Experience

Melvi

• Peru
• Events Services
• 1 - 100 Employee

• Communications Lead

  • Mar 2021 - Jan 2023

  Planning, management, execution and measurement of results from all communications initiatives. Social media content strategy, planning and production for Instagram and TikTok. Website structuring and management, as well as landing pages with growth purposes. Product marketing campaigns and materials. WhatsApp communication rules and copywriting. Institutional communications and materials production. Elaboration of reports for all communication initiatives. Planning, management, execution and measurement of results from all communications initiatives. Social media content strategy, planning and production for Instagram and TikTok. Website structuring and management, as well as landing pages with growth purposes. Product marketing campaigns and materials. WhatsApp communication rules and copywriting. Institutional communications and materials production. Elaboration of reports for all communication initiatives.



wiipo

• Brazil
• Financial Services
• 1 - 100 Employee

• Marketing Lead

  • Mar 2020 - Mar 2021

  Management of all marketing and communications areas and every initiative connected to them. Content strategy, planning and production for Instagram, Facebook and LinkedIn, such as wiipo’s blog. Website and landing pages structuring and management. Product marketing campaigns and materials. E-mail building and sending. PR management. Institutional communications and materials production. Elaboration of reports for all communication initiatives. Development and leadership of a small team… Show more Management of all marketing and communications areas and every initiative connected to them. Content strategy, planning and production for Instagram, Facebook and LinkedIn, such as wiipo’s blog. Website and landing pages structuring and management. Product marketing campaigns and materials. E-mail building and sending. PR management. Institutional communications and materials production. Elaboration of reports for all communication initiatives. Development and leadership of a small team of 2 people, who are now thriving in other companies. Show less Management of all marketing and communications areas and every initiative connected to them. Content strategy, planning and production for Instagram, Facebook and LinkedIn, such as wiipo’s blog. Website and landing pages structuring and management. Product marketing campaigns and materials. E-mail building and sending. PR management. Institutional communications and materials production. Elaboration of reports for all communication initiatives. Development and leadership of a small team… Show more Management of all marketing and communications areas and every initiative connected to them. Content strategy, planning and production for Instagram, Facebook and LinkedIn, such as wiipo’s blog. Website and landing pages structuring and management. Product marketing campaigns and materials. E-mail building and sending. PR management. Institutional communications and materials production. Elaboration of reports for all communication initiatives. Development and leadership of a small team of 2 people, who are now thriving in other companies. Show less



SumUp

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Recruitment Marketing & Communications Analyst

  • Oct 2019 - Feb 2020

• Senior Marketing & Communications Analyst

  • Apr 2018 - Oct 2019

  Communication network and user journey management including all channels, from websites to e-mail and SMS journeys. Leading of several digital projects, such as the development of digital ads and landing pages. Coordination and execution of end-to-end marketing campaigns. Coordination of all touchpoints and channels in SumUp's customer's journeys - e-mail marketing, SMS, app push notifications and voice messages. Management of a small team of 2 people. Development of an A/B testing structure… Show more Communication network and user journey management including all channels, from websites to e-mail and SMS journeys. Leading of several digital projects, such as the development of digital ads and landing pages. Coordination and execution of end-to-end marketing campaigns. Coordination of all touchpoints and channels in SumUp's customer's journeys - e-mail marketing, SMS, app push notifications and voice messages. Management of a small team of 2 people. Development of an A/B testing structure for all channels. Development and leadership of a small team of 2 people, who are now thriving in other companies.

• Marketing and Communications Analyst

  • Mar 2017 - Apr 2018

  Support on the development and analysis of reports from Google Analytics and SalesForce. Content production and handling for Facebook posts and newsletters. Stakeholder management on the production of Facebook ads, marketing videos and pictures. Structuring of SumUp’s brand identity and positioning. Collaboration with a global team, travelling to Berlin 2 times to engage with the Marketing and CRM teams. > Achieved better engagement on Facebook posts with content guidance >… Show more Support on the development and analysis of reports from Google Analytics and SalesForce. Content production and handling for Facebook posts and newsletters. Stakeholder management on the production of Facebook ads, marketing videos and pictures. Structuring of SumUp’s brand identity and positioning. Collaboration with a global team, travelling to Berlin 2 times to engage with the Marketing and CRM teams. > Achieved better engagement on Facebook posts with content guidance > Supported SumUp’s growth as a company and as a brand > Drove down Support demand through qualified & structured communication journey > Improved customer conversion rate by testing and developing landing pages and website features

• Junior Marketing & Communications Analyst

  • Jan 2015 - Feb 2017

• Marketing and Communications Intern

  • Jul 2014 - Dec 2014



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Digital Marketing Intern

  • Apr 2013 - Apr 2014

  Management of about 25 key product websites and their digital initiatives (Facebook pages, Twitter profiles, apps, and YouTube channels). Reports checking and analysis from Google Analytics, Facebook and Webtrends platforms. Operational routines of organization and development of schedules, spreadsheets, and presentations. Content approval and guidance for Facebook, Twitter and Google+ profiles, such as blogs. > Brought data efficiency and cohesion to digital initiatives… Show more Management of about 25 key product websites and their digital initiatives (Facebook pages, Twitter profiles, apps, and YouTube channels). Reports checking and analysis from Google Analytics, Facebook and Webtrends platforms. Operational routines of organization and development of schedules, spreadsheets, and presentations. Content approval and guidance for Facebook, Twitter and Google+ profiles, such as blogs. > Brought data efficiency and cohesion to digital initiatives reports > Supported content and promoting actions to MUSAS (Mulheres Unidas de Atitudes Saudáveis) project Show less Management of about 25 key product websites and their digital initiatives (Facebook pages, Twitter profiles, apps, and YouTube channels). Reports checking and analysis from Google Analytics, Facebook and Webtrends platforms. Operational routines of organization and development of schedules, spreadsheets, and presentations. Content approval and guidance for Facebook, Twitter and Google+ profiles, such as blogs. > Brought data efficiency and cohesion to digital initiatives… Show more Management of about 25 key product websites and their digital initiatives (Facebook pages, Twitter profiles, apps, and YouTube channels). Reports checking and analysis from Google Analytics, Facebook and Webtrends platforms. Operational routines of organization and development of schedules, spreadsheets, and presentations. Content approval and guidance for Facebook, Twitter and Google+ profiles, such as blogs. > Brought data efficiency and cohesion to digital initiatives reports > Supported content and promoting actions to MUSAS (Mulheres Unidas de Atitudes Saudáveis) project Show less



Agência Namosca

• Social Media Intern

  • Feb 2011 - Feb 2013

  Content structuring and production for clients (Nutrimental, Natique, Devassa) on Social Media (Facebook, Twitter, Blogs). Elaboration, monitoring and analysis for reports from Facebook and Google Analytics. Content spreading using blog seeding and partnerships. Promotions management on Facebook and with retailers. Wordpress and Blogspot blogs handling, regarding content and reports on both platforms. Operational routines on developing presentations and spreadsheets. Content structuring and production for clients (Nutrimental, Natique, Devassa) on Social Media (Facebook, Twitter, Blogs). Elaboration, monitoring and analysis for reports from Facebook and Google Analytics. Content spreading using blog seeding and partnerships. Promotions management on Facebook and with retailers. Wordpress and Blogspot blogs handling, regarding content and reports on both platforms. Operational routines on developing presentations and spreadsheets.