Amanda Purvis
Team Lead, Sales Operations at The Scientist- Claim this Profile
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Bio
Sarah Reinke
Amanda puts her clients first. She has great values, and she is a pleasure to work with.
Sarah Reinke
Amanda puts her clients first. She has great values, and she is a pleasure to work with.
Sarah Reinke
Amanda puts her clients first. She has great values, and she is a pleasure to work with.
Sarah Reinke
Amanda puts her clients first. She has great values, and she is a pleasure to work with.
Credentials
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Social Media for Government
LinkedInAug, 2020- Sep, 2024 -
Public Relations Foundations
LinkedInJul, 2020- Sep, 2024 -
Public Relations Foundations: Media Training
LinkedInJul, 2020- Sep, 2024
Experience
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The Scientist
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Canada
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Book and Periodical Publishing
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1 - 100 Employee
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Team Lead, Sales Operations
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Nov 2020 - Present
• Manage digital marketing campaigns for Life Science industry professionals, including multiple Fortune 500 companies, communicating directly with clients & agencies, executing communications across various channels (web, email, print, and social media) while optimizing the sales operation structure for The Scientist• Oversees public-facing email scheduling and deployments, ensuring marketing best practices are adhered to and all communications delivered are GDPR/CASL compliant • Provides strategic recommendations to Director of Sales for client-based communications as well as implements changes to public-facing communications, considering all associated opportunities and risks • Professionally represent the company in virtual conference calls and client meetings, offering positive and informative client experiences above the industry standard, extending retention strategies when necessary• Liaised with the editorial team to design a weekly research topic newsletter showcasing curated content and deploying to a strategically targeted audience, yielding an average open rate of 43% • Revamped an audience survey campaign to measure print ROI by optimizing flow, decreasing completion time resulting in increased engagement and qualified leads by 300% high-quality on-brand
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Business Development Coordinator
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Mar 2019 - Nov 2020
• Supported sales initiatives by providing sales data, account analysis, external metrics reports, and recording marketing stats internally for use in data analysis • Strategically targeted email marketing audience, using key data points and historical findings to analyze user-behaviour data; achieved record-breaking engagement increase of 16% in two calendar months • Collaborated directly with department heads and multiple teams to revamp the multi-platform Media Kit • Extensive Hubspot experience, utilizing the platform for Client Relations Management (CRM), lead nurturing, audience management, email design and deployment¬¬, metrics reporting, and behavior-data analysis
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Graphic Designer, Communications Specialist
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2014 - 2019
• Launched a successful graphic design business creating digital products for +10K clients on an e-commerce platform that earned and maintained a five-star rating • Utilized content marketing strategies and strategic SEO to develop brand awareness and engage authentically with the audience on social media, increasing organic traffic, and revenue growth • Measured social trends and audience behaviour in target markets by researching and analyzing collected data to make informed, revenue-generating business decisions resulting in increased engagement and sales • Promptly responded to leads, requests, and inquiries, as well as extended courtesy follow-up communications and with clients, which resulted in 1,600 reviews praising accuracy, communication, and customer service • Efficiently balanced brand identity management, accounting, graphic design, client communication, and social media marketing by utilizing G Suites, HootSuite and CRM, to effectively organize client communication, complete tasks efficiently, and increase brand awareness and sales revenue
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Sun Media
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Vietnam
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Education Management
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Multimedia Sales and Marketing Coordinator
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2008 - 2012
• Managed public-facing marketing campaigns for 300+ commercial clients and Relators®, collaborating closely with multiple departments to develop a weekly print newspaper • Solely developed and published a weekly real state tabloid Free Press Homes, curating content, selling and creating print advertisements, compiling the flat plan, and working with clients to proof on stringent deadlines • Developed innovative campaigns to market to active and prospective clients, strategically attracting and engaging the audience to generate new leads and increase conversion; often exceeded sales goals and targets • Utilized CRM software to document prospects, interactions, and proposals to effectively manage client accounts which resulted in building a solid client rapport and significant sales growth • Achieved 90% client retention when a corporate change upset clients; took the initiative and designed a modern layout based on client feedback to resolve expressed concerns
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Royal LePage
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Canada
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Real Estate
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700 & Above Employee
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Administrative Support Specialist
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2007 - 2008
• Performed administrative tasks and clerical duties at the local head office, serving 70+ agents • Displayed professionalism as the first point of contact in-office and by telephone • Assisted Realtors® to perform effectively with prompt message correspondence, document and research assistance and keeping front office organized and tidy • Implemented a streamlined process for collecting and organizing weekly print advertisements to minimize confusion and decrease workload for Realtors® • Negotiated with Marketing Representative to rebuild the office advertisement; took initiate to design a visually appealing layout that maximized property listing advertising space without increasing costs for the office! • Updated company website, displays and MS Access database with new listings, amendments and sold properties • Key-holder; responsible for large sum in-bank deposits
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Education
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2004 - 2005
Georgian College
Art and Design Fundamentals -
1999 - 2004
St. Theresa's High School
Ontario Secondary School Diploma
Community
