Search Engine Marketing Specialist

• Jun 2020 - Present

Digital Marketing Specialist

• May 2019 - Jun 2020

- Managed spend for digital marketing in email, paid ads, online review platforms, & third-party vendors - Achieved above-industry average MQL to Opp conversion rate of 40% for all digital marketing campaigns - Executed email marketing for prospects & clients to promote 5 product lines with 0.2% unsubscribe rate - Managed paid advertising campaigns across Google Search & Display Networks, Facebook Ads & LinkedIn Ads - Implemented PPL program with multiple online review sites to drive new MQLs with below-average CPL

Digital Marketing Specialist

• May 2018 - May 2019

- Managed over $400,000 annual spend across paid advertising for SaaS start-up - Developed attribution & conversion reporting to track lead generation performance across all marketing channels - Achieved greater than 3x Return on Ad Spend for paid channels with 1-year payback - Conducted A/B multivariate testing that resulted in increase in conversion rate with 40% less spend during test - Transitioned outsourced paid search & display campaigns to in-house management in 6 weeks - Managed over $400,000 annual spend across paid advertising for SaaS start-up - Developed attribution & conversion reporting to track lead generation performance across all marketing channels - Achieved greater than 3x Return on Ad Spend for paid channels with 1-year payback - Conducted A/B multivariate testing that resulted in increase in conversion rate with 40% less spend during test - Transitioned outsourced paid search & display campaigns to in-house management in 6 weeks

Digital Marketing Intern

• May 2017 - May 2018

• Restructured historic account generating to new format & bidding• Created over 30 new campaigns including keyword research, ad copy creation, & bidding• Restructured 10 campaigns into new geographic targeting• Analyzed ad copy results on a bi-weekly basis and made recommendations• Analyzed search query results and made recommendations on adding keywords• Developed 10 LinkedIn campaigns including ad copy, photo selection, and UTM content• Created over 60 Facebook ads including ad copy, photo selection, and UTM content• Trained on Google AdWords, Bing Ads, LinkedIn Ads, and Facebook Ads platform

Graduate Assistant

• Aug 2016 - May 2018

- Assisted 4 Marketing Department faculty members in creation of the collaborative- Conducted literature review concerning food insecurity on college campuses- Held focus groups to collect data on food insecurity on Texas State campus- Assisted in the creation of survey material that reached over 30,000 students- Filmed a 90 second promotional video as part of a submission for a $100 million grant proposal (see below)- Assisted in event planning for the 2018 Frontiers Service Conference, including maintaining the budget- Obtained pricing quote for promotional material used at event

Social Media and Content Lead

• Dec 2014 - May 2017

- Create copy for Facebook ads and Google Adwords campaigns as needed- Create and post 2 social media posts weekly for 29 clients using Hootsuite- Manage and assist in research and development of 3 case studies for ROW - Develop sales presentations and consultation forms for sales force use- Create at least 4 keyword content pieces for 24 clients monthly - Research SEO keywords for 24 clients using Google Keyword Planner monthly - Create webpage content as needed for at least 20 clients

Content Writing Intern

• Aug 2014 - Dec 2014

- Created at least 4 keyword content pieces for 24 clients monthly - Researched SEO keywords for 24 clients using Google Keyword Planner monthly - Created webpage content as needed for at least 20 clients