GAICD Amanda McKernan

Consulting CEO & Marketing leader at ALUCA - Australasian Life Underwriting and Claims Association
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU

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5.0

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Rose Clements

I have thoroughly enjoyed the positive energy and can-do attitude that Amanda brought to her role as Director at CEO Forum Group. Amanda was extremely professional at all times and also built relationships with depth and meaning in her role. She has a warmth and genuineness that is hard to beat and would pro-actively go out of her way to support and serve for the benefit of others.

Alex Pusenjak

It’s rare to find someone who comes into an organization and understands the culture so quickly. Amanda joined us at the Communications Lead in November 2014 and understood the challenges and opportunities to grow straight away. I had the pleasure of working closely with Amanda on numerous projects ranging from the UNSW Careers Expo, CeBIT Conference, RoZetta Technology brand and website launch through to the Award Nominations for the HRD Awards. Amanda was also a member of our Senior Leadership team and provided invaluable input for this team. You can’t put a price on Amanda’s amazing energy, spirit and wisdom. I can highly recommend Amanda for any future Marketing/Comms Lead role. She is simply awesome!

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Credentials

  • Certificate IV in training & assessment
    -

Experience

  • ALUCA - Australasian Life Underwriting and Claims Association
    • Australia
    • Insurance
    • 1 - 100 Employee
    • Consulting CEO & Marketing leader
      • Jul 2016 - Present

  • McKernan Consulting & Associates
    • Principal and Founder
      • Sep 2003 - Present

      I founded McKernan Consulting to provide strategic marketing and communications advice to a range of businesses in addition to developing and delivering educational courses. Clients have included AGSM, ALUCA, Avant, CEO Forum, Charter Hall, FINSIA, FKP, Jane Goodall Institute, Kaplan, Kids of McArthur Health Foundation, North Sydney Council, RSM Bird Cameron, Optus Business, Tourism NSW, UTS, Vero and Virgin Money. I founded McKernan Consulting to provide strategic marketing and communications advice to a range of businesses in addition to developing and delivering educational courses. Clients have included AGSM, ALUCA, Avant, CEO Forum, Charter Hall, FINSIA, FKP, Jane Goodall Institute, Kaplan, Kids of McArthur Health Foundation, North Sydney Council, RSM Bird Cameron, Optus Business, Tourism NSW, UTS, Vero and Virgin Money.

  • UNSW
    • Australia
    • Higher Education
    • 700 & Above Employee
    • Adjunct lecturer MBT & MBA
      • 2005 - 2019

      MBA/MBT @ AGSM: Strategic Management of Business & Technology and Principles of Marketing, Exec education courses on creativity & innovation MBA/MBT @ AGSM: Strategic Management of Business & Technology and Principles of Marketing, Exec education courses on creativity & innovation

  • Food Agility
    • Australia
    • Research Services
    • 1 - 100 Employee
    • Strategic Marketing Consulting
      • Feb 2016 - Jul 2016

  • RoZetta Technology
    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing and Communications
      • Nov 2014 - Jul 2015

  • CEB, now Gartner
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Director
      • Jun 2007 - Jun 2014

      Start-up role with the International CEO Forum Group since bought by CEB than Gartner. Set up, ran and grew the HRD Forum group with full P & L responsibility and mapping the Marketing Director Forum - included all of the marketing, sales, content, membership, sponsorship, events, database management, research and business development. It included developing and running peer group briefings, research, forums and networking services. Start-up role with the International CEO Forum Group since bought by CEB than Gartner. Set up, ran and grew the HRD Forum group with full P & L responsibility and mapping the Marketing Director Forum - included all of the marketing, sales, content, membership, sponsorship, events, database management, research and business development. It included developing and running peer group briefings, research, forums and networking services.

  • IAG
    • Australia
    • Insurance
    • 700 & Above Employee
    • General Manager Marketing & Customer Strategies
      • Mar 2001 - Sep 2003

      Start up role after demutualisation. Increased sales and profitability through deep customer insights, better segmentation and crm platform. Set up department, managed agency relations, drove sales, crm & analytics project, developed new brand name and identity and worked with multiple stakeholders including the Board. Start up role after demutualisation. Increased sales and profitability through deep customer insights, better segmentation and crm platform. Set up department, managed agency relations, drove sales, crm & analytics project, developed new brand name and identity and worked with multiple stakeholders including the Board.

  • Bankers Trust (now Deutsche Bank)
    • Banking
    • Vice President - Marketing Communications
      • Oct 1997 - Feb 2001

      Responsible for $21m advertising budget, led agency relationships, brand strategy, channels and marketing. Led the change piece with M & A work with Deutsche and then Principal Group creating refreshed brand to BT Financial Group. Responsible for $21m advertising budget, led agency relationships, brand strategy, channels and marketing. Led the change piece with M & A work with Deutsche and then Principal Group creating refreshed brand to BT Financial Group.

  • Optus Vision Pay TV(no longer exists)
    • Head of Marketing Communications
      • 1994 - Oct 1997

      Start up role with Optus Vision ( Pay TV - rolling out the cable to deliver telephony, internet and Pay TV)- jointly owned by Optus Communications, Continental Cablevision, PBL and Seven Network. Start up role with Optus Vision ( Pay TV - rolling out the cable to deliver telephony, internet and Pay TV)- jointly owned by Optus Communications, Continental Cablevision, PBL and Seven Network.

  • Australian Trade and Investment Commission (Austrade)
    • Australia
    • International Trade and Development
    • 700 & Above Employee
    • National Marketing Manager
      • 1992 - 1995

      Start up role when changed to statutory authority. Developed new products - launched Videoconferencing and Export StartUp winning $12 million grant & inaugral National Trade & Investment Outlook conference Start up role when changed to statutory authority. Developed new products - launched Videoconferencing and Export StartUp winning $12 million grant & inaugral National Trade & Investment Outlook conference

Education

  • UNSW
    Master of Commerce, Marketing
    -
  • The University of Manchester
    BSc. Hons, Psychology
    -

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