Director of Marketing & Wellness

• Jun 2020 - Present

Holistic Health Counselor

• Jan 2018 - Present

I am a holistic health coach, wellness event leader, EFT Practitioner and lover and explorer of all things health and healing. I am a holistic health coach, wellness event leader, EFT Practitioner and lover and explorer of all things health and healing.

Marketing Consulting

• Sep 2013 - Present

• Design and launch all email marketing campaigns via MailChimp.• Draft creative briefs and coordinate directly with the design team to create direct mail pieces, outlining key promotions and prizes.• Manage weekly calendar for all direct mail campaigns to identify target zip codes and key demographics.• Create reporting metrics for each direct mail and email campaign.• Craft and distribute press releases outlining new promotions and key announcements per clients needs. • Design and launch all email marketing campaigns via MailChimp.• Draft creative briefs and coordinate directly with the design team to create direct mail pieces, outlining key promotions and prizes.• Manage weekly calendar for all direct mail campaigns to identify target zip codes and key demographics.• Create reporting metrics for each direct mail and email campaign.• Craft and distribute press releases outlining new promotions and key announcements per clients needs.

Merchandise Director (Contract)

• Jul 2012 - Jan 2013

• Managed individual Open To Buys for each store, including all purchases from in-house and external vendors, markdowns and seasonal promotions.• Reported quarterly and yearly sales metrics to Business Management teams.• Identified and recruited new vendors across multiple categories, managed existing vendor relationships and negotiated pricing and terms.• Worked directly with the Product Development team to design network and TV show specific merchandise for the online stores.• Managed a team of Merchandisers and Assistant Merchandisers across multiple stores and networks.

Merchandiser

• Feb 2004 - Jan 2007

• Designed and executed seasonal floor plans for all 40 Jessica McClintock retail boutiques.• Created documents and communication materials for Visual Presentation Guidelines.• Coordinated with Jessica McClintock to design the seasonal look and feel of the boutiques.• Managed all local and national advertising done for all 40 Jessica McClintock retail boutiques.• Planned and styled all photo shoots for advertising and promotional materials. • Designed and executed seasonal floor plans for all 40 Jessica McClintock retail boutiques.• Created documents and communication materials for Visual Presentation Guidelines.• Coordinated with Jessica McClintock to design the seasonal look and feel of the boutiques.• Managed all local and national advertising done for all 40 Jessica McClintock retail boutiques.• Planned and styled all photo shoots for advertising and promotional materials.