Partnerships Account Manager

• Jul 2023 - Present

Founder

• May 2018 - Present

Womens' Fitness programmes crafted with real life experience, expertise and passion. Promoting an active and healthy lifestyle and positive wellbeing through all life stages. Empowering you to find your inner strength. Womens' Fitness programmes crafted with real life experience, expertise and passion. Promoting an active and healthy lifestyle and positive wellbeing through all life stages. Empowering you to find your inner strength.

Owner

• Mar 2018 - May 2023

Business Development

• Jun 2018 - Dec 2022

Supply Manager

• May 2016 - Dec 2022

Senior Program Manager

• Mar 2018 - May 2018

Senior Manager, RTB APAC

• Mar 2014 - Dec 2015

• Exploring, analysing and structuring strategic opportunities for the RTB business across APAC • Managing and driving APAC RTB business performance - setting guidelines and establishing best practices. • Prospecting potential partners and technologies • Negotiating business terms and working with legal teams to finalise contracts • Managing new and existing partnerships and driving specific strategic initiatives • Coordinating internal cross-functional efforts with partners • Working closely with the Business Intelligence team to come up with ways to better analyse and therefore increase the effectiveness of what we buy. • Collaborating with the Publisher Development team to engage in the best possible way with premium publishers, so as to maximize our business with them eg. best practices, training and workshops on RTB usage. Show less

Product & Partner Manager

• Jul 2012 - Feb 2014

Brandscreen is a world leader in real-time media trading technology. It provides the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks. Brandscreen is a pioneer in RTB, and was the first 'demand side platform' to launch in Asia. • Strategic supply acquisition – delivering differentiated and unique local audiences, scoping scalable solutions with high STR potential. • Strategic media management – delivering media inventory inline with current demand to lower cost and increase revenue. Procuring media and supply partners to deliver high quality and brand safe inventory. • Partner Management – Ensuring operational stability with key suppliers and providing early or preferred access when appropriate to new opportunities and development. • Integrations – Managing commercial agreements and driving business cases for partner identification and prioritization. Establish critical success factors. • Voice of customers and conduit of regional feedback, sizing market opportunities and influencing the product roadmap in terms of revenue, strategy and competitive differentiators for Brandscreen. • Validating product requirements and ensure they are brought to fruition. • Driving product adoption, providing education and consultation on new ad products. • Producing Product Marketing collateral - user guides, competitor analysis, partner analysis, information sheets and co-marketed press releases. • Communicating how current data insights, tactics and industry trends associate with longer-term strategy objectives. Show less

Ad Technology Development Manager

• Jun 2011 - Jul 2012

• Managing a team, defining processes and KPIs • Pioneered Pre Sales consultancy for Y! Singapore, the first market in APAC, helping to bridge the gap with creative agencies and fuel collaborative innovation. • Led the rollout of the first tablet rich media ad formats for Y!SEA and Y!India. • Leading teams focused on the creation and delivery of new display and mobile ad products and product analysis across APAC including ad templates, specifications, frameworks, go to market strategy, training and pre sales consultancy. • Working cross functionally with teams including Advertising Monetization, Sales, Strategy, Client Services, Product, Engineering, Operations, Designers and Global Counterparts to manage and deliver online display and rich media projects • Regularly monitoring, reporting and communicating project progress and working closely with the business to ensure needs and objectives are met • Strong communication skills with the ability to present to a large audience of internal teams, senior management and in client facing situations • Handling concurrent conversations and making decisions in a fast paced environment. • Analysis and reporting on conversion and performance, providing recommendations • Working closely with Marketing and Communications teams creating marketing strategies and B2B marketing collateral for new ad products. Show less

Digital Communications Manager

• Jul 2009 - May 2011

• Implemented blogs and co-ordinated PR for launch • Set up and managing Ning online community space for The Family Nurse Partnership • Set up a social media monitoring dashboard using HootSuite for DH digital channels and trained colleagues on using it • Facilitated Minister web chats • Planned the channels and content for the Digital Comms team Digital Health site with the objective to provide guidance, policy and examples of work for staff and DH partners • Implemented blogs and co-ordinated PR for launch • Set up and managing Ning online community space for The Family Nurse Partnership • Set up a social media monitoring dashboard using HootSuite for DH digital channels and trained colleagues on using it • Facilitated Minister web chats • Planned the channels and content for the Digital Comms team Digital Health site with the objective to provide guidance, policy and examples of work for staff and DH partners

Creative Project Producer / Ad Technology Executive

• Jan 2007 - Mar 2009

• Implementation and launch of display advertising campaigns for EMEA • Primary contact for clients, creative agencies, internal teams and publisher sites • Executing rich media campaigns • Working with 3rd party vendors eg. eyeblaster, Atlas, DoubleClick to implement and troubleshoot ad tags • Web metrics, troubleshooting delivery issues and driving to resolution • Reviewing tools, templates, processes • Providing systems training • Editing images for online use using Adobe suite • Maintaining content on Y! Europe ad specifications site - creating templates, editing, proof reading, translation in local languages and communicating updates. Show less

Technical Executive

• May 2005 - Apr 2006

Media Technical Executive

• 2006 - 2006

• Bridging the gap between commercial and technical aspects of online advertising managing competing demands • Working with rich media vendors, implementations, testing, troubleshooting for Orange website http://www.orange.co.uk/ • Point of contact for all site partners, DART tagging, troubleshooting and technical queries • Working with development teams to maximise the use of bespoke CMS for commercial messaging • Working with internal stakeholders eg. Development, Editorial and Sales to respond to client and agency sponsorship briefs • Strong understanding of online campaigns in tracking, metrics and performance through working on a range of complex online advertising campaigns. Show less