Amanda Zhao
VIP Experiences Program Coordinator at 237 Global- Claim this Profile
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Chinese Native or bilingual proficiency
Topline Score
Bio
Experience
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237 Global
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United States
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Musicians
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1 - 100 Employee
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VIP Experiences Program Coordinator
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Aug 2023 - Present
• Support Program Leads in executing the full life cycle of different tours. • Pull, organize, and verify data provided from multiple sources and distribute both internally and externally. • Draft department materials including fan communication, ticketing letters, and vendor communication. • Update and maintain department checklists and to-do lists. • Assist the customer service team on inquiries related to assigned tours. • Source and hire local activation staffs. • Troubleshoot challenges in real-time as they occur. Show less
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Web 'n Retail
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United States
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Advertising Services
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1 - 100 Employee
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Project coordinator
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Jan 2022 - Jul 2023
● Wrote press releases and blogs for artists to promote their music on all platforms. ● Scouted new artists on social media to pitch our marketing and PR service to them. ● Ran google Ads and marketing campaigns for artists, which increased their streaming numbers and recognition. ● Maintained a multi-platform social media schedule of content and posts designed to grow company social media reach and followers, while engaging with the customers creatively. ● Assisted with project management of content creation. ● Oversaw social media engagement group activations. ● Introduced new ideas, marketing practices, platforms, and applications, which kept us ahead of company competitors. ● Maintained administrative procedures in line with company policies and procedures, which included scheduling meetings, updating & managing calendars and corresponding via emails and phone calls. Show less
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United Talent Agency
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United States
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Entertainment Providers
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700 & Above Employee
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UTA Externship Program
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May 2023 - Jun 2023
*Completed a highly virtual learning program centered on the intricacies of the entertainment industry and UTA's operational framework. *Attained exclusive entry to UTA University, facilitating engagement with industry professionals across various hierarchical levels. *Acquired in-depth knowledge of the entertainment industry, gaining insights into its multifaceted dynamics. *Cultivated a robust professional network within the entertainment industry, fostering valuable connections. *Fostered a profound passion for the entertainment industry and its future trajectory. Show less
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Live Nation Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Assistant
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Oct 2016 - Aug 2017
● Collected artists’ data, including social media follower numbers, award history, chat history, tour history, etc. ● Translated artists’ bios. Wrote press releases and prepared interview questions. ● Collected venues’ information, including contacts, seating maps, audio equipment, etc. ● Reached out to local and global medias, organized interviews and press conferences. ● Helped setting up the venues before the events and confirming photographers, videographers, and press VIP guests. ● Created different promotions for upcoming shows and events; updated ticket selling data daily. ● Prepared for damage control in case of canceling of events, which were caused by artists, venues, or political reasons. ● Participated in team brainstorms for event strategy and planning; listened in on department meetings and conference calls. Show less
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Education
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University of Southern California
Bachelor's degree, Music Industry