Experience

Navy Pier

• United States
• Civic and Social Organizations
• 100 - 200 Employee

• Vice President, Marketing and Communications

  • Nov 2021 - Present

  Greater Chicago Area



Willard Brand Consulting

• Principal Marketing & Brand Consultant

  • Jan 2020 - Present

  Chicago, Illinois, United States As a dynamic marketer, insight driven strategist, and adaptive planner, I work with organizations to create and implement strong marketing, brand, and business strategies. My value lies in figuring out what makes a brand different from its competition and relevant to its target markets. This is done through research and internal stakeholder interviews and supports overall buy-in and marketing implementation. Once this brand purpose is solidified, I support the delivery of marketing… Show more As a dynamic marketer, insight driven strategist, and adaptive planner, I work with organizations to create and implement strong marketing, brand, and business strategies. My value lies in figuring out what makes a brand different from its competition and relevant to its target markets. This is done through research and internal stakeholder interviews and supports overall buy-in and marketing implementation. Once this brand purpose is solidified, I support the delivery of marketing elements from vision to brand strategy and messaging to effective implementation resulting in increased awareness, impact, and/or revenue. Throughout this process I help organizations work cross-functionally to build consensus and create a culture of support towards each other and the business objectives. Services Provided: • Strategic Planning • Vision Development • Brand Strategy and Integration • Marketing & Advertising Strategy • Brand Architecture • Naming • Workshop Leadership and Coaching • Internal, Board, and Client Buy-In • Strategic Communications • Research Scope, Implementation, and Analysis • Digital Strategy, Marketing, and Execution • Social Media • Messaging Strategy, Framework, and Development • Visitor Experience • Brand Engagement • Event Ideation and Implementation • Project Management • Presentation training Show less



EZLinks Golf LLC

• Vice President of Marketing and Brand

  • May 2018 - Dec 2019

  Greater Chicago Area • Responsible for solidifying the brand strategy, clarifying target markets, strengthening consumer research, internal brand engagement, social and content marketing strategy, implementation and measurement, creative strategy, and advertising sales. • Partnered with Digital Marketing, Analytics, and Product teams to optimize customer experience and increase revenue. • Launched annual DEAL Pass product and updated Customer Loyalty program.



Lincoln Park Zoo

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Vice President, Marketing and Brand

  • Sep 2017 - Apr 2018

  • Created All My Penguins, an on-line storytelling blog of our endangered African Penguins to great success: doubling paid penguin encounters, increasing website traffic by 300%, national NPR coverage, and provided zoo lovers with something to easily share • Created and led the brand campaigns “The Road to Wildlife Conservation Starts Here”, “Where Curiosity Becomes Conservation”, and “I believe in Lincoln Park Zoo” that increased awareness of brand vision, priority of animal care… Show more • Created All My Penguins, an on-line storytelling blog of our endangered African Penguins to great success: doubling paid penguin encounters, increasing website traffic by 300%, national NPR coverage, and provided zoo lovers with something to easily share • Created and led the brand campaigns “The Road to Wildlife Conservation Starts Here”, “Where Curiosity Becomes Conservation”, and “I believe in Lincoln Park Zoo” that increased awareness of brand vision, priority of animal care, educational programing, and conservation • Launched multi-channel ADOPT campaign resulting in increased awareness of animal care and a 32% increase in total revenue from 2016

• Vice President of Marketing and Communications

  • Sep 2014 - Sep 2017

  • Led Lincoln Park Zoo through first-ever repositioning and brand launch by spearheading the institution through vision & strategic platform development, consumer research, brand architecture, Look & Feel development, brand engagement, messaging integration, full institutional buy-in, board expectation management, KPI creation, and digital & on-grounds marketing implementation • Proactively established Audience Research team deploying ongoing baseline research on-line, on-grounds, and… Show more • Led Lincoln Park Zoo through first-ever repositioning and brand launch by spearheading the institution through vision & strategic platform development, consumer research, brand architecture, Look & Feel development, brand engagement, messaging integration, full institutional buy-in, board expectation management, KPI creation, and digital & on-grounds marketing implementation • Proactively established Audience Research team deploying ongoing baseline research on-line, on-grounds, and off-grounds to inspire brand evolution and a renewed focus on the reality of consumers • Managed and mentored a team of 18 across traditional marketing, digital marketing, creative, public relations, communications, market research, video, photography, website, advertising, editorial and production • Relationship lead for all Brand, Marketing, and Advertising agencies based on strong industry experience including creation of RFPs, pitch evaluations, budget negotiations, forecasting, and KPIs



Landor Associates

• Advertising Services

• Client Director

  • Apr 2012 - 2014

  Greater Chicago Area • Led and created the brand strategy and brand architecture healthcare program for Northwestern Medicine by simplifying the client’s strategic direction from the individual brands Northwestern University Feinberg School of Medicine and Northwestern Memorial Hospital into one single academic medical center brand • Supported substantial growth of the Landor Chicago office revenue and doubled team size by bringing in Corporate work, nurturing current CPG clients and mentoring client services… Show more • Led and created the brand strategy and brand architecture healthcare program for Northwestern Medicine by simplifying the client’s strategic direction from the individual brands Northwestern University Feinberg School of Medicine and Northwestern Memorial Hospital into one single academic medical center brand • Supported substantial growth of the Landor Chicago office revenue and doubled team size by bringing in Corporate work, nurturing current CPG clients and mentoring client services on brand strategy Show less



Landor

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Client Director

  • Jan 2010 - May 2012

  London, United Kingdom • Directed $2.5m international brand program for Mediclinic resulting in a net increase of 175% in shareholder value; Including brand engagement training for 250 global marketing employees • Managed billability and resourcing for all 45 Client Services employees and created Client Services manual for all incoming Client Services employees

• Associate Client Director

  • Apr 2007 - Dec 2009

  London, United Kingdom; Cape Town, South Africa • Led Landor South Africa as the liaison between Pick n Pay and their 36 agencies to ensure all output was delegated effectively, on brand, on budget, and strategically sound • Ran CPG packaging program for the rebrand of Morrisons, a leading UK supermarket, covering over 40,000 SKUs and resulting in a bottom line 66% sales increase and DBA Gold

• Senior Client Manager

  • Apr 2006 - Mar 2007

  London, United Kingdom • Account manager on Diageo team that transformed Smirnoff from 9 to 25 million cases • Showcased the ability to develop passion and motivate teams and vendors towards real-time solutions • Led brand architecture training at the Johnnie Walker Experience in Scotland

• Client Manager

  • Mar 2004 - Mar 2006

  Greater New York City Area

• Client Associate

  • Jun 2002 - Feb 2004

  Greater New York City Area