Experience

Sparrow Partners

• United States
• Real Estate
• 100 - 200 Employee

• Director of Lifestyle and Engagement

  • Feb 2021 - Present

  Lead nationwide events and programming for a growing portfolio of 55+ Active Adult properties. Lead nationwide events and programming for a growing portfolio of 55+ Active Adult properties.



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Global Event Marketing Manager

  • Jul 2015 - Oct 2020

  Led Global event marketing team, including strategy, project management, event sourcing, on site program production, contract negotiation, audio visual needs, Food and Beverage, multi-channel communication, logistical execution, vendor management, organizational objective measurement and reporting while creating and maintaining standard operating procedures• Worked cross functionally with Product, User Experience, Partner Marketing, Sales, Business Development, Accounting, Public Relations, Finance and legal while producing large scale marketing programs and events, developing communication narrative through company mission and vision to drive community engagement, sales growth, and product adoption.• Executed end to end contract negotiation including legal process, Master Service Agreements with corresponding Statements of Work and related procurement documents.• Managed large-scale multi-channel communication strategy to translate company mission and vision into tangible marketing assets and campaigns including, social media, email, paid placement, direct mail, in-product experiences and landing page creation with SEO/SEM optimization • Managed portfolio and sale of ticket based corporate partner events and negotiated contracts to drive 1.3M in annual sponsorship sales for hosted conferences through interpersonal communication and collaboration to offset cost of event and increase overall ROI.• Spearheaded creation and measurement framework with analytics team to track, organize and measure channel campaign metrics and overall Key Performance data YOY to deliver measurable revenue and brand awareness goals. • Developed and presented marketing strategy proposals to executives and key internal stakeholders to gain buy-in and approval and worked autonomously to execute against direction and goals.• Analyzed spend data, monitored and approved budget, procurement and accounts payable. Developed event sourcing strategies and plans to align with business goals Show less

• Marketing and Sales Liaison

  • May 2015 - Jul 2015

  Spearheaded experiential event campaigns and trained new field sales representatives on customer segments, positioning, key initiatives and business goals to ensure an adoption of new products. • Managed 8 key partner regional events to educate existing customers and increase performance.• Briefed creative team and developed all partner facing content and brand assets • Planned and executed partner events at HomeAway headquarters to proactively understand segmentation of prospective clients to drive sales and continue to deliver key messaging.• Experienced CRM and marketing automation to manage sales funnel• Coordinated an Urban Market Development field campaign increasing brand recognition and lead generation in key cities by 14%. • Managed sponsorship lead generation, contract negotiation and fulfillment. Show less



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Account Manager

  • Sep 2013 - Mar 2015

  Managed sales pipeline in order to accurately predict business opportunities using lead generation and qualification to continually improve partner performance. Consulted clients on available services. Focused on customer experience to accelerate growth and retention thus supporting a healthy attrition rate, this included ensuring a customer centric attitude by overcoming objections in a professional and effective manner. • Top Performer for Acquisition Sales. • Maintained a rolling average in sales attainment of 164%. • Created best practices document and distributed to upper management, sales team and new hire employees to assist with training and ongoing adoption of successful sales strategies. • Used sales tactics to up-sell and maximize revenue and deliver user education through programs like White Glove, Community Forums and Property Damage Protection. • Chosen by management to participate in the development of a competency test for potential new employees. Show less



Blush Bridal Lounge

• United States
• Retail
• 1 - 100 Employee

• Store Manager and Event Coordinator

  • Sep 2009 - Sep 2013

  • Continually developed, implemented and tracked marketing strategies including digital media and print advertising to promote brand to steadily increase performance year over year • Planned and managed all instore events including charity fundraisers, trunk shows and customer appreciation parties. Included contract negotiation and service fulfillment, on site event production and coordination and post event measurement of success. • Created marketing and promotional materials to support all marketing strategies • Effectively managed sales pipeline in order to accurately predict business opportunities • Oversee day to day store and employee management to ensure all customers’ needs and issues are handled in a timely and effective manner. • Managed inventory and floor merchandising to drive sales and maintain a professional atmosphere. • Managed purchase order placement, order receiving and accounts receivable to create a consistent cash flow for business budgetary needs. • Worked with a team of vendors to execute special event coordination to promote the store and give back to the community. • Assisted in hiring and training of all staff members regarding software and sales techniques to ensure peak performance. Show less



Leave the Details to me

• Austin, Texas, United States

• Special Event Coordinator

  • Jul 2007 - Sep 2009

  • Expertly planned various events including but not limited to establishing budgets, reviewing locations and choosing major vendors. • Seamlessly executed and orchestrated events on the day of coordinating staff and vendors to meet the needs of the client including contingency plans for inclement weather and unforeseen challenges. • Negotiated with vendors on behalf of clients to ensure the best quality and most cost-effective package for their specified needs. • Balanced multiple projects at one time while working under tight deadlines and adapting to various circumstances • Created and edited documents and contracts for each individual client paying special attention to small details. Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Consumer Sales Representative

  • Feb 2006 - Mar 2007

  Completed extensive sales training for B2B sales. Proven track record of successfully reaching and exceeding sales revenue goals. Took inbound calls in a call center environment to customize electronic packages to meet individual personal home computing needs. Developed strong interpersonal skills that helped me advance quickly and led to me train new sales consultants on my abilities. Planned and executed team building activities that helped create camaraderie to unite members of the workforce towards a common goal. Show less