Experience

Paschal Roth Public Affairs

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Specialist

  • Apr 2023 - Present



Steinberg Institute

• United States
• Public Policy Offices
• 1 - 100 Employee

• Social Media and Content Manager

  • Jun 2021 - Mar 2023

  Manage Steinberg Institute’s social media and content development to support the Institute’s advocacy and communications efforts: * Oversee execution of editorial calendar for Facebook, Twitter, Instagram, LinkedIn and California State of Mind Blog * Manage community engagement on all platforms * Develop graphics for various communications projects * Produce and edit short form video content * Keep up with changing social media strategies and implement them into the Steinberg Institute’s social media strategy Show less



Freelance

• Sacramento, California, United States

• Social Media Consultant

  • Mar 2021 - Jun 2021

  Managed social media accounts for B2C small bussinesses: * Consult clients on effective social media strategies to meet their business objectives * Produce social media content for Instagram, Facebook, LinkedIn and Twitter * Provide community management Managed social media accounts for B2C small bussinesses: * Consult clients on effective social media strategies to meet their business objectives * Produce social media content for Instagram, Facebook, LinkedIn and Twitter * Provide community management



Square Root Academy

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Operations Coordinator

  • Mar 2020 - Mar 2021

  Coordinated day to day nonprofit business operations:* Oversaw development and processed internal business operations and policies* Managed internal communications and project tracking * Provided HR and recruitment assistance * Supervised Digital Media Coordinator and Intern program

• Digital Media Coordinator

  • Jul 2019 - Mar 2020

  Manage social media profiles for Square Root Academy and it's social enterprises:* Manage social media calendar * Maintain Academy websites and implement consistent updates using Six* Produce and curate social media content that boosts Academy presence online* Produce, shoot, and edit short form video content * Write bi-weekly e-newsletters using Wix * Develop effective social media strategies to increase social media following and engagement



Regal

• United States
• Entertainment Providers
• 700 & Above Employee

• Floor Staff

  • Aug 2016 - Dec 2019



KP Public Affairs

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2019 - Apr 2019

  Supported Public Relations Team with PR efforts: * Conducted media monitoring * Built out media and outreach contact lists * Wrote blogs and social media copy for clients * Conducted research and prepared memos for client acquisition Supported Public Relations Team with PR efforts: * Conducted media monitoring * Built out media and outreach contact lists * Wrote blogs and social media copy for clients * Conducted research and prepared memos for client acquisition



Femikit

• Social Media Specialist

  • Apr 2018 - Jan 2019

  Developed social media plans to expand audience and raise awareness around environmental justice * Implemented social media plans through research and creating content for Instagram * Researched and published blog posts for Femikit website on topics around zero waste * Identified and outreached to potential online collaborators Developed social media plans to expand audience and raise awareness around environmental justice * Implemented social media plans through research and creating content for Instagram * Researched and published blog posts for Femikit website on topics around zero waste * Identified and outreached to potential online collaborators



ECMC Group

• United States
• Education Administration Programs
• 100 - 200 Employee

• Project Assistant

  • Sep 2018 - Dec 2018

  Performed administrative duties to complete special record management project: * Reviewing student records to determine if records are past the required retention period * Verifying database and records repository systems to make sure all records to be kept permanently are available online * Indexing of scanned documents to make sure files correspond to the correct student Performed administrative duties to complete special record management project: * Reviewing student records to determine if records are past the required retention period * Verifying database and records repository systems to make sure all records to be kept permanently are available online * Indexing of scanned documents to make sure files correspond to the correct student



Davis Women in Business

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Professional Relations Board Associate

  • Oct 2017 - Jun 2018

  * Outreached to professional female leaders at top companies to organize and host info sessions for club networking events and provide job/internship opportunities * Expanded club network by connecting with company representatives to build relationships * Collaborated with board members and other teams to brainstorm outreach strategies and event ideas * Pitched media coverage to local news outlet * Outreached to professional female leaders at top companies to organize and host info sessions for club networking events and provide job/internship opportunities * Expanded club network by connecting with company representatives to build relationships * Collaborated with board members and other teams to brainstorm outreach strategies and event ideas * Pitched media coverage to local news outlet



Aggie Reuse Store

• United States
• Manufacturing
• 1 - 100 Employee

• Social Media Co-Lead for Aggie Reuse

  • Sep 2017 - Jun 2018

  Co-led social media team of 6 to create campaigns promoting the stores sales, events, mission, and engage community

• Internal Events Coordinator

  • Sep 2017 - Jun 2018

  Led team of five in planning, organizing and promoting internal events for all unit interns to encourage community environment



Davis Feminist Film Festival

• Davis, CA

• Community Outreach Intern

  • Dec 2017 - May 2018

  * Collaborated with other interns to curate films to be screened at festival that explore perspectives missing from mainstream media * Conducted email outreach to community organizations to table at event * Coordinate tabling schedule for attending organizations * Collaborated with other interns to curate films to be screened at festival that explore perspectives missing from mainstream media * Conducted email outreach to community organizations to table at event * Coordinate tabling schedule for attending organizations



Gap

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Jun 2017 - Nov 2017



Aggie Reuse Store

• United States
• Manufacturing
• 1 - 100 Employee

• Social Media Intern

  • Jan 2017 - Jun 2017

  * Develop social media content* Develop social media plans to increase community interaction. * Execute posting schedule for Instagram and Facebook

• Marketing Intern

  • Oct 2016 - Dec 2016

  * Spread store mission at various tabling events* Brainstorm outreach and marketing plans* Put together outfits for quarter photoshoot



The California Aggie

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Features Writer

  • Oct 2015 - Dec 2016