Experience

BMW Group Asia

• Singapore
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Corporate Affairs, Senior Executive

  • Apr 2021 - Present

• Corporate Affairs Executive

  • Dec 2018 - Apr 2021

  Media relations, PR strategy (internal/external), and product communications on a regional level for the BMW and MINI brands.



Volkswagen Group Singapore

• Singapore
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Public Relations Executive

  • Mar 2018 - Nov 2018

  Public relations meets digital marketing meets social media management. I take care of both principal and dealership communications for the Volkswagen brand in Singapore.• Developed and executed the PR strategy for the Volkswagen brand (in-house), including executing product launches, writing press material, managing a press car fleet, etc.• Maintained the social media channels for the Volkswagen brand (in-house) including customer communication• Managed search advertising strategies and worked with media agency for an always-on search strategy, including maintenance of search engine optimisation activities and website content management

• Public Relations Executive

  • Feb 2016 - Mar 2018

  • Executed external and internal communication strategies• Managed media relations with automotive media, national dailies, and lifestyle media• Managed press car fleet and executed events including media launches and driveaways• Managed content on brand website and social media pages, including execution of media buying strategies• Managed search advertising strategies and worked with media agency for an always-on search strategy

• Digital Marketing Executive

  • Dec 2014 - Feb 2016

  After interning for 5 months in digital marketing and social media communications, I converted into a full-time staff. My job responsibilities were as follows:• Planned and executed media buying strategies for display media and search advertising• Managed content on brand website and social media pages