Amanda Thacker Heidtke

Sr. Producer at Tangible UX
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Contact Information
us****@****om
(386) 825-5501
Location
Eugene, Oregon, United States, US

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Gordon Withers

Amanda is a skilled nonprofit strategist and account director, and works tirelessly to deliver the maximum client value within project constraints. At Freeflow Amanda has been instrumental in ensuring client success on every project she has touched, from the earliest pre-contract conversations, all the way through post-launch support. Clients have come to rely on her expert counsel and value her advice highly. Internally, Amanda has dramatically improved Freeflow's budget, planning, and reporting processes, thereby creating room for her team members to succeed to greater heights.

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Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Sr. Producer
      • Jun 2019 - Present

      Tangible helps Fortune 500 and emerging brands design, build, sell, and support products and services that people want to use. As a Sr. producer & project manager I help our clients create innovative, branded user experiences for sophisticated applications and corporate websites delivered across desktop, handheld, mobile, and stand- alone devices. Tangible helps Fortune 500 and emerging brands design, build, sell, and support products and services that people want to use. As a Sr. producer & project manager I help our clients create innovative, branded user experiences for sophisticated applications and corporate websites delivered across desktop, handheld, mobile, and stand- alone devices.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Account Manager
      • Nov 2017 - Oct 2019

      At EveryAction Amanda brings nearly 15 years of digital marketing experience to the table, providing expert strategy and implementation planning experience to help nonprofits leverage our engagement tools to advance their mission. Amanda is passionate about nonprofit technology and inherently understand the challenges non-profits face. Part leader and part doer; I am an experienced strategic solution visionary with implementation know-how ensuring digital tools have cross-departmental functionality increasing efficiency and effectiveness and your organizations ROI.

    • Technology, Information and Internet
    • Director of Strategy and Implementation Planning
      • Jan 2016 - Dec 2017

      As digital strategist and implementation planning lead at Free Flow Digital (FFD) I bring more than a dozen years of digital marketing experience to the table, providing leading non-profit organizations the most appropriate digital solutions for their organization’s needs. As a primary solutions lead, I inherently understand the challenges non-profits face and have the keen ability to hear a symptom, identify the problem and scribe a solution. Part leader and part doer; I am an experienced strategic solution visionary with implementation know-how ensuring development tasks support the defined strategy elements and are executed within the project's scope.Unlike many digital strategists, I have extensive hands-on experience in all areas of marketing and data operations within enterprise-level non-profits. This experience ensures we’re helping our clients identify data-driven marketing strategies that have big impact, with a clear understanding of how the organization will tactically manage and execute the strategy.And as most non-profits know, even the most excellently formulated strategies will fail if they are not properly implemented. I bring expert level implementation planning skills to your digital project, ensuring your organization’s success. Knowing that every organization has unique challenges they face when undertaking a digital project, I help our clients identify and execute transparent planning processes that turn strategic vision into actionable plans. Providing these processes along side data-driven insights help your organization make smart decisions and ensure your digital project’s success.

    • United States
    • E-Learning Providers
    • Director of Digital Strategy
      • Jun 2013 - Feb 2016

      As Digital Strategist at Hodges Consulting, I combine strategic vision with data-driven insights to develop and execute content-led digital, mobile, and social platform and engagement strategies for nonprofit organizations. In this role, my experience in all areas of data operations within enterprise-level nonprofits offers our clients a much sought after vantage point: the ability to deftly speak both marketing and tech while formulating an effective mix of strategic solutions.Understanding how nonprofits work – and the unique political & programmatic challenges they face – is the key to my success. After more than seven years working as the Director of Online Operations at a major NPO, there are few people in the space who actually “get” the internal politics that drive major decision making and project management challenges for many nonprofit professionals as well as I do. Bringing together that empathy with a broad strategic vision based in tactical solutions that can actually be implemented and maintained ensures my clients (and in turn my own) success.I also offer extensive digital engagement, list building and online fundraising experience coupled with practical solutions for managing your organization's social media, SEO, content curation and syndication, influencer engagement, and digital paid media efforts.Additionally, I leverage my expert partner and project management skills to work with the industries best analytics, copywriting, and development teams to deliver continual campaign optimization.Learn more: http://hodgesconsultinginc.com/

    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Director of Online Operations
      • Oct 2006 - Jan 2014

      As the Director of Online Operations, reporting directly to the CMO, I was responsible for the organization's digital marketing, communications, data operations, and SaaS implementation activities. With multiple direct reports, and a $2.5M/annual department budget, my day-to-day activities included development, execution, and communication of complex digital marketing and communication projects. These projects included extensive cross channel coordination with multiple vendors, and stakeholders within the organization, including the Board of Directors, Sr. Staff, and various communication, legislative, fundraising, and program leads located in offices across the country. Additionally, I provided strategic oversight, management, and integration for multiple CRM databases, websites, online advocacy tools, and communication and fundraising initiatives. I worked cross-channel to continually identify and execute effective communication and marketing campaigns including SEO, Google Grant and keyword/banner media buys.

    • Software Development
    • 1 - 100 Employee
    • Sr Art Director
      • Mar 2004 - Oct 2006

      Politics and Public Policy CTSG a Division of Kintera, Inc. | Kintera acquisition – 2005In this role I was lead creative solutions strategist who worked closely with Kintera's largest NPO clients to conceptualize and oversee key constituent acquisition, cultivation and retention campaigns.In this role I leveraged CRM data and audience insights to create key strategic deliverables to advance campaign collateral, including discovery, information architecture, design, and metric assessment documentation.I also oversaw key staff whose job it was to integrate campaign design elements with content management systems, HTML email, fundraising, acquisition tools, banners, and online advocacy tools.

    • User Experience Specialist, Design, Front-End Developer
      • Jan 2003 - Mar 2004

      Carol/Trevelyn Strategy Group (CTSG) | 2002-Kintera acquisitionPerhaps the job of a lifetime, working at CTSG I was able to learn groundbreaking internet engagement strategies from colleagues who pioneered online tactics to attract highly qualified audiences to NPO's mission. In my role I was solely responsible for implementing a broad range of tactics still employed by leading strategy agencies today. I worked with cornerstone enterprise level NPO's to develop and implement message-centric campaigns that would change the way constituents engaged with caused-based marketing opportunities.In my role at CTSG I was responsible for managing client projects from discovery through build-out and integration with CRM, CMS and fulfillment products.

    • Director of Digital Media
      • 2000 - 2002

      Direct all aspects of website development for mid-to-large sized outdoor gear and natural product companies.Provide project management, online marketing, search engine optimization, online advertising campaign development, website design, HTML production, content management and e-commerce creation. Direct all aspects of website development for mid-to-large sized outdoor gear and natural product companies.Provide project management, online marketing, search engine optimization, online advertising campaign development, website design, HTML production, content management and e-commerce creation.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Internet Marketing Specialist
      • Jan 1998 - 2000

      In my role as Internet Marketing Specialist I worked to raise the profile of local companies with digital solutions that encompassed: website development, online advertising and marketing. In my role as Internet Marketing Specialist I worked to raise the profile of local companies with digital solutions that encompassed: website development, online advertising and marketing.

Education

  • Colorado State University
    Bachelor of Arts (B.A.), Natural Resources Journalism
    1993 - 1997

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