2007 - Apr 2009
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The College of New Jersey
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Higher Education
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700 & Above Employee
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Marketing Assistant
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Sep 2006 - Dec 2007
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Education
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2005 - 2009
The College of New Jersey
BS, Marketing
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