Senior Account Strategist/ Demand Generation Program Manager

• Mar 2022 - Present

Digital Marketing Specialist

• Sep 2012 - Feb 2022

Manage all aspects of our digital marketing efforts to ensure we are strategically growing and improving our online presence through: Social Media channels, online reputation, consistent customer experience, developing new programs, and lead generation. • Manage company website including: SEO, content management, and special projects to continually improve the site and its user experience • Maintain online reputation through timely response and follow-up to reviews. Develop new program for consistently requesting reviews • Oversee Digital Marketing plan and budget to ensure we are hitting our goals staying on budget. • Manage editorial calendars and day-to-day execution of content on Hayden Homes' social media accounts. Ensure communications timelines, deliverables, and processes are executed according to company's overall digital strategy. • Curate content ideas for social media and website based on industry trends, key initiatives, events, PR, and marketing campaigns • Develop and roll out new programs including: process for capturing video testimonials and consistently distributing them across multiple platforms; and homeowner maintenance resource center to provide meaningful content for homeowners to help care for their home• Analyze data from various tools like Google Analytics through customized Google Data Studio Dashboards to help educate team members and drive decisions.

Regional Marketing Specialist

• Jul 2014 - Aug 2017

Oversee regional marketing and branding efforts to help drive relevant traffic to model homes and ensure the region meets its sales goals. • Coordinate regional events and sponsorships. Build and maintain vendor relationships. • Coordinate model home set up and close out, and community launches from start to finish • Manage regional budget

Marketing Coordinator

• Sep 2012 - Jul 2014

Coordinate multiple aspects of marketing, from order fulfillment to graphic design, to ensure needs for the sales team are met. • Coordinate order fulfillment for marketing supplies for 60+ sales agents. Implement online ordering platform to create more efficiencies in the process • Conduct monthly data analytics reports and analysis for executive team to assist with making strategic decisions • Write and edit company newsletter • Manage graphic design efforts for communities including: designing, writing, and sending out email blasts, design unique community logos, community and plan flyers

Yoga Instructor

• May 2012 - Apr 2019

Yoga Instructor

• Sep 2017 - Apr 2018

Yoga Instructor

• Nov 2011 - Apr 2012

Yoga Instructor Yoga Instructor

Editorial/Marketing Assistant

• 2011 - 2012

• Design sales collateral including brochures and organization PowerPoint presentations• Design and publish multiple websites• Newspaper layout and editing• Edit and oversee layout and design for multiple published books• Manage order fulfillment for multiple clients utilizing online web store • Design sales collateral including brochures and organization PowerPoint presentations• Design and publish multiple websites• Newspaper layout and editing• Edit and oversee layout and design for multiple published books• Manage order fulfillment for multiple clients utilizing online web store

Marketing Coordinator

• Jan 2010 - Apr 2011

Design and submit proposals and qualifications packages for entire sales force• Conduct customer satisfaction surveys, administer results to ensure follow-ups are made in a timely manner• Utilize Word Press to re-design and maintain new website• Create and administer company email publications• Coordinate company public relations and advertising efforts• Design and develop new sales collateral including sales sheets, brochures, and company PowerPoint presentations• Organize and coordinate details for trade shows and events• Manage lunch and learns, including coordinating dates and time with vendors, order healthy lunches for attendees, send out satisfaction surveys and administer results• Coordinate Social Media Efforts

Sales/ Business Development Administrator

• Feb 2008 - Nov 2009

Overview of responsibilities include: reporting on sales activities, creating sales presentations, writing and coordinating request for proposals, business development, managing CRM System, maintaining website. • Project Manager for development of second website. Utilized Joomla CMS system for the site. • Planned, Implemented, and Maintained company website using Go Daddy Website Tonight.• Utilized Grovesite, an online collaborative tool, to manage a company wide initiative to improve sales and marketing processes.• System Administrator for Company CRM system. Used Mycrosoft Dynamics CRM for sales reporting and customer management. In charge of initial implementation, designing sales reports, and on-going training and support. • Designed company holiday cards utilizing Photoshop CS3. • Coordinated and prepared marketing collateral for Business Application user group meetings and other company events. • Conducted in-depth company research to qualify companies for Accounts Executives and Management.• Committee member to develop and manage a company health and wellness initiative.• Worked with other employees to deploy and foster employee satisfaction surveys in order to improve the company environment. • Arranged both domestic and international travel for Account Executives and Management.

Holistic Healers Directory Administrator

• Jun 2008 - Oct 2009

Broad scope of responsibilities included communicating with clients to ensure their needs were met. Assisted and taught clients how to update directory listings, manage directory information including how to create new accounts, upload images, documents, and calendar of events.• Administered site listings, added new accounts, updated listing information. • Created email templates and sent out marketing campaigns through Constant Contact.• Tracked basic marketing activities through Excel spreadsheets.• Utilized Photoshop to design banners and other marketing materials.

Public Relations Intern

• Jun 2007 - Jan 2008

Core responsibilities included organizing and creating spreadsheets for client information, writing press releases, writing initial prospective client proposals, performing online research, developing online awareness for events, interacting with clients to ensure all needs are met• Conducted research to gather media information and developed functional Excel spreadsheets in order to quantify Public Relations efforts. • Designed promotional brochures and event advertisements with Photoshop.• Coordinated vendor schedules, and conducted followed up activities client events.

Staff Accountant

• May 2005 - Jun 2007