Experience

Pennsylvania Bar Institute
• United States
• Professional Training and Coaching
• 1 - 100 Employee
• Customer Experience

  • Dec 2019 - Present


Skillcrush

• United States
• E-learning
• 1 - 100 Employee

• UX & Visual Design Student

  • Nov 2018 - Nov 2019

  UX ◦ Gathered and analyzed quantitative and qualitative user data to identify user pain points ◦ Planned and organized website content structure in line with information architecture best practices ◦ Created, tested and iterated prototypes using industry best practices and repeatable processes UX ◦ Gathered and analyzed quantitative and qualitative user data to identify user pain points ◦ Planned and organized website content structure in line with information architecture best practices ◦ Created, tested and iterated prototypes using industry best practices and repeatable processes



RITE AID

• Retail
• 700 & Above Employee

• Graphic Artist

  • Jun 2013 - Mar 2019

  ◦ Created and oversaw circulars from concept to print for all liquor advertising as well as Save-A-Lot, Value and Pantry markets ◦ Designed and coordinated advertising materials for more than 4,500 Rite Aid stores in tandem with Marketing, Pharmacy, Legal, Category Management teams and Executives ◦ Prepared point of sale materials for prepress with knowledge of printer specifications, store fixtures and hardware ◦ Executed digital and print pieces for internal and external clients, corporate and chainwide events ◦ Analyzed and amended artwork from outside vendors, tailoring it to Rite Aid’s brand standards ◦ Initiated concepts and implemented processes to streamline production, composing guides and restructuring deadlines that yielded money, time and energy ◦ Collaborated with fellow associates to most effectively complete tasks and meet tight deadlines in a fast-paced environment ◦ Proofed graphics and copy with attention to detail and a focus on grammar, composition, typography, color theory and voice Show less



PlusNetMarketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2009 - Jun 2013

  ◦ Monitored blogs, forums and social media platforms, keeping a pulse on the public reaction to Rite Aid and competitor’s campaigns ◦ Populated, built and presented reports that showcased reason, trends and opportunity to direct campaigns to the most profitable marketing channels ◦ Copywrote creative and dynamic marketing for print and digital mediums that stood out from competitors and drove sales ◦ Secured supplier contracts and rendered offer requirements to third parties to maximize advertising potential and increase revenue ◦ Oversaw corporate call center of 15 agents, monitoring and implementing quality control to achieve a consistently positive customer experience ◦ Troubleshot customer concerns which were escalated to the corporate level, exceeding quality assurance to retain customers who then generated referral business Show less



West Chester University of Pennsylvania

• United States
• Higher Education
• 700 & Above Employee

• Public Relations Intern

  • Jan 2008 - May 2008

  ◦ Directed and organized media for Chris Matthews’ Hardball: College Tour visit ◦ Researched and composed releases that appeal to the media ◦ Pursued and interviewed university newsmakers ◦ Disseminated releases to the appropriate media in a timely manner ◦ Directed and organized media for Chris Matthews’ Hardball: College Tour visit ◦ Researched and composed releases that appeal to the media ◦ Pursued and interviewed university newsmakers ◦ Disseminated releases to the appropriate media in a timely manner