Art Director

• Dec 2022 - Present

As the Art Director and Marketing Manager at Hemper.com, I held a dynamic role that involved overseeing creative design strategies and marketing initiatives for the company's online platform. Working with cross-functional teams, I played a pivotal role in driving brand growth, enhancing customer engagement, and ensuring consistent visual identity. My responsibilities included: Creative Direction: Led brand identity development, ensuring cohesive and visually compelling design strategies that resonate with the target audience. Marketing Campaigns: Conceptualized and executed captivating campaigns across multiple platforms, driving brand awareness and customer engagement. Website and UX optimization: Oversaw the design and user experience efforts for the company website, optimizing layout and functionality to enhance user engagement and conversion rates. Data-Driven Decisions: Utilized analytics to track campaign performance, making data-backed decisions to optimize brand impact and market positioning. Show less

Just Say Yaw

• Jan 2010 - Jan 2023

Freelance Freelance

Senior Graphic Designer

• Aug 2016 - Sep 2022

Worked closely with editorial, social, and marketing teams to identify challenges and devise innovative design solutions for various campaigns, social media content, branded materials, COOP projects, sales collateral, and other visual requirements. Developed strategic plans to enhance email functionality, improve efficiency, and implement new programs while actively contributing to planning discussions and decisions, ensuring design initiatives were ROI-driven. Led an 8-member design team by assigning tasks, providing clear Art Direction, and fostering a collaborative and creative environment to achieve exceptional results on every project. Successfully implemented new graphic guidelines for core site sections, including Running, Outdoor, The Find, and Style Room verticals, elevating the overall visual appeal and brand consistency. Spearheaded the redesign of VIP program emails and Zappos at Work emails, resulting in increased engagement and customer satisfaction. Show less

Graphic Designer

• Aug 2015 - May 2016

Lead in the design development and implementation of communication materials for print and digital media. Assist in Art Directing commercial and photo shoots for ongoing campaigns running across all media assets. Lead in the design development and implementation of communication materials for print and digital media. Assist in Art Directing commercial and photo shoots for ongoing campaigns running across all media assets.

Graphic Designer/Assistant Account Manager

• Jul 2014 - Aug 2015

Monitor the progress of the project and make adjustments as necessary to ensure successful completion. Re-branded LVE Logistics. Monitor the progress of the project and make adjustments as necessary to ensure successful completion. Re-branded LVE Logistics.

Graphic Designer

• Feb 2014 - Jul 2014

Concept and designed visual communication and marketing materials for all DSP and third party shows. Concept and designed visual communication and marketing materials for all DSP and third party shows.

Graphic Designer

• Nov 2011 - Nov 2013

Designed and produced lead concepts based on the target demographic for property promotions including food, gaming and entertainment. Established brand standards for Human Resources and ACEP LLC. Designed and produced lead concepts based on the target demographic for property promotions including food, gaming and entertainment. Established brand standards for Human Resources and ACEP LLC.

Graphic Design Intern

• Feb 2010 - Apr 2010