Amanda Zielike
Co-Founder & CEO at HouseNovel- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Advanced Social Media Strategy Training and Certification
HubSpot AcademyFeb, 2019- Oct, 2024 -
Content Marketing Certification
HubSpot AcademyFeb, 2019- Oct, 2024
Experience
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HouseNovel
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United States
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Real Estate
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1 - 100 Employee
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Co-Founder & CEO
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Dec 2021 - Present
HouseNovel's goal? Make it easy for everyone to discover and share home history across the nation. How do we work? Think Zillow + Ancestry.com! For every house, our users combine home photos, stories, and information on an interactive timeline to preserve the moments that truly make a house a home. Why is it important? While it's easy to find a home's face value facts, we want to go deeper and find out more about its backstory, and the lives it touched. How can you help? If you love home history as much as we do, please join HouseNovel on its mission to save a piece of history about every house in America, both new and old, for generations to come. ❤️ Have questions? I want to hear from you! My email is amanda.zielike@housenovel.com. Show less
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Arctos360, LLC
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Sr. Business Development Director
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Nov 2021 - Present
Arctos360 is dedicated to helping people find purpose in their lives and align it with their vocation through an online program that weaves in learning, self-reflection, coaching, and community support. Arctos360's main goal is to help people put their purpose to work in a way that helps them uncover hidden passions and discover new meaningful career opportunities. My main goal is to drive the organization’s business development, marketing, and social media strategies in a way that helps its clients live healthier, happier lives. Show less
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A/Z Strategy Partners
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United States
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Business Consulting and Services
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Founder
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Sep 2021 - Present
• Inform and guide start-up clients on business development, communication, and marketing strategies to optimize brand awareness, revenue, and growth • Offer consulting retainer packages for companies striving to develop and grow their business platforms and meet prestigious business objectives • Plan and implement social media and messaging strategies for market positioning, pitch proposals, and quarterly marketing campaigns • Inform and guide start-up clients on business development, communication, and marketing strategies to optimize brand awareness, revenue, and growth • Offer consulting retainer packages for companies striving to develop and grow their business platforms and meet prestigious business objectives • Plan and implement social media and messaging strategies for market positioning, pitch proposals, and quarterly marketing campaigns
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Colliers International
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United States
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Real Estate
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Marketing Director
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Nov 2020 - Aug 2021
• Acted as editor in chief for significant projects and ensured brand compliance as outlined by global and national marketing directives • Led and oversaw social media strategy to promote engagement and elevate Colliers’ market presence, while positioning Colliers as a thought leader • Served as marketing liaison between local, regional, and national marketing teams as well as operations and brokerage support teams • Supervised the marketing and client services support teams to manage priorities and career development while ensuring hiring and staffing needs were met • Directed and implemented tracking reports, presentations, and analytics on the progress of priorities, goals, activities, and programs; monthly, quarterly, semiannually, and annual presentations and reporting • Assisted brokerage teams with their individual, team, and property brand positioning while ensuring all collateral was compliant and aligned with national messaging and design requirements Show less
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JLL
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United States
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Real Estate
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700 & Above Employee
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Marketing Manager
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Jun 2019 - Nov 2020
• Led multiple integrated marketing communication plans simultaneously to drive awareness, consideration, preference, purchase, and loyalty for JLL• Partnered with leadership, research, digital design, and PR to develop, oversee, and budget for all internal and external communications• Managed custom branded product and consumer materials on multiple platforms, including print, email, website, and newsletter• Developed marketing strategies for research materials highlighting JLL's value and expertise for clients and prospects• Identified, executed and measured the effectiveness of sponsorship opportunities to derive actionable insights that optimize brand management• Devised event concepts and monitored logistical coordination, execution, and consistent communication throughout for all JLL business lines involved Show less
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Communications Specialist
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May 2018 - Jun 2019
• Developed and executed more than 700 national facilities management communications and distribution plans for 2,000+ sites on behalf of UnitedHealth Group to promote best practices• Spearheaded UnitedHealth Group’s rebrand initiatives dedicated to aligning cross-functional teams on messaging, goals, and outcome measurement• Streamlined visual and verbal content on client-facing presentations and documentation consistent with branding standards for senior leadership
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Strategic Occupancy Planner
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Sep 2015 - May 2018
• Successfully executed 1,200 strategic commercial real estate resolutions for 29 UnitedHealth Group sites in the southern United States region, totaling 2,119,831 SF and 8,631 employees• Identified, managed, and resolved real estate needs within aesthetic, space, and budget limitations• Actively utilized and monitored the occupancy planning database to provide UnitedHealth Group leadership with accurate metric reporting
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Mediator
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May 2014 - Sep 2015
• Mediated 1,352 diverse conflicts between consumers and businesses on behalf of Minnesota citizens, saving consumers over $550,000• Facilitated communication between consumers and merchants with a 200-file caseload by writing mediation letters that clearly summarized consumer complaints and negotiated optimal resolutions• Implemented enforcement memorandums and regulatory referral language related to problematic business trends to assist the Attorney General in lawsuit investigations Show less
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Consumer Assistance Analyst
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Aug 2012 - May 2014
• Fielded consumer questions by researching relevant statutes, information, and referrals• Researched current market trends and synthesized the information into data-driven analyses to present to appointed officials • Advised elected officials of new regulations and business trends
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Education
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2009 - 2012
University of Minnesota
Bachelor's degree, Psychology and Business Management -
University of North Dakota
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services -
2004 - 2008
Edina High School
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