Experience

Adswerve, Inc.

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing Manager

  • Aug 2023 - Present

• Marketing Manager

  • Apr 2021 - Present

  Denver, Colorado, United States - Playing a key role in facilitating the successful onboarding of our first Sales Development Representative (SDR), providing support and guidance throughout the process. - Developed a customized Salesforce dashboard that included comprehensive reports showcasing the SDR's objectives and Key Results (OKRs), enabling clear visibility into their performance and progress. - Develop, maintain, and assess comprehensive marketing strategies and programs to drive business objectives and meet… Show more - Playing a key role in facilitating the successful onboarding of our first Sales Development Representative (SDR), providing support and guidance throughout the process. - Developed a customized Salesforce dashboard that included comprehensive reports showcasing the SDR's objectives and Key Results (OKRs), enabling clear visibility into their performance and progress. - Develop, maintain, and assess comprehensive marketing strategies and programs to drive business objectives and meet organizational goals. - Supervise the implementation and successful execution of diverse marketing initiatives encompassed within strategic plans. - Analyze the outcomes and impact of diverse marketing campaigns, taking the lead in conducting market research and coordinating multi-channel initiatives. - Take full ownership of end-to-end management for a range of marketing projects, leveraging insights from senior managers and key stakeholders. - Ensure consistent communication by regularly updating stakeholders regarding project progress and milestones. - Effectively manage project scope and budget, ensuring adherence to established parameters and making necessary adjustments. - Create and execute detailed project plans, demonstrating the capability to handle multiple projects simultaneously.



Sashco

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Product Development Associate

  • Jan 2021 - Apr 2021

  - Responsible for all Product Development, Product Gross Margin, Price Analytics, Consumer Product Testing, Item Regulatory and Spec Documentation, and Quality Control for Sashco's Log segment brands. - Work closely with Sashco's R&D and marketing leaders to bring product concepts and iterative improvements to fruition, serving as project manager for each development. - Develop an understanding of brand technology, industry trends, competitive environment and market segmentation to… Show more - Responsible for all Product Development, Product Gross Margin, Price Analytics, Consumer Product Testing, Item Regulatory and Spec Documentation, and Quality Control for Sashco's Log segment brands. - Work closely with Sashco's R&D and marketing leaders to bring product concepts and iterative improvements to fruition, serving as project manager for each development. - Develop an understanding of brand technology, industry trends, competitive environment and market segmentation to develop products that deliver against Sashco's premium positioning in the market. - Create business cases for product improvements to include recommended investment, industry trends, estimated ROI and conditions that must be true for success. - Create and maintain comprehensive item master, inclusive of regulatory and performance specs, marketing content, price and cost details. - Maintain product gross margin targets via constant tracking of price vs competition and recommended price increases as well as management of cost levers such as raw materials, labor, etc. - Consumer product testing - Quality Control

• Associate Brand Manager Marketing

  • Nov 2019 - Jan 2021

  Greater Denver Area - Created, developed and implemented Sashco's new Homeowner Opportunity System. Integrated and configured Salesforce, Hubspot and Formassembly to work seamlessly together - Project Manager for Zero Failures. Coordinate seminars and review/adjust budget each year. - Obtain market research on current industry trends - Implement marketing strategies by planning, testing and implementing - Create and support brand images, reach out to new target audiences and create a budget to cover… Show more - Created, developed and implemented Sashco's new Homeowner Opportunity System. Integrated and configured Salesforce, Hubspot and Formassembly to work seamlessly together - Project Manager for Zero Failures. Coordinate seminars and review/adjust budget each year. - Obtain market research on current industry trends - Implement marketing strategies by planning, testing and implementing - Create and support brand images, reach out to new target audiences and create a budget to cover expenses - Communicate Sashco's brand virtues - Salesforce admin support when needed (Classic and Lightening) - Develop and maintain content and communications for marketing campaigns, activities and events - Assist with copywriting, artwork and web workflow for planned print and digital marketing communications - Organize and manage events, shows and workshops - Plan and implement social media and social proof campaigns for specific marketing goals through HubSpot

• Marketing Programs Administrator

  • Sep 2018 - Nov 2019

  Greater Denver Area



TeamSnap

• United States
• Software Development
• 100 - 200 Employee

• Sales Executive

  • Apr 2017 - Sep 2018

  Boulder • Qualify inbound and outbound leads in a territory model to evaluate sales opportunity Making outbound calls into TeamSnap’s existing customer base to create upsell opportunities. • Scheduling meetings between prospects and TeamSnap Account Executive Teams. • Researching leads from TeamSnap database, qualifying them and assignment them to the proper sales person. • Responding to customer inquiries via phone and e-mail, assist potential customers during evaluation process, create… Show more • Qualify inbound and outbound leads in a territory model to evaluate sales opportunity Making outbound calls into TeamSnap’s existing customer base to create upsell opportunities. • Scheduling meetings between prospects and TeamSnap Account Executive Teams. • Researching leads from TeamSnap database, qualifying them and assignment them to the proper sales person. • Responding to customer inquiries via phone and e-mail, assist potential customers during evaluation process, create quotes and new customer accounts, and coordinate with Account Executives. • Maintaining accurate customer and pipeline records within Salesforce. • Discovering new leads through internet research. • Engaging with prospects via phone and direct email campaigns. Show less



Horizon House (CCRC)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Move-In Coordinator

  • Nov 2015 - Apr 2017

  Greater Seattle Area -Assist with planning and implementation of marketing events. -Manage, maintain and update the REPS or other CRM database system and schedule follow up activity for Marketing staff following prospect inquiries. -Plan for and coordinate direct/group mailings utilizing mail merges (work with direct mail house and coordinate direct mailings). -Produce monthly sales reports. -Maintain Marketing files, processing final paperwork and money associated with payments/deposit in accordance… Show more -Assist with planning and implementation of marketing events. -Manage, maintain and update the REPS or other CRM database system and schedule follow up activity for Marketing staff following prospect inquiries. -Plan for and coordinate direct/group mailings utilizing mail merges (work with direct mail house and coordinate direct mailings). -Produce monthly sales reports. -Maintain Marketing files, processing final paperwork and money associated with payments/deposit in accordance with procedure. -Assist departments in maintaining the brand image. -Be a resource to depositors with information relative to specialists in estate sales, real estate, and moving companies. -Act as the primary liaison between Marketing and Renovations to assure timely and responsive communications with new independent living and supported living residents throughout the move-in and renovations process. -Works with new depositors to ensure the timely completion of all move-in paperwork and payment of all fees, including applications, medical and financial statements and medical review assessments. -Onsite Clinic Appointment – Clinic appointments for new residents safety assessment and gathering of necessary paperwork. -Fax/email authorization to release medical information to the appropriate party. -Track timely receipt of medical records. -Scheduling appointments -Finance – track all necessary financial paperwork provided by new resident. -Facilities – place orders and provide keys, pendants, phone numbers, etc. to new resident on move-in day. -General – track and file the resident application, commitment to occupy and resident agreement -Be the marketing offices liaison to the resident Welcoming Committee -Identifies partners to work with depositors as they go through the process of getting ready to move: real estate agents, movers, estate sale companies, planners and packers. Show less



24 Hour Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Sales Manager and Certified Personal Trainer Part Time

  • May 2015 - Apr 2017

  Seattle, WA -Conduct fitness consultations and assessments. -Develop individualized programs that ensure client safety and enhancement of personal fitness goals. -Assist, monitor and instruct clients by ensuring safe and effective use of gym equipment and weight machines. -Help motivate clients to achieve their fitness goals. -Create meal plans specific to individual clients. -Conduct fitness consultations and assessments. -Develop individualized programs that ensure client safety and… Show more -Conduct fitness consultations and assessments. -Develop individualized programs that ensure client safety and enhancement of personal fitness goals. -Assist, monitor and instruct clients by ensuring safe and effective use of gym equipment and weight machines. -Help motivate clients to achieve their fitness goals. -Create meal plans specific to individual clients. -Conduct fitness consultations and assessments. -Develop individualized programs that ensure client safety and enhancement of personal fitness goals. -Assist, monitor and instruct clients by ensuring safe and effective use of gym equipment and weight machines. -Help motivate clients to achieve their fitness goals. -Create meal plans specific to individual clients. Show less



Intermap Technologies, Inc.

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing and Pro Services Manager

  • Nov 2011 - Dec 2014

  8310 South Valley Highway, Englewood CO -Conceive and execute successful, creative marketing plans for diverse companies. Educated in domestic and international business development. -Created and launched multi-media marketing campaigns and promotional events for multiple businesses. Ensured superior professional services and product delivery to a diverse set of clientele. Increased revenue and customer satisfaction through innovative product offerings and enhanced pro-services. -Implement new campaigns and marketing… Show more -Conceive and execute successful, creative marketing plans for diverse companies. Educated in domestic and international business development. -Created and launched multi-media marketing campaigns and promotional events for multiple businesses. Ensured superior professional services and product delivery to a diverse set of clientele. Increased revenue and customer satisfaction through innovative product offerings and enhanced pro-services. -Implement new campaigns and marketing strategies to increase awareness. Manage client base to ensure satisfaction and renewals, allowing development of new relationships within the advertising community. Managed and performed all Professional Services through Intermap Technologies. -Participate in networking activities and run all events in efforts to develop business relationships with prospective clients. -Prepare and organize Request for Proposal and Statement of Qualification. -Develop business relationships with prospective clients through various marketing activities. -Maintain regular contact with past, present and future clients. -Coordinate meetings and communications between management and clients. -Analyze market trends and customer needs to identify new business development opportunities. -Help with social marketing strategies to improve company’s marketing and sales performance. -Develop dynamic business presentations and proposals for clients. -Regularly inform past and present clients of new products and services. Show less