Amanda East

Director Of Communications at PBI Education
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Contact Information
us****@****om
(386) 825-5501
Location
Metro Jacksonville, US

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Experience

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Director Of Communications
      • Apr 2022 - Present

      Develop and execute marketing and communication outreach strategies and projects. Analyze campaign analytics and data to determine effectiveness of marketing efforts.Oversee development and dissemination of online and print marketing collateral for brand consistency. Develop internal systems and processes to promote best practices within the communications department.

    • Communications & Project Manager
      • Apr 2021 - Apr 2022

    • Program Coordinator
      • May 2019 - Apr 2021

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Guest Experience Manager
      • Nov 2017 - Apr 2019

      Directly managed 10 team leads and more than 15 co-leads, setting performance standards, ensuring execution of team related tasks, and assisting leaders in reaching goals.Strategized new initiatives to exceed team growth goals.Monitored team growth through the creation of innovative tracking metrics for volunteer teams.Responsible for a total volunteer base of 400+ individuals.Created and implemented recruitment and on-boarding processes for 10 different volunteer teams.Organize team to plan recruitment and team building events for volunteers.

    • Arena Location Manager
      • Aug 2017 - Nov 2017

      Managed campus projects including: metrics and data collection, event coordinating, and scheduling of 100+ staff for weekly services and events.Developed processes for interaction with first time guest outreach to encourage retention and involvement.Oversaw central office budget and allocation of office resources.Developed volunteer feedback system, including survey development, analysis and reporting of results. Organized and hosted recruitment and team development events for volunteers.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Membership Manager
      • Jul 2016 - Jul 2017

      Simultaneously managed membership programs for six clients, including state, national, and international associations. Developed and implemented marketing campaigns to grow and retain association membership.Maintained quality of member data through management of database system.Designed and managed the development of promotional materials, including: drafting web copy, designing printed materials, and overseeing membership communications.Developed membership benefit and incentive programs relevant to each association and their target audience. Prepare membership reports covering statistics for current membership size, financials, and retention percentage.Coordinate monthly volunteer membership committee meetings including creating and disseminating agendas, keeping minutes, and distributing additional resources.Draft content for social media platforms, online advertisements, client websites, and blast emails.

    • Education and Marketing Coordinator
      • Feb 2014 - Jun 2016

      Develop and execute marketing plans to promote association membership, certification exams, and continuing education (CME/CE) activities.Manage early career development committee including Mentoring program for lipid-focused trainees. Manage social media content and online advertising for clients on Facebook, Twitter, LinkedIn, and Instagram. Represent clients and organizations at trade shows to promote association membership, certification exams, and continuing education (CME/CE) activities.Manage faculty for educational programs: ensure forms are completed for CME compliance, coordinate travel arrangements and reimbursements for faculty, manage schedule of educational program onsite. Serve as CME liaison to planners for medical education conferences to ensure program content aligns with ACCME criteria.Manage daily operations, applications, and scheduling for certification/credentialing boards. Manage Maintenance of Certification process for diplomates, encouraging diplomates complete criteria to maintain certification.Develop audience appropriate marketing and branding materials including but my limited to save the date postcards, programs, flyers, journal and online advertisements, with a focus on consistency in branding and marketing.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Region Consultant
      • Jul 2012 - Jun 2013

      As a consultant, I advised 23 collegiate Chapters throughout the year through remote contact as well as in person visits. During my Chapter visits, I worked with students to enhance their skills in relation to Chapter development including: recruitment, initiate programs, reputation, risk management, business meetings, parliamentary procedure, and group dynamics. I evaluated the strengths and areas in need of further development of each Chapter, and worked with the Chapter as a whole and with individual members to hone these areas. I was charged with producing reports outlining the work with these Chapters to ensure continued growth over time and transition of information within the National Office.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Assistant
      • Aug 2010 - Apr 2012

      As a Resident Assistant I provided consistent daily leadership to a floor of approximately 40 residents male and female in a complex of more than 400 students. I had the opportunity to work in three different types of communities including a Traditional Style, Suite Style, and Apartment Style. I worked to assess the needs of my residents and planned, executed and evaluated interactive and developmental programs to facilitate resident growth in the areas of responsible citizenship, learning, appreciation of differences, personal wellness, and involvement. I worked both individually and as a collaborative contributor for a staff of 18 for Hall programs and activities, which presented me with the opportunity to work with a diverse group of campus leaders with differing backgrounds, leadership styles, and ideas.

    • Recreation Aide
      • Jun 2008 - Aug 2009

      Gained valuable experience with customer service and worked with many different types of patrons, including serving international militaries, active duty and retired military families. Ran front desk, managed massage appointment book, ran cash register, helped patrons check-in and taught proper procedure for work-out machines, gave tours of the facility. Gained valuable experience with customer service and worked with many different types of patrons, including serving international militaries, active duty and retired military families. Ran front desk, managed massage appointment book, ran cash register, helped patrons check-in and taught proper procedure for work-out machines, gave tours of the facility.

Education

  • Florida State University - College of Business
    Bachelor of Science, Marketing
    2009 - 2012

Community

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