Revenue Operations Lead

• Jan 2022 - Present

Revenue Operations Manager

• Jun 2021 - Jan 2022

Marketing Automation Specialist

• Jun 2020 - Apr 2021

Advised multiple clients in the agriculture industry on marketing automation and HubSpot best practices and processes. Created, tested and reviewed emails, workflows, forms and landing pages. Provided reports and analysis on the performance of marketing campaigns and assets.Developed and documented processes, provided quick reference tools and training and oversaw platform performance.- Led customer journey workshops and other UX research efforts regarding sales cycle, materials and processes.- Created and maintained campaign flows to effectively move prospects through the buyer’s journey.- Monitored the effectiveness of SEO efforts and optimized keyword usage. - Maintained data integrity, CAN-SPAM and GDPR compliance.

Digital Marketing Consultant

• Jul 2017 - Jun 2020

Served as the company's sole Pardot administrator and oversaw the creation and performance of marketing automation architecture, campaigns, engagement programs, emails and other capabilities. Served as a digital marketing expert to internal stakeholders and provided ongoing analysis of digital efforts. - Managed the send of 15+ emails each month and 100+ ongoing automation rules and engagement programs.- Increased average email CTOR for each target audience by 0.65% - 6.93% from 2017 to 2018.- Maintained clean data and implemented best practices for list hygiene and CAN-SPAM compliance.- Conducted A/B testing on email campaigns, social media advertisements and website elements to maximize results.- Managed Engage and assisted with Salesforce administration.

Sr. Digital Media Specialist

• Oct 2016 - Jun 2017

• Created engagement programs, emails, blogs, articles and more to meet lead generation goals.• Executed and measured performance of Pardot engagement programs and managed data integration with Salesforce.• Managed content, responses and advertising campaigns for all company social media platforms and Google Adwords.Increased social following by more than 13 percent in 2016 and engagement by more than 25 percent.• Developed editorial calendar and lead monthly editorial meetings to plan content and share best practices.• Edited and developed web content based on updates, SEO trends and UX best practices. Increased total websitesessions and users by more than 31 percent in 2016. Lead website redesign in 2017.• Researched and analyzed competitor data and industry trends for senior leadership.

Digital Media Specialist

• Dec 2014 - Oct 2016

Craft and optimize Facebook, LinkedIn, Twitter and Google Adwords advertisements for employee recruitment. Edit and develop web content for updates and search engine optimization. Manage content, responses and campaigns for all company social media platforms: Facebook, Twitter, LinkedIn and the blog. Collaborate on sales presentations, proposals and RFI's. Contribute articles to company blog, employee newsletter and Red magazine.

Communication Specialist

• Jun 2013 - Nov 2014

Implemented social media strategies, launched new platforms and increased overall reach and engagement. Designed logos and layout for promotional and informational materials.Researched and updated data for agency reports. Wrote and edited articles, blog entries and press releases regarding financial aid, postsecondary success and career planning. Served as program coordinator for Iowa College Application Campaign and College Decision Day. Acted as agency’s liaison with the printing company and other vendors. Represented the agency at career development conferences, college fairs and other college access events.

Public Relations Intern

• Nov 2012 - Jun 2013

Updated and maintained social media accounts.Researched and wrote technology-related blogs. Assisted in event execution and documentation. Updated and maintained social media accounts.Researched and wrote technology-related blogs. Assisted in event execution and documentation.

Marketing/Advertising Co-Coordinator

• Nov 2012 - Feb 2013

Developed publicity materials, social media content, and on-campus displays.Organized and participated in promotional classroom visits.Assisted in ensuring exceptional customer service to recruiters. Developed publicity materials, social media content, and on-campus displays.Organized and participated in promotional classroom visits.Assisted in ensuring exceptional customer service to recruiters.