Head of Digital Strategy

• Sep 2021 - Present

Senior Marketing Officer

• Nov 2020 - Aug 2021

- Performed multi-dimensional analysis of customer behavior on website and socials, compiling data and reports on findings with recommendations for improvements - Designed and implemented a program to migrate 6,000 records from spreadsheet to HubSpot CRM. Spearheaded custom training programs and promoted the use of CRM within all online marketing channels, including website, social media, and Google search. - Planned and executed events for the organization, including annual charity walk, and social engagement activities - Achieved a 495% increase in annual campaign ROAS through implementing new digital marketing initiatives - Led strategic planning of integrated marketing campaigns, developed plans, and managed budgets to reach target audience through social media, digital platforms, and traditional media outlets Show less

Marketing Manager

• 2021 - 2021

- Built and nurtured the brand's digital presence from start-up to growth phase - Created animated training videos for the volunteer onboarding process - Built and nurtured the brand's digital presence from start-up to growth phase - Created animated training videos for the volunteer onboarding process

Digital Marketing Executive

• 2020 - 2021

- Evaluating business structure and optimizing consumer experience through online platforms and digital offerings - Creating and monitoring EDM series that correlates with the customer journey - Content creation for all social platforms, scheduling, and managing posts as well as engagement and conversion - Evaluating business structure and optimizing consumer experience through online platforms and digital offerings - Creating and monitoring EDM series that correlates with the customer journey - Content creation for all social platforms, scheduling, and managing posts as well as engagement and conversion

Marketing Account Manager

• 2020 - 2020

- Developed, implement, and managed our social media strategy - Defined critical social media KPIs - Created and managed social media content for clients and brand - Developed, implement, and managed our social media strategy - Defined critical social media KPIs - Created and managed social media content for clients and brand