Experience

XCLSV360
• Netherlands
• Marketing Services
• 1 - 100 Employee
• Senior Account Director

  • Aug 2021 - Present

Supperz
• Spectator Sports
• Owner Supperz

  • Jun 2021 - Present


T-Mobile Nederland

• Netherlands
• Telecommunications
• 700 & Above Employee

• Media Manager Tele2 Lead

  • Feb 2020 - Apr 2021

  Responsible for the total Tele2 media spend/media activities and working with the total media spend for all brands (Tele2, T-Mobile & Ben). This to make sure we have the best optimized plan over the year, and an aligned media plan and invest. Making sure we have the best integration and cooperation between the agencies and internal teams.

• Media Manager T-Mobile

  • Jul 2019 - Feb 2020

  Responsible for the total T-Mobile media spend and all the activities. Always looking for the best integration and cooperation of the agencies and internal teams.

• Online Marketing Manager Brand & Sales T-Mobile

  • Mar 2017 - Jul 2019

  When I started to work for T-Mobile the Online Marketing Manager was part of the eCommerce team. Mainly focused on sales KPI's. From the beginning of my function at T-Mobile I tried to get the eCommerce and brand team work closely together. I believe it is important to integrate this, to have a common and clear message during the different stages of the customer journey (See, Think, Do & Care) with different KPI's in the different stages. And of course have integrated media plans as well. Not only in online communication but also in offline communication. The integration already resulted in:- Programmatic Thursdays (coming together with all our media, creative, data partners to work on a always on programmatic approach).- Campaign Workshop (a workshop to start a new campaign and to make sure that all our partners have the same start and information for a campaign, during this workshop our partners need to work together on the campaign briefing and make a campaign planning with milestones together).Since beginning of 2017 I am part of the Brand & Communication team. This slightly changed my function and activities. In this function I am working high over on/with:- Programmatic advertising - Cooperation of our partners (e.g. media, creative, data agencies, both off- and online)- Integration with other digital channels (e.g. SEA/SEO, Affiliate, Social, Email)- TV, Radio, OOH, Print advertising- Clear message overview for the customer in media (based on See, Think, Do & Care) Show less

• Online Marketing Manager T-Mobile

  • Apr 2013 - Mar 2017

  Responsible for different online marketing activities for T-Mobile:- Online Display Advertising- Affiliate MarketingAlso looking after YouTube advertising and Facebook advertising.A special interest in combining brand and sales messages, how do they work together? How do they come closer together in the funnel? Which message needs to be used? This in combination with conversion attribution.



MEC

• United Kingdom
• Advertising Services

• Senior Digital Planner

  • Aug 2011 - Mar 2013

  Responsible for planning, strategy, reporting across ANWB, Harman, Beiersdorf, TomTom and Nutrition & Sante.

• Digital Planner / Interaction Academy London

  • Mar 2011 - Aug 2011

  Joining the Interaction Academy at MEC London. During these months I increased my digital skills/experience and gain a bigger, holistic, integrated view of media. It allowed me to generate more strategic awareness and to follow the developments in the UK.

• Digital Planner

  • Apr 2009 - Mar 2011

  Responsible for planning, strategy, buying, reporting across Warner Bros, Novartis, TomTom, Nutrition & Sante, Activision and WNF. Integrate with the Comms/Press/Broadcast planners/directors to set up the best strategy. Understand the media landscape and advising clients on digital media and find the best solution for my clients.Before working for the clients above I worked for another business unit including; Sony Ericsson, IKEA, Michelin, Coty, and Fiat.



LBi Lost Boys

• Netherlands

• Interactive Media Specialist

  • Sep 2007 - Mar 2009

  During my last months of University I was working at LBi Lost Boys as trainee, combined with writing my thesis about the future of mobile advertising for LBi Lost Boys. After my graduation I started at LBi Lost Boys as Interactive Media Specialist. Responsible for planning, strategy, buying, reporting across FBTO, Sara Lee, USG People (ikki), Mitsubishi. Understand the digital media landscape and working on display, mobile, search, email marketing campaigns across different clients. Show less



Bananas

• Netherlands
• Design Services
• 1 - 100 Employee

• Promotor

  • Apr 2005 - Feb 2008

  During University I worked for Bananas as promotor across different clients; CocaCola, Lipton, Bavaria, Wasa, Nivea and Nespresso. I was team leader and had 2 – 6 promotors under my direct supervision. Responsible for a good sampling campaign at location. During University I worked for Bananas as promotor across different clients; CocaCola, Lipton, Bavaria, Wasa, Nivea and Nespresso. I was team leader and had 2 – 6 promotors under my direct supervision. Responsible for a good sampling campaign at location.



Kuyichi

• United Kingdom
• Higher Education

• Marketing Assistant

  • Feb 2007 - Jul 2007

  I did my first traineeship at Kuyichi. Worked together with the marketing manager on different marketing activities and set up a marketing plan for Kuyichi. I did my first traineeship at Kuyichi. Worked together with the marketing manager on different marketing activities and set up a marketing plan for Kuyichi.