Experience

TAN Media
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Senior Digital Account Manager

  • Sep 2019 - Present


Toute Bagai Publishing

• Trinidad and Tobago
• Publishing
• 1 - 100 Employee

• Creative Solutions Consultant

  • Oct 2017 - May 2018

  Supported business development and growth by developing and implementing the Strategic Plan Identified and cultivated strategic partner alliances through partnerships, aligned and supported growth and market expansion; created detailed account plans to track progress and achievement to revenue and milestone goals Managed services by creating and leading campaigns to enhance sales and brand awareness Researched and qualified new relevant partners based on revenue potential, time to revenue realisation, and strategic significance Drove meetings to provide insight into partner solution needs based on partner engagement Show less



cmb Creative

• Trinidad and Tobago
• Advertising Services
• 1 - 100 Employee

• Media Consultant

  • Dec 2016 - Mar 2017

  Developed and co-embedded First Citizen banks' strategic use of content across its digital roll out Promoted collaborative working by introducing and managing training on ideas brainstorm Carried out research to develop and introduce innovative ways of working to gain an insight into ideas Enhanced productivity and ROI by developing and introducing tracking methods with the aim of analysing performance of content Developed and co-embedded First Citizen banks' strategic use of content across its digital roll out Promoted collaborative working by introducing and managing training on ideas brainstorm Carried out research to develop and introduce innovative ways of working to gain an insight into ideas Enhanced productivity and ROI by developing and introducing tracking methods with the aim of analysing performance of content



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Partnerships Director

  • Dec 2015 - Aug 2016

  Worked collaboratively with various departments including content/creative Studio, Digital sales teams/leads, Ad Product & Solutions, Media Planning and Project Management teams to deliver content RFPs Accountable for the training and management of personnel, maximised productivity through ongoing performance monitoring and review, provided guidance relating to developing and producing campaigns Led creative brainstorming sessions with various stakeholders, to generate relevant creative ideas Created and implemented effective strategies for and overseeing implementation of all campaigns Prepared monthly, quarterly and annual forecasts whilst reporting on activity within monthly reviews Maintained competitive knowledge to drive events revenue through international business win with Eileen Fisher Exceeded KPI objectives by delivering £800,000 within six months Analysed market trends and evaluating competitor activities Enhanced revenue by identify new and closing on business opportunities through the development of stakeholder relationships with agencies and clients Show less



Time Inc. UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Creative Media Account Director

  • Jan 2015 - Dec 2015

  Developed and managed a high performing team, continuously raised the bar and managed performance using best performance tools, cascaded tasks and KPI’s to the team Created and implemented digital and social media led campaigns Carried out revenue forecasts for Look and Marie Claire magazine Due to achievements, personally selected to develop initiatives to support with the growth of the business Achieved recognition by delivering an 83% pitch conversion rate across agency hub (Vivaki) P&G creative lead - with 40% increase year on year. Accountable for managing P&L sheets and delivering 75% revenue share Show less



IPC Media

• United Kingdom

• Creative Media Manager

  • Mar 2011 - Jan 2015

  Gained a promotion to management level by demonstrating outstanding account management and self-motivation Demonstrated outstanding sales and negotiation skills to proactively secure contracts with numerous key clients including managing the L'Oréal account, utilised influencing skills to acquire their first unbranded content creation worth £75,000 Directed award nominated campaigns including Tesco's “Everyday Value” campaign after five-year non-spend Applied commercial thinking and playing an active part in new business development, this led to winning a highly sought-after Max Factor campaign worth £750,000. Show less


Bauer Media
• Ireland
• Broadcast Media
• 1 - 100 Employee
• Senior Sales Executive - Grazia Magazine

  • Jun 2009 - Mar 2011

Global Radio
• Retail
• 1 - 100 Employee
• Brand Development Manager

  • Jan 2005 - Mar 2009