Experience

The Social Media Cafe

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• ✩ Social Content ✩ Digital Media Strategist ✩ Head of Training ✩

  • Mar 2010 - Present

  The Social Media Cafe ☛ London, United Kingdom Develop eCommerce, digital and social strategies for product or service based marketing. Create, edit or curate content for niche audiences and campaigns for organic growth. Support heads of department with social strategy and content for specific projects Identify best platforms for eCommerce and social for product sales. Create & deliver Amazon, social and digital media training in-house & externally for diverse industries, including property, travel, cleaning, councils… Show more Develop eCommerce, digital and social strategies for product or service based marketing. Create, edit or curate content for niche audiences and campaigns for organic growth. Support heads of department with social strategy and content for specific projects Identify best platforms for eCommerce and social for product sales. Create & deliver Amazon, social and digital media training in-house & externally for diverse industries, including property, travel, cleaning, councils, celebrities, and business coaches.. Develop social media strategies and policies for niche brands and businesses.. Identify target audiences & devised strategies to engage and convert. Manage and nurture niche online communities. Identify platforms and strategies to enhance visibility for businesses and events. Develop and implement growth strategies to expand businesses using Google. Update and optimise Wordpress, landing pages and other sites for seo value. Create training videos and webinars. Edit AI generated content from Gamma, Bard and Chapgtp and check for accuracy. Brand managed clients including Mr & Ms GB, Ice Lolly.com, Tony Mortimer, Havering Council, eSlip, Funding Tree, Chemdry, The Great British Business Show, Blue Bay Travel, Complete IT, Castles Surveyors, Provocative Pleasures, Cardiff University, 365 Hair, Jilly Johnson, direct or via agencies. Show less



iDiva

• United Kingdom
• Marketing Services

• Director Of Digital & eCommerce Strategy

  • Jan 2015 - Sep 2023

  Hoddesdon Created and delivered global training for e-commerce, Amazon, and other platforms. Determine brand strategy and avatars for businesses for key objectives be it brand awareness to existing and new users or e-commerce sales to specific audiences. Created marketing strategies & content to hit key objectives for quarterly marketing plans. Wrote and delivered training programmes online and in person for other businesses Set up a programme for checking product viability to determine… Show more Created and delivered global training for e-commerce, Amazon, and other platforms. Determine brand strategy and avatars for businesses for key objectives be it brand awareness to existing and new users or e-commerce sales to specific audiences. Created marketing strategies & content to hit key objectives for quarterly marketing plans. Wrote and delivered training programmes online and in person for other businesses Set up a programme for checking product viability to determine market potential. Managed on and offline marketing, including paid advertising campaigns on TikTok, Facebook, Google, and Amazon with reporting to C-Suite level. Worked with tech departments to create testing for e-commerce & social launches. Set up a help programme for IP, hacking, and counterfeit claims. Built and updated landing pages, WordPress, and other websites. Implemented traditional marketing strategies, CRMs, newsletters, landing pages, social media, emails, and local business digital strategies. Drove 6 & 7-figure e-commerce sales for clients & set up a prep centre during lockdown. Show less



SoS PR

• Brazil
• Retail

• ✩ Social Media & PR Manager ✩

  • Jun 2010 - Feb 2012

  The Social Media Cafe, Online Reputation Management, London, United Kingdom Identified best places to help businesses be found for their core business. Shared strategies to grow businesses & dominate Google. Showed companies how to manage their reputation online and protect it.



Dreams2Go

• United Kingdom
• Entertainment Providers

• Marketing & Training Manager

  • 1998 - 2010

  London, United Kingdom Retail based business - early online adopter. Managed social media platforms to drive retail sales. Organized and coordinated special occasion events. Created and maintained websites to enhance retail sales. An early adopter of eBay and Amazon, leveraging for business growth. Designed and delivered training programs for niche events UK and Europe. Utilized Google and other internet platforms to promote events.



Various

• Financial Services
• 1 - 100 Employee

• Various - journalist - administrator

  • Apr 1986 - Apr 2001

  UK - London - York - Teesside EA for Legal in SPV Department - Merrill Lynch 1996 - 2000 Managed budgets for a repackaging desk. Collated contracts for the UK office liaising globally. Sent and received contracts, and filed all trademarks and legal paperwork. Created events for the team and managed meetings. Proofread and amended documents and organised and supervised relief staff. Started career as a journalist for News International, beating thousands of applicants at aged 17. Gained experience in… Show more EA for Legal in SPV Department - Merrill Lynch 1996 - 2000 Managed budgets for a repackaging desk. Collated contracts for the UK office liaising globally. Sent and received contracts, and filed all trademarks and legal paperwork. Created events for the team and managed meetings. Proofread and amended documents and organised and supervised relief staff. Started career as a journalist for News International, beating thousands of applicants at aged 17. Gained experience in writing content for diverse audiences across print, radio, and television. Developed strong communication and content-creation skills, as well as learning early on that you can find a way to communicate with anyone you need to if you put your mind to it. When I chose to travel to London instead of the Press Agency I was seconded to in York I used my shorthand and secretarial skills to become a professional temp in a variety of positions including Prudential, Energis, The Bank of England, The MI Group, and Merrill Lynch starting at Hays Banking Personnel. I dipped a toe in recruitment and was one of the top sellers for a large North London Property company. Show less