Experience

Luminous PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Brand & Partnerships

  • Feb 2023 - Present

• PR Account Director

  • Feb 2020 - Feb 2023

  Ultimate leadership of client relationships with a sole focus on tech across a broad spectrum of sectors including clean tech, CX, IT, digital transformation, metaverse, hospitality, retail, BFSI and travel: all differing stages of growth - from start-ups and scale-ups to global enterprises. Management of all aspects of the account team, upselling, and performing any day-to-day operations as necessary. Participating in sourcing and securing new business, and contributing to the overall management of the company. Show less



Mobas Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of PR

  • Sep 2018 - Feb 2020

  Managing the Mobas PR team including team development, recruitment and retention.Working with the Board and Commercial Team to manage and implement a PR strategy to drive business growth and acquisition. Leading on communications internally to ensure all staff members are consistently engaged with and kept informed of Mobas news and movements. Leading on key and overseeing all PR clients to develop strategic communication plans, ensure excellence in delivery of their activity and managing retention. Clients include: Holkham Country Fair, The Ivy Collection, Northampton University Student’s Union, Anglia Ruskin University, This is Cromer, ChickenGuard, Robinson Young, ACE Clean UK, Marmalade Insurance, Anglian Water, PPG Refinish UK & Ireland and Vindis Motor Group.Leveraging existing relationships and cultivating new contacts across the media and business landscape.Being a high profile and public leader for the team at industry and networking events to build relationships and grow industry awareness of the team and wider business.Maintaining a keen understanding of industry trends affecting clients and making appropriate recommendations regarding communication strategies surrounding them. Show less

• PR Account Director

  • Sep 2017 - Sep 2018

  Managing the delivery of profitable and creative campaigns that exceed expectations for clients who include: Marmalade Insurance, The Ivy Collection, Festool, Taylor Vinters, Anglian Water (Geodesys), This is Cromer, Vindis Motor Group and Ace Clean UK. Acting as a deputy for the Head of PR. Supporting on accurate monthly forecasts, team management, and budgeting.Working collaboratively with the extended Mobas team on integrated marketing campaigns. Leading and encouraging the personal development of the PR team. Identifying new business opportunities to support Mobas in its growth strategy. Continuously maintaining a deep understanding and knowledge of the client markets as well as the latest marketing industry updates. Show less



Chartered Institute of Public Relations

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Committee Member - CIPR East Anglia

  • Jul 2013 - Sep 2019

• CIPR Regional Chair for East Anglia

  • Aug 2014 - Sep 2017

  Leading and managing an enthusiastic and dedicated committee of 14 to ensure membership of the Institute is meaningful and valuable to all the 500 members in East Anglia. Over the three-year period, I successfully increased membership by 36% due to:- an action-packed events calendar with leading communication experts, - a brand-new charity initiative called GiveBack, which gives all East Anglia CIPR members to contribute a minimum of two hours a year to help with a nominated charity, and - a much more engaged committee spread across the county with specific roles. Show less

• Treasurer - CIPR East Anglia Committee

  • Mar 2015 - Mar 2016



Media Managers

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Media & PR Manager

  • Aug 2016 - Sep 2017

  Heading up the Social Media and PR department and mentoring the social media and PR executive. Delivering high quality PR and social media strategies (offline and online) for a number of clients including: Hotel Felix, Duxiana, Cambridge Roar, Hair Today More Tomorrow and Hertford Regional College. Identifying new business opportunities and playing a key role in supporting the New Business Development Manager with ideas, proposals and leading on pitches. Extending Media Managers PR and social media offering by creating and implementing social media audits and training workshops. Acting as the organic social media expert within the organisation and keeping abreast of developments with the various channels including: Facebook, Snapchat, Instagram, Twitter and LinkedIn. Demonstrating a flexible and creative writing style which consumes complex ideas and translates into engaging stories. Preparing and supervising the production of promotional video content and editing, photography and other multimedia assets. Maintaining the agencies network of media relationships and database. Budget control and billing Show less



Further - Digital Marketing Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital PR Manager

  • May 2015 - Aug 2016

  Leading on digital PR service for: AVG Business, Aetna International, Harrod UK, Technical Foam Solutions, Adrian Flux Insurance, Bikesure, Pokerstars, Hawkin’s Bazaar, Walking with the Wounded and the British Film Institute. Pioneering Further’s first digital PR arm by creating the service strategy and managing the implementation internally. Guiding, inspiring and acting as the agency’s creative voice of authority for online content - from the written word, to video to interactive graphics. Developing communication plans to ensure content gets seen (and shared) in the right places by the right audiences. Guiding and inspiring creative teams from concept through to launch. Providing strong creative direction and leadership for all clients and new business pitches. Working with Further’s Heads and Directors to influence the development of delivery frameworks, processes and resource management Show less



Drive! Norfolk Women's Golfing Network

• Norwich, United Kingdom

• Committee Member

  • Jun 2015 - Jul 2016



Reflection PR

• Norwich, United Kingdom

• PR Account Director

  • Jun 2014 - May 2015

  Delivering outstanding PR work for clients including Pensthorpe Natural Park, Woodforde’s Norfolk Ales, Forest Park, Northrepps Cottage Country Hotel, A Brush with Beauty, ThatSaleSite.com, Shower Power Booster and Woodgate Nursery. Playing an integral role in the management of the agency by ensuring the business remains profitable, raising the profile of the agency, recruitment, deputising for the managing director in her absence and managing the digital PR executive. Contributing to agency growth through proactively sourcing new business opportunities, attending networking events and maximising relationships. Leading on digital PR projects for clients including developing websites, managing and creating engaging content for a number of client’s social media profiles, organising and presenting a quarterly Twitter workshop for existing and potential clients and project managing video production – from brief to final edit. Developing and maintaining strong relationships with key freelancers and regional, trade, and national media contacts with the addition of digital influencers such as bloggers and vloggers. Event management. Crisis management. Show less



Shorthose Russell

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• PR Account Manager / Press Officer

  • Jan 2012 - May 2014

  Manage relationships with, and deliver PR services to, specified clients including Thai Airways, Royal Norfolk Show / Royal Norfolk Agricultural Association, Dr Martens, Visit Northumberland, Hoseasons, Bernard Matthews and RenEnergy.Press Officer for Hoseasons, Royal Norfolk Show and Thai Airways.Actively contribute to the growth and development of the PR team.Proactively develop and deliver effective PR strategies and services to clients.Manage available PR and admin resource and ensure quality of output.Proactively devise and implement improvements to PR procedures.Contribute to pitches and new business campaigns / proposals.Recommend ways to develop new business opportunities for existing clients.Contribute to the financial performance of the business by undertaking effective billing processes and careful cost control. Show less

• Senior PR Account Executive

  • Jul 2010 - Jan 2012

  Manage relationships with, and deliver PR services to, specified clients including: Hoseasons, The Cotswold Company, RenEnergy, Thai Airways, Visit Northumberland, Bernard Matthews, and Visit County Durham. Facilitate successful day-to-day relationships with clients.Deliver effective PR strategies and services to my clients.Contribute to pitches and new business campaigns / proposals.Recommend ways to develop new business opportunities from existing clients.Contribute to the financial performance of the business by effective billing processes and careful cost control.Co-ordinate effectively with other account handlers.Contribute to regular performance reviews with my clients. Show less

• PR Account Executive

  • Jul 2008 - Jun 2010

  Prepare and manage databasesEvent managementDevelop and maintain successful relationships with national and local clients including Hoseasons, Bernard Matthews, Essex Tourism, Northumberland Tourism, Anglian Home Improvements, Headwater Holidays, Broadland Housing Association, The Cotswold Company and Steppes TravelDevelop and maintain successful relationships with national and local journalistsResearch and organize press trips for key national journalistsReact to key journalists requests with suitable and creative contentResearch, prepare and distribute press releasesCo-ordinate with other account handlersAbility to plan, prioritise and manage personal workloadDeliver effective PR strategies and services to clients Show less



The Money Centre

• Financial Services
• 1 - 100 Employee

• Marketing & PR Co-ordinator

  • 2005 - 2008

  Working alongside an external PR agency to create national brand awareness Maintain & monitor referral partners Co-ordinate and manage any merchandise projects Assist with any advertising campaigns Maintain appearance and information of the buy-to-let guide Look after and create Landlord News, a quarterly newsletter distributed to over 120,000, working alongside an external production company Maintain and update the news section of the website Receive and collate press cuttings for Marketing & PR reference Responsible for maintaining & updating all relevant marketing pages on company intranet Collate & maintain stock library spreadsheet for case studies & press releases Maintain & source TMC library stock images Market research – assist with the quarterly research which takes place online Responsible for maintaining literature stock control & sending to other locations Update & maintain procedural documents for job profile Show less



HSBC

• Auxillary

  • 2003 - 2005